Explainer Video Services from WebFX

With the average attention span of today’s Internet users peaking at about eight seconds, it’s more important than ever to get information across to them in as little time as possible. With explainer videos, you can do just that. They allow you to provide a brief, animated description of a product or service to your site visitors — making it easy for them to absorb and understand.

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Top-notch explainer videos from WebFX

It’s more crucial than ever to grab a site visitor’s attention, and keep it — but that can be easier said than done.

Explainer videos present a golden opportunity to support your page content, drive conversions, and teach your audience about your products and services in a new, exciting way.

Check out our explainer video pricing below.

Give us a call to see how explainer videos can help your business! 888-601-5359


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Did you know? 45% of business that utilize video on their websites say that they have an explainer video on their home page.

Driving digital revenue for our 500+ satisfied customers

ABF
CAT
Dover Downs
Lutron
Ocean City
Victor
US Botanic Garden
US Fish and Wildlife
VF Outlet
Havahart
DTE Energy
Pennsylvania
Commerce Casino
Ten Thousand Villages
Playworld Systems
Xtrema Ceramic Cookware
Wilson College
Rex Energy
Enterprise Rent-a-Car
Renewal by Andersen
Northrup Grumman
World Bank
Van Air Systems
Winfosoft
York County
Shippensburg University
Anthony Brands
Sungardk12
Aperian Global
Arrow Farm
CJ Pony Parts
Coldwell Banker
KOA
Qiagen
Shipley Energy
Just Cabinets
pinnaclehealth
centric-bank
zareba
verison
messiah

What are explainer videos?

 

Since website users are so hungry for instant information, explainer videos are a great way to provide that instantaneous brain food to your site visitors.

You'll be able to choose between 5 different styles of animated video, depending on your business and goal of the video.

The videos will help improve your site content by providing an alternative way for users to gain information without reading through all of your content.

Your videos will have your logo, feature your brand colors in the title, and even have commercially licensed music to give an added professional touch.

Some explainer videos will require a script if they’re filmed by us, and we’ll happily provide the script for you.

Explainer videos are typically 45 seconds to two minutes in length — short and sweet to keep users engaged!

Explainer Video Pricing Plans

Features
BASIC
PREMIUM
Features BASIC PREMIUM
Time Up to 45 seconds Up to 1 min & 45 sec
# of Revisions 1 2
Website Integration
Use on Social Media
YouTube, Facebook, Wistia, or Vimeo
Video Resolution - Full HD
Dedicated project manager
Topic Research & Generation
Scriptwriting
Up to 1 revisions to the Script
Animation or Stock Video Transitions Up to 4 scenes Up to 9 scenes
Transcription
Overlay Text Script Up to 200 Words Up to 450 Words
Access to 500 Fonts for the Overlay Text Script
Commercially Licensed Music
Custom Brand Colors in Titling
Formatting & Conversion for Social
Social Calendar Integration
Logo within Video
Source mp4 file provided
Reporting & Insights
1200 (2 GridFX pts) 2400 (4 GridFX pts)

Benefits of explainer videos

If you’re wondering if explainer video services are right for your company, check out some benefits below!

1. They keep site visitors engaged

Explainer videos do a lot of things, but one thing they do really well is to keep site visitors engaged. When you implement explainer videos on your site, you’ll be able to hold visitors’ attention for longer than you would with plain text content.

That’s because it presents the same information you write paragraphs about in a fun, appealing way.

Users engage with videos because it tells them the same information they would get from reading text, but they don’t have to read anything. In fact, they can sit back, relax, and listen to the content as it’s fed to them, and see captivating animations or videography to match.

2. They show, not tell

One of the biggest things to remember when presenting information to an audience, is that they react better when things are shown to them instead of told.

Imagine you’re shopping for a new cooktop for your kitchen. The brand you’re shopping with really knows what they’re talking about, which means their textual description uses a lot of technical terms that you’re not too familiar with.

Luckily though, they also provide an explainer video to show, and not tell you all about the cooktop that you’re interested in.

With an explainer video, they’ll be able to show you the features of the cooktop — like how the cooking surfaces are arranged, how to preheat the oven, how to turn on the overhead vent, and more.

It’s much easier for users to understand when you provide them with pictures, animations, and video of a product or service instead of just talking about it.

It’s much easier for them to digest, which means there’s a much higher chance that they’ll convert.

3. They increase conversions

If you’re looking for a tactic that will increase overall conversions on your website, explainer videos can help.

With a combination of their ability to show a potential customer exactly what they’re getting, and the engaging nature, explainer videos can help drive conversions to your online business.

In fact, 73% of customers are more likely to purchase a product or service if they’ve seen a video about it first.

4. They’re a great asset to your website

Not only do explainer videos help teach users about your products and services, and increase conversions, they also act as a great asset for your website.

When engagement with your pages increase, that means that users are staying on your website for longer, which is a great signal to Google. By staying on your website, site visitors send a signal to Google that they’re reading information that they can benefit from, and that your information is informational.

Not only that, but videos help to bring your pages to life. They help break up long chunks of text to make your page more aesthetically pleasing, and act as an additional way to set you apart from your competition.

What industries can benefit from explainer videos?

If you’re wondering if your industry would be a good candidate for explainer videos, the answer is yes.

Explainer videos are great for virtually any industry that sells goods or provides services.

Here are a few ways that different industries could utilize explainer videos on their website:

Restaurants, caterers, and bars

  • How to make your famous mixed drink at home
  • Your catering process and how you set up your venues
  • How food is typically arranged at large events
  • How to pour the perfect beer
  • Where you get your locally-sourced ingredients

Home and repair

  • How you’ll drywall a client’s home
  • How to hang a photo and make sure its level on your wall
  • The process you’ll use to help a client choose a color palate that fits their personality
  • How you’ll help fix a leaky faucet
  • How to use a staple gun
  • How you’ll lay new hardwood floors

Health and wellness

  • How you’ll draw blood on a child
  • How you determine if you have the flu
  • How to check into your offices
  • How your services can help heal addiction
  • How to rent a yoga mat from your rental center

Industrial

  • How oil is drilled
  • How your products are manufactured
  • How you go about installing a kitchen

Retail

  • How your products are made
  • How to use your products
  • Where your products can be used
  • Other people using your products

Now that you’ve seen just a few of the ways that different industries can employ explainer videos on their website, what are you waiting for?

Explainer video services from WebFX

If you’re interested in implementing explainer videos on your website, but aren’t sure where to get started, WebFX can help.

We’re a full-service Internet marketing agency that is based in Harrisburg, PA, and has offices all around the U.S.

We strive to make our clients like family, and to do so, we want to get to know your business, your industry, your competitors, and your goals, and work together to make them happen.

We’ve driven over $1 billion in revenue for our clients so far, and we know that it’s just the beginning of the success we’ll continue to drive for our clients. (Including you!)

If you’re interested in explainer videos for your website, contact us online today for a free quote, or call us at 888-601-5359.

We can’t wait to create custom explainer videos for you!