Internet Marketing

Website Conversion Analysis

An increase of traffic is only part of the equation.

Boosting the conversion rates of your visitors can boost your website revenues considerably.

Every website on the internet has one specific goal. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.

Unfortunately, most websites and internet marketing campaigns ignore conversions completely. Success is measured in terms of traffic and rankings, not conversions.

Many businesses demand accountability for the appearance of their “store” (a website) and the amount of traffic coming through the door, but overlook the main purpose of their site altogether: getting more sales.

WebpageFX recognizes maximizing client conversions is paramount to the success of any internet marketing campaign.

Features	Do It Yourself	Aggressive	Enterprise
Site Size	N/A	Up to 15 pages analyzed	Up to 40 pages analyzed
Conversion tracking code setup	✔	✔	✔
Online project management scheduling	✔	✔	✔
Dedicated account representative	✔	✔	✔
Market research	✔	✔	✔
Heat maps/click stream analysis	✔	✔	✔
Conversion strategy	✔	✔	✔
Conversion best practices documentation	✔	✔	✔
2 hour coaching on strategy implementation	✔
Static calls to action design		✔	✔
Lead form setup/modifications		✔	✔
Navigational modifications		✔	✔
Multivariate design elements		✔	✔
Website coding		8 hours spent "on page"	20 hours spent "on page"
Multivariate conversion testing		✔	✔
USP/Headline copywriting		✔	✔
User testing		✔	✔
Setup of auto responders		✔	✔
Confirmation/Thank you page		✔	✔
Online customer surveys		✔	✔
PPC campaign review			✔
Incoming traffic analysis			✔
Incoming traffic reporting & recommendations			✔
Flash/jQuery interactive calls to cation			✔
Conversion path implementation			✔
Shopping cart abandonment testing			✔
Lead forms integrated into CRM (ex. Salesforce.com)			✔
Performance test reporting		✔	✔
Conversion reporting		✔	✔
Call tracking	Additional $200	Additional $200	✔
Database integration	By Quote	By Quote	By Quote
Video creation & implementation	By Quote	By Quote	By Quote
Initial project duration	3 weeks	7 weeks	9 weeks
Initial Investment	$1,500	$3,000	$4,800
Ongoing Bi-Monthly Optimization		$750	$1,200
Conversion Guarantee - Minimum performance increase above 5%		$1,000 refunded - if not reached	$2,000 refunded - if not reached
Need more information? Call Us: 717-609-1553

Our website conversion analysis service is successful because it includes landing page designers, website funnel analysis PPC managers, website copywriters and search engine optimizers working together to analyze and take advantage of the conversion potential of your traffic.

While our website conversion analysis service is enjoyed by clients throughout Pennsylvania, including the website conversion analysis Philadelphia service and the services we offer to the surrounding website conversion analysis Baltimore, MD market, clients across the country have reaped the benefits of our expertise. From New Jersey and New York to Florida and San Francisco, companies across the US are seeing 100% boosts in their website conversion rates.

WebpageFX conversion analysis involves:

1. Usability Conversion Analysis

Confusion is the number one reason people leave websites. If your site does not follow web standards or has a difficult-to-use interface, many visitors will become frustrated and leave.

A solid and usable website redesign can boost conversions from qualified visitors without making any modifications to internet marketing plans.

2. Internet Marketing Conversion Analysis

Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.

Your website should be written and designed for your best possible potential customers, i.e. the visitors most likely to convert. If your internet marketing campaign brings unqualified and poorly-targeted visitors to your site, conversion rates will be very poor as well.

An in-depth analysis of your internet marketing campaign makes ensures you are driving the right visitors to your site.

3. Conversion Funnel Analysis

Conversion funnels are the paths through your site that visitors follow before converting.

Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your most popular conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.

Conversion funnel analysis ensures willing visitors stay on the right track to conversions.

4. Website Copy Analysis

All too often website copy is written from the perspective of the business with little to no regard for the reader.

Professionally written website copy provides the information vital to understanding each business’ product or service, while also persuading qualified customers to convert.

A tweak to the tone and content of your website copy can transform interested visitors into conversions.

5. Aesthetic Analysis

Website visitors expect a uniform and professional look across all pages of a website.

If any departure from the original template is present, a high number of visitors will become uneasy and leave. Abandonment also occurs because of very minor aesthetic issues, such as a broken link or discolored navigation bar.

Ensuring all the pages of your site conform to your brand and no aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversion.

WebpageFX is a leader in the website conversion analysis market and also services companies across the country, such as website conversion analysis New York and website conversion analysis Philadelphia markets.

Call 888.449.3239 or contact us online today to start converting more of your traffic