Understanding the end goal of your website is the first step in increasing its conversion rate.
How do you measure success? Is it more sales? Increased revenue? More profit? Larger volume of lead forms? More quality phone calls? Or perhaps more phone calls in general? Regardless of how you measure success, you may think by increasing site traffic you will reach these goals. Makes sense right? Yes, in a perfect web world.
The truth of the matter is, the best way to improve overall sales on your website is not simply increasing traffic, it's increasing the likelihood your existing visitors turn into customers. An increase in traffic is only part of the equation. Boosting the likelihood that each visitor will convert can boost revenue considerably. That is to say, increasing your website's conversion rate can do great things for your bottom line.
|Features||Basic Conversion Design||Enhanced Conversion Design|
|Site and project planning||✔||✔|
|Dedicated project manager||✔||✔|
|Kickoff teleconference to establish sitemap & content flow||✔||✔|
|User interface design strategy||✔||✔|
|Layout of website sitemap||✔||✔|
|Creation of two homepage prototype mock ups||✔||✔|
|Refinements to selected home page prototype||✔||✔|
|Creation of inner page prototype||✔||✔|
|Refinements to inner page prototype||✔||✔|
|Up to 25 static web pages||✔||✔|
|Flash or jQuery home page header||✔||✔|
|Newsletter signup (If newsletter desired)||✔||✔|
|Contact or application forms (Setup for conversion tracking)||✔||✔|
|Setup of Google Analytics website tracking code||✔||✔|
|Setup of Google Analytics website tracking reporting and metrics||✔||✔|
|Social Media linking to Facebook, Twitter, YouTube & Flickr||✔||✔|
|Testing and deployment||✔||✔|
|Conversion tracking code setup||✔||✔|
|Google Website Optimizer set up||✔||✔|
|Google Website Optimizer Code||✔||✔|
|Online project management scheduling||✔||✔|
|Dedicated account representative||✔||✔|
|Set up of website heat maps||up to 25 pages||up to 50 pages|
|Click stream analysis||✔||✔|
|Customized conversion design strategy report||✔||✔|
|Conversion best practices documentation||✔||✔|
|Calls to action design graphics for various elements||✔||✔|
|Lead form setup / modifications||✔||✔|
|Conversion path implementation||✔||✔|
|Navigational structure and design modifications||✔||✔|
|Multivariate design elements||up to 10||up to 20|
|Multivariate design elements on conversion funnel pages||up to 6||up to 12|
|On-Page Conversion Design Audit||10 hour audit||30 hour audit|
|Multivariate conversion design testing||✔||✔|
|Headline copywriting and design||✔||✔|
|Confirmation / thank you page (if web forms are desired)||✔||✔|
|Incoming traffic analysis||✔||✔|
|Incoming traffic reporting & recommendations||✔||✔|
|Performance reporting on design elements||✔||✔|
|Flash / jQuery interactive calls to action||Additional $100||✔|
|Lead forms integrated into CRM||By Quote||✔|
|Need more information? Call Us: 717-609-1553|
We bet the “final” version of your site will not actually make you the most money. In fact, we almost guarantee it.
There was no way to know which design elements on your site were helping and which ones were hurting, until now. Now we can know the answers to these questions and more, and at WebpageFX, we want to help you discover these answers and experience a jump in sales. Now all you'll have to worry about is making sure you have the man-power to handle all the sales sure to come your way.
It's impossible to predict with 100% certainty which “version” of your site will convert the most visitors. That's why conversion design testing is so important. To really get into the mind of your visitor, don't just assume anything, actually “ask”! By testing many different design elements within the conversion funnel on your site, you can ensure the path your visitors take will ultimately lead to conversions.
Even Google itself claims every website needs conversion design testing. With a little help from Google's Website Optimizer, our internet marketers determine the versions of your pages that bring maximum ROI. WebpageFX will test a number of different elements within the web pages on your site to infer which version performs the best, and make data-driven decisions accordingly. This isn't a matter of opinion. Opinion isn't what increases conversions, hard data is.
By updating specific elements, you can boost conversions from qualified visitors without making any modifications to your Internet marketing strategy. With the implementation of multivariate conversion testing, users are randomly given one of two designs of the site. Each version will have only a few varying elements. By changing elements slightly, we can better analyze the data to see which elements of the design performed better to enable continual testing.
If you're not testing your site regularly, you cannot be sure your site is performing to its full potential; in fact, any postulation you make is a mere assumption and is simply unfounded. Don't just make your best guess, let WebpageFX help you increase the effectiveness of your site based on fact, not opinion.
High-profile areas can make a significant impact on your site's conversion rate, positively or negatively. By exploiting the most high-profile areas on your site, you are making use of the resources available at your disposal and ensuring that the impact is in fact a positive one.
At WebpageFX, we make use of heat maps to show us where the eye naturally goes upon entering a web site or page to determine the most high-profile areas within your site. A heat map is a chart indicating where the majority of people look when they land on a page within your site. We pay attention to highly trafficked areas in your navigation as well as areas the majority of people see when they land on your site based on browser size and ensure they are maximized. We will then make recommendations based on how these particular areas can be improved.
WebpageFX recognizes maximizing client conversions is paramount to the success of any Internet marketing campaign. Our website conversion analysis is successful because we analyze and take advantage of the conversion potential of your existing site traffic.
Knowing what your site visitors want is half the battle. At WebpageFX, we know what web users want and we have refined the process to figuring out what specifically your customers want.
Confusion is the number one reason people leave websites. Since your internal team knows the exact end-goal of your website and the purpose of each element within it, it's difficult to gauge what users' perceptions of your site really are. Your visitors' may actually perceive that your site's purpose is completely different than what you had intended when you called it into existence. This is exactly what we venture to figure out.
Informed marketing decisions are what help your bottom line. Knowing, not guessing, what your customers want actually improves their experience. The result of a website conversion design test provides concrete data on which elements of your site are working and which elements could use some adjusting. By constantly testing, we will be able to determine the best version of each page within your site.
Each page between an entrance page and a conversion page your visitor encounters is both an opportunity for a conversion and an opportunity for your visitors to become confused and leave your site altogether. If your most popular conversion funnels are too complicated, potential conversions will be lost. Analyzing and modifying the design elements within your conversion funnel can ensure willing visitors stay on the right track to conversions.
We will look at every area and facet of your site in order to determine how to best utilize the elements of your website. We will extract visitor data and pinpoint any issues that may be negatively affecting your website conversion rate. From there, we will devise and implement a website conversion design strategy to ensure a conversion rate you're satisfied with; actually, satisfied isn't good enough, we'll make sure you're thrilled with it.
|Comet Pumps||From 2 Web leads/month to ~25 Web leads/month|
|AcneWizard||Email newsletters increase daily revenue by 400% and conversion rate by 200%|
|Z-Band||From 1 Web lead/month to ~10 Web leads/month|
|Ask The Medical Specialist||Conversion optimization increased conversions from none in 3 months to ~2 conversions/day|
|Bortek Industries||Decreased bounce rate site-wide by 31%|
|Cleveland Brothers||Implementation of new landing page increased the conversion rate 65% above site average|
|Environmental Equipment & Supply||Implementation of new landing page increased the conversion rate by 211%|
|Scholarship Workshop||Online contact forms +400% over 30 days|
|Clarity Way||Online contact forms +166% over 60 days|
|DirectPet RX||Purchased Products +181.25% over 30 days|
|Ideal Diabetic Supplies||Average order value +873.43% (Total revenue increased by 1,366.60%) over 30 days|
|Ceramcor||44% Decrease in top page bounce rate
88% Increase in Conversion Rate
222% Increase in Revenue
28% Increase in Average Order Value
150% Increase in Transactions
|Jay Group||100% Increase in Total Conversions in 60 Days|
|Amish Outlet Store||167% Increase In Conversion Goal|
|Best Of Time||56% Increase In Conversion Goal|
|Maxwell Systems||171% Increase In Conversion Goal
19,192% Increase In Per Visit Goal Value
|One Call Rentals||+ 111%|
|Keystone Collections||+ 85%|
|Cleveland Brothers||+ 37%|
|Triple Crown||+ 29%|
|Van Air Systems||+ 21%|
|Dover Downs - Rooms Booking Offer||+ 350%|
|Ambassador Home - Email marketing landing page||+ 400%|
|Haller Enterprises||+ 50%|
|McCall Handling||+ 38%|
|Amish Outlet Store - Ecommerce||+ 21%|
|Tuckey Companies||+ 2400%|
|Snyders Furniture||+ 250%|
|Amish Outlet Store||+ 165%|
|Best Of Time||+ 50%|
|Maxwell Systems||+ 171%|
Watch a couple minutes of this video from a top engineer at Google about why every website needs conversion design testing:
Interested in increasing the conversion rate of your website with conversion design testing? Call 888.449.3239 or contact us online to find out more.