Design Services

Website Conversion Design

Are you looking to increase the conversion rate of your website? Partnering with a results-focused website conversion design firm like WebpageFX can:

  • Help your visitors perform desired behaviors that matter most to your business by streamlining the conversion funnel
  • Provide a website or website elements designed to increase the likelihood that site visitors turn into customers
  • Continually test multiple design elements within the conversion funnel to identify and implement those that lead to the most goal completions

Speak with a Consultant View Pricing Packages

How do you measure success? Is it more sales? Increased revenue? More profit? Larger volume of lead forms? More quality phone calls? Or perhaps more phone calls in general? Regardless of how you measure success, you may think by increasing site traffic you will reach these goals. Makes sense right? Yes, in a perfect web world.

The truth of the matter is, the best way to improve overall sales on your website is not simply increasing traffic, it's increasing the likelihood your existing visitors turn into customers. An increase in traffic is only part of the equation. Boosting the likelihood that each visitor will convert can boost revenue considerably. That is to say, increasing your website's conversion rate can do great things for your bottom line.

Conversion Design Optimization Pricing and Services

Features
Basic Conversion Design
Enhanced Conversion Design
Information architecture
Requirements analysis
Site and project planning
Dedicated project manager
Kickoff teleconference to establish sitemap & content flow
User interface design strategy
Layout of website sitemap
Creation of two homepage prototype mock ups
Refinements to selected home page prototype
Creation of inner page prototype
Refinements to inner page prototype
Up to 25 static web pages
Flash or jQuery home page header
Newsletter signup (If newsletter desired)
Contact or application forms (Setup for conversion tracking)
Setup of Google Analytics website tracking code
Setup of Google Analytics website tracking reporting and metrics
Social Media linking to Facebook, Twitter, YouTube & Flickr
Testing and deployment
Conversion tracking code setup
Google Website Optimizer set up
Google Website Optimizer Code
Online project management scheduling
Dedicated account representative
Set up of website heat maps up to 25 pages up to 50 pages
Click stream analysis
Customized conversion design strategy report
Conversion best practices documentation
Calls to action design graphics for various elements
Lead form setup / modifications
Conversion path implementation
Navigational structure and design modifications
Multivariate design elements up to 10 up to 20
Multivariate design elements on conversion funnel pages up to 6 up to 12
On-Page Conversion Design Audit 10 hour audit 30 hour audit
Multivariate conversion design testing
Headline copywriting and design
User testing
Confirmation / thank you page (if web forms are desired)
Incoming traffic analysis
Incoming traffic reporting & recommendations
Performance reporting on design elements
Conversion Reporting
Flash / jQuery interactive calls to action Additional $100
Lead forms integrated into CRM By Quote
Investment $6,000 $9,000
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What is Your
WEBSITE'S SEARCH
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Before Redesign

Ocean City, NJ Chamber of Commerce website before our redesign

After Redesign

Ocean City, NJ Chamber of Commerce website after our redesign

Is Your Current Website Design Really Getting the Most Conversions Possible?

We bet the "final" version of your site will not actually make you the most money. In fact, we almost guarantee it.

  • Maybe Headline 1 outperforms Headline 3, but only when Picture 2 shows in place of Picture 4?
  • Maybe the copy that got a 25% conversion rate in July only converts 10% of visitors in September?
  • Perhaps your customers respond better to a two-step conversion funnel, rather than a single contact page?

There was no way to know which design elements on your site were helping and which ones were hurting, until now. Now we can know the answers to these questions and more, and at WebpageFX, we want to help you discover these answers and experience a jump in sales. Now all you'll have to worry about is making sure you have the man-power to handle all the sales sure to come your way.

Some of Our Website Design Successes:

Details Details Details
Take the First step
& Speak with a consultant
Or Call Us at 888-601-5359

How Can I Increase My Website Conversion Rate? Simple: Conversion Design Testing

It's impossible to predict with 100% certainty which "version" of your site will convert the most visitors. That's why conversion design testing is so important. To really get into the mind of your visitor, don't just assume anything, actually "ask"! By testing many different design elements within the conversion funnel on your site, you can ensure the path your visitors take will ultimately lead to conversions.

Even Google itself claims every website needs conversion design testing. With a little help from Google's Website Optimizer, our internet marketers determine the versions of your pages that bring maximum ROI. WebpageFX will test a number of different elements within the web pages on your site to infer which version performs the best, and make data-driven decisions accordingly. This isn't a matter of opinion. Opinion isn't what increases conversions, hard data is.

By updating specific elements, you can boost conversions from qualified visitors without making any modifications to your Internet marketing strategy. With the implementation of multivariate conversion testing, users are randomly given one of two designs of the site. Each version will have only a few varying elements. By changing elements slightly, we can better analyze the data to see which elements of the design performed better to enable continual testing.

If you're not testing your site regularly, you cannot be sure your site is performing to its full potential; in fact, any postulation you make is a mere assumption and is simply unfounded. Don't just make your best guess, let WebpageFX help you increase the effectiveness of your site based on fact, not opinion.

Maximizing High Profile Areas is the Key to Increasing Your Website's Conversion Rate

High-profile areas can make a significant impact on your site's conversion rate, positively or negatively. By exploiting the most high-profile areas on your site, you are making use of the resources available at your disposal and ensuring that the impact is in fact a positive one.

At WebpageFX, we make use of heat maps to show us where the eye naturally goes upon entering a web site or page to determine the most high-profile areas within your site. A heat map is a chart indicating where the majority of people look when they land on a page within your site. We pay attention to highly trafficked areas in your navigation as well as areas the majority of people see when they land on your site based on browser size and ensure they are maximized. We will then make recommendations based on how these particular areas can be improved.

The Design of Your Website Matters: Listening To Your Visitors = Increase in Conversions

WebpageFX recognizes maximizing client conversions is paramount to the success of any Internet marketing campaign. Our website conversion analysis is successful because we analyze and take advantage of the conversion potential of your existing site traffic.

Knowing what your site visitors want is half the battle. At WebpageFX, we know what web users want and we have refined the process to figuring out what specifically your customers want.

Confusion is the number one reason people leave websites. Since your internal team knows the exact end-goal of your website and the purpose of each element within it, it's difficult to gauge what users' perceptions of your site really are. Your visitors' may actually perceive that your site's purpose is completely different than what you had intended when you called it into existence. This is exactly what we venture to figure out.

Informed marketing decisions are what help your bottom line. Knowing, not guessing, what your customers want actually improves their experience. The result of a website conversion design test provides concrete data on which elements of your site are working and which elements could use some adjusting. By constantly testing, we will be able to determine the best version of each page within your site.

Each page between an entrance page and a conversion page your visitor encounters is both an opportunity for a conversion and an opportunity for your visitors to become confused and leave your site altogether. If your most popular conversion funnels are too complicated, potential conversions will be lost. Analyzing and modifying the design elements within your conversion funnel can ensure willing visitors stay on the right track to conversions.

We will look at every area and facet of your site in order to determine how to best utilize the elements of your website. We will extract visitor data and pinpoint any issues that may be negatively affecting your website conversion rate. From there, we will devise and implement a website conversion design strategy to ensure a conversion rate you're satisfied with; actually, satisfied isn't good enough, we'll make sure you're thrilled with it.

Conversion Metrics:

Client Comparison
Comet Pumps From 2 Web leads/month to ~25 Web leads/month
AcneWizard Email newsletters increase daily revenue by 400% and conversion rate by 200%
Z-Band From 1 Web lead/month to ~10 Web leads/month
Ask The Medical Specialist Conversion optimization increased conversions from none in 3 months to ~2 conversions/day
Bortek Industries Decreased bounce rate site-wide by 31%
Cleveland Brothers Implementation of new landing page increased the conversion rate 65% above site average
Environmental Equipment & Supply Implementation of new landing page increased the conversion rate by 211%
Scholarship Workshop Online contact forms +400% over 30 days
Clarity Way Online contact forms +166% over 60 days
DirectPet RX Purchased Products +181.25% over 30 days
Ideal Diabetic Supplies Average order value +873.43% (Total revenue increased by 1,366.60%) over 30 days
Ceramcor 44% Decrease in top page bounce rate
88% Increase in Conversion Rate
222% Increase in Revenue
28% Increase in Average Order Value
150% Increase in Transactions
Jay Group 100% Increase in Total Conversions in 60 Days
Amish Outlet Store 167% Increase In Conversion Goal
Best Of Time 56% Increase In Conversion Goal
Maxwell Systems 171% Increase In Conversion Goal
19,192% Increase In Per Visit Goal Value

Website Conversion Rate:

Client Percentage
One Call Rentals + 111%
Keystone Collections + 85%
Ambassador + 63%
Sweeperland + 116%
Cleveland Brothers + 37%
Triple Crown + 29%
Van Air Systems + 21%
SwitchName + 350%
Dover Downs - Rooms Booking Offer + 350%
Ambassador Home - Email marketing landing page + 400%
Haller Enterprises + 50%
McCall Handling + 38%
Amish Outlet Store - Ecommerce + 21%
Tuckey Companies + 2400%
Snyders Furniture + 250%
Amish Outlet Store + 165%
Best Of Time + 50%
Maxwell Systems + 171%

Watch a couple minutes of this video from a top engineer at Google about why every website needs conversion design testing:

Interested in increasing the conversion rate of your website with conversion design testing? Call 888.449.3239 or contact us online to find out more.

Contact us for a free quote