|Monthly Budget Paid to Ad Networks||$1,000-$3,000||$3,000+|
|Location-Based Conversion Zones||✓||✓|
|Research Done to Identify all Competitor Locations||✓||✓|
|Ads Shown on Mobile Devices||✓||✓|
|Quarterly Banner Ads Created (300x250, 728x90, 160x600, 300x50, 320x50)||✓|
|Campaign Demographic Setup||3 edits||3 edits|
|Campaign Locations Setup||✓||✓|
|350+ Ad Exchanges, Networks and Publishers||✓||✓|
|12-sided Polygon Shapes||✓||✓|
|Fences as small as 1000 sq ft||✓||✓|
|Audience Creation based on Location and Time||✓||✓|
|Recency Targeting from Instant to 30 Days||✓||✓|
|Competitor Affinity Audience Targeting in Google||✓||✓|
|Competitor Lookalike Audience Targeting in Facebook||✓||✓|
|Conference Targeting (Great for B2B)||✓|
|Custom Bulk Upload||✓|
|Competitor Locations Targeted||Up to 50||Up to 250|
|Conversion Zones Created||Up to 15||Up to 50|
|One-Time Setup Fee (First Month)||$2,000||$3,000|
|Progressive Monthly Management (Ongoing)||$425||$425+14% of ad spend exceeding $3,000/month|
|Need more information on our pricing or services? Contact an expert at 717.609.1553 today.||Sign Up||Sign Up|
Geofencing is the ultimate targeting solution, and allows you to increase purchases and storefront visits from your most valuable customers.
Imagine filtering your customers via location, and serving them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down.
With geofencing, you can stay ahead of the competition, and do just that!
PPC ads allow you to target by demographic and general geographic location, however, geofencing allows you to get much more granular with who you target.
In basic terms, geofencing allows you to form a virtual fence around specific locations that you want to target, using GPS technology. When your target customers step into the fence you’ve created, they’ll see an ad for your business when they’re surfing the web.
The virtual “fences” that you create can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.
For example, if you’re only interested in targeting customers that are within walking distance, you’d set your boundaries for much closer than the maximum 30,000 meters. But if you’re looking to target someone that’s simply in the same town, you could increase the boundary substantially.
One of the biggest benefits of geofencing is that you can use it to directly target competitors in your area. When setting up your geofencing preferences, you can select what kinds of business you want to set as your competition, and a map will show you exactly where those storefronts are located in proximity to your chosen boundaries.
From there, you can choose to target users that are within close proximity to your competition, or even choose to only target users that are at one specific chain.
For example, if you’re a restaurant that’s famous for your chicken, and you wanted to specifically target users that are near a Chic-Fil-A, you can accomplish that with geofencing.
An added benefit of geofencing is that you can even target potential customers at specific events including concerts, festivals, entertainment venues, conventions, and sporting events. Not only that, but you can choose to be as granular as targeting them within a specific hour range.
Geofencing is so beneficial because it allows you to be as expansive or as granular as you want with your targeting, which leads to a higher ROI and more conversions for your business.
Ultimately, any business can benefit from geofencing.
You’d be hard-pressed to find a business that wasn’t interested in increasing their ROI and conversions by way of targeting their most highly-qualified customers.
More specifically though, small business can take their company to the next level with geofencing. That’s because the technology allows them to stay top-of-mind to potential customers by showing up in ads when their targets are within range.
WebpageFX is a full-service digital marketing agency, and we know that every business is different and unique. We'll never push you into a cookie-cutter campaign that isn't right for your company, which is why we offer two different geofencing packages that allow you to get exactly what you need for your specific business.
We offer an aggressive and a market leader package, which differ slightly in services, allowing you to choose exactly what you need to accomplish your specific business goals.
Each package varies slightly in order to provide a more custom geofencing experience.
Regardless of which package you choose, we’ll provide you with the following:
And that’s just the start. In short, we’ll provide you with everything you need to create the best possible geofencing campaign that will win over you customers and beat out your competition.
Not only do we provide geofencing services, but as a full-service digital marketing agency, we also provide the following services to take your business to the next level:
That’s just the shortlist of our offerings, so be sure to contact us online, or call us at 888-601-5359 to learn about all the services we offer.
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