Case Studies

Website Redesign Case Study Van Air Systems, Manufacturers of Compressed Air Products

Client's Project Goals

Van Air Systems manufactures and distributes custom compressed air dryers and refrigerated air dryers all over the world. They came to WebpageFX looking for a complete solution to advance their presence on the internet.

WebpageFX delivered a custom design, built front-end web-based applications for use by visitors to vanairsystems.com, and also succeeded in attaining global top-3 rankings for two extremely competitive search terms.

• Overview
• Design
• Development
• Marketing
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Overview

Van Air Systems, a division of Van Gas Technologies, came to WebpageFX for ideas about a website redesign.

After assessing their needs, we recommended an extensive site that incorporated all of their available products, along with a lengthy description on each page.

The resulting site features a clean design, custom front-end web applications, and a world-class presence near the top of the search engines.

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Design

WebpageFX redesigned the Van Air website, taking into account search engine and usability architecture.

The Van Air Systems redesign incorporates a clean and crisp look and feel with high contrast and little clutter. The site is designed for maximum usability and also features search-engine-friendly design methods.

WebpageFX also built a flash animation highlighting Van Air System's premier product, the energy-free Freedom Dryer.

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Development

WebpageFX designed and implemented a suite of tools for visitors to vanairsystems.com.

The various applications let users determine the maximum output of their compressed air dryers, the cost of a malfunctioning air dryer, and other calculations that their customers would need to realize.

Each value is populated in real-time based on user input.

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Marketing

Thanks in large part to the vast amounts of product-specific content on the site, WebpageFX achieved top-3 global rankings in Google for the terms [compressed air dryers] and [compressed air dryer].

vanairsystems.com also ranks on the first page of Google for [air dryer] and [air dryers], beating out the vast majority of competitors.

As you can see by the graphs above, overall traffic and search engine traffic especially increased dramatically after the launch of the new site.

Effectiveness

Since the website redesign, vanairsystems.com has enjoyed:

• 52% increase in search engine traffic
• 70% increase in overall traffic
• 35% increase in visitor time on site

Van Air Systems boasts one of the highest conversion rates of any of our clients, and continues to work with WebpageFX on our Quarterly SEO program.