Website Conversion Analysis
Increased traffic is not enough. Having your visitors perform a desired action once they land on your pages is the driving force behind increased revenue. WebpageFX understands that maximizing client conversions is fundamental to your success. Our website conversion analysis plans provide:
- Analysis of webpage usability, conversion rate, copy, and aesthetics to determine potential areas of improvement
- A team of qualified Internet marketers working together to analyze your data in order to make informed decisions and recommendations
- Actionable steps, based on findings, that you can implement in order to take advantage of the conversion potential of your traffic
Speak with a Consultant View Pricing Packages
What is Website Conversion Analysis?
Every website on the Internet has one specific goal. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.
Unfortunately, most websites and Internet marketing campaigns ignore conversions completely. Success is measured in terms of traffic and rankings instead of conversions.
For all intents and purposes these metrics are “vanity metrics.” They look good on paper, and it’s nice to be able to brag about having however many monthly visitors. But, in the long run, what would you prefer: 10,000 website visitors a month and $1,000 made in sales, or $10,000 made in sales and 1,000 website visitors?
But what is website conversion? Basically, it's a measure of how many of your site's visitors become customers. So when a business overlooks website conversion analysis, they aren't paying attention to how many of their site's visitors actually become customers — and that can cost a lot of money.
It’s easy to get caught up in obsessively measuring things that don’t actually improve your bottom line, in part because Internet marketing is so data-driven. But, that mindset will end up in bankruptcy for your company unless you start focusing on what matters.
Many businesses demand accountability for the appearance of their "store" (a website) and the amount of traffic coming through the door, but overlook the main purpose of their site altogether: getting more sales. That's why conversion rate optimization, or CRO, has become so important — it gives businesses the power to identify what isn't working, why, and how they should fix it.
Your entire sales process, from generating customer interest, to convincing them they need your product or service, and finally to closing the sale, is known as a sales funnel. Conversion analysis is the process of testing your funnel and identifying leaks.
For example, you may have 1,000 potential new customers enter your sales funnel at the beginning. But, at the other end, maybe only 5 customers end up actually paying for your product or service. This translates to a 0.5% conversion rate, and (depending on the industry and several other factors) indicates that your sales funnel needs to be patched up.
With our conversion analysis process, we’ll go through and identify weak points within your sales funnel. Maybe your website needs to be redesigned, or maybe you need to start using landing pages. Maybe it’s something more abstract, and you need to present a better representation of your products. It could be any number of things, and our job is to identify and fix them.
WebpageFX recognizes that maximizing client conversions is paramount to the success of any Internet marketing campaign. That's why we offer a wide variety of website conversion analysis services. See the chart below for our CRO pricing, including conversion analysis, and learn more about our individual services.
Conversion Analysis Pricing
|Features||Basic||Aggressive Plan||Market Leader|
|Initial Report of Findings - What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions||✓||✓||✓|
|Goal Funnels Setup - Initial Analytics + Reporting||✓||✓||✓|
|Initial 5 Second Tests - 5 Questions with 10 Responses Each||✓||✓||✓|
|Initial Website User Testing - 15 minute videos (and summary of findings for each video)||1||2||3|
|Initial heatmap and click stream testing and analysis||Up to 10 pages||Up to 15 pages||Up to 25 pages|
|Raw Heat Map Data Provided||✓||✓||✓|
|Conversion Analysis Survey Created||✓||✓||✓|
|Conversion Analysis Survey Independent Testers + Summary Report of Findings||10 testers||15 testers||25 testers|
|CRO, project management & reporting time allocation||Up to 4 hours per month||Up to 9 hours per month||Up to 20 hours per month|
|A/B tests launched per month (Complete testing cycle is 60 days)||1 test/month||2 tests/month||5 tests/month|
|Testing duration (A/B tests are typically run of different pages/sections of the site)||15 day setup, 45 day test period||15 day setup, 45 day test period||15 day setup, 45 day test period|
|ROI & split test reporting||Monthly||Monthly||Monthly|
|Conversion tracking code setup||✓||✓||✓|
|Online project management scheduling||✓||✓||✓|
|Creative design for A/B testing||✓||✓||✓|
|Dedicated CRO expert||✓||✓||✓|
|Ongoing heat maps and click stream analysis||5 pages per quarter||10 pages per quarter||15 pages per quarter|
|Conversion best practices documentation||✓||✓||✓|
|Static calls to action design||✓||✓||✓|
|Lead form setup/modifications||✓||✓||✓|
|Multivariate design elements||✓||✓||✓|
|Multivariate conversion testing||✓||✓||✓|
|USP and headline copywriting||✓||✓||✓|
|Setup of auto responders||✓||✓||✓|
|Confirmation/thank you page||✓||✓||✓|
|Online customer surveys||✓||✓||✓|
|Incoming traffic analysis||✓||✓|
|Incoming traffic reporting and recommendations||✓||✓||✓|
|Flash/jQuery interactive calls to action||✓||✓||✓|
|Conversion path implementation||✓||✓||✓|
|Shopping cart abandonment testing||✓||✓||✓|
|Lead forms integrated into CRM (ex. Salesforce.com)||✓||✓||✓|
|Performance test reporting||✓||✓||✓|
|MarketingCloudFX setup & included||✓||✓||✓|
|MarketingCloudFX website personalization||✓||✓|
|Initial Investment (Two-month duration)||$2,750||$3,950||$4,950|
|CRO costs||$500 per month||$1,000 per month||$2,000 per month|
|Optional: 1 quarterly 15-minute user feedback video||$100 per month||$100 per month||$100 per month|
|Need more information? Call Us: 717-609-1553||Start Today||Start Today||Start Today|
Our website conversion analysis service is always successful. That's because this plan includes landing page designers, website funnel analysis experts, PPC managers, website copywriters, and search engine optimizers. These experienced and knowledgeable experts work together to analyze and take advantage of the conversion potential of your traffic.
While our website conversion analysis service is enjoyed by clients throughout Pennsylvania, clients across the country have reaped the benefits of our expertise. From New Jersey and New York to Florida and California, companies across the US are seeing 100% boosts in their website conversion rates when they choose WebpageFX as their online marketing partner.
Basic Conversion Analysis Plans
For companies who are interested in taking advantage of the potential of conversion rate optimization, but also want plans offered on a quarterly or bi-yearly basis, WebpageFX offers two basic CRO plans. These packages give you the same benefits as our standard CRO plans, but optimization is performed on a less frequent basis for a reduced cost.
These website conversion analysis basic plans, seen in the chart below, are ideal for smaller companies who want to get started with CRO and later scale up their activities. They are also suitable for smaller websites that may not have as many elements to test as larger ones, but they still want conversion analysis.
Review our basic CRO plan pricing below to learn more about what is included in our additional plans.
Basic CRO Plan Pricing
|Features||Basic: Bi-yearly||Basic: Quarterly|
|CRO, project management & reporting time allocation||Up to 6 hours every 6 months||Up to 4 hours per quarter|
|A/B tests launched per month (complete testing cycle is 60 days)||1 test every 6 months||1 test month|
|Testing duration (A/B tests are typically run of different pages/sections of the site)||30 day setup, 90 day test period||30 day setup, 60 day test period|
|ROI & split test reporting||Bi-yearly||Quarterly|
|Conversion tracking code setup||✓||✓|
|Online project management scheduling||✓||✓|
|Creative design for A/B testing||✓||✓|
|Dedicated CRO expert||✓||✓|
|Heat maps and click stream analysis||✓||✓|
|Conversion best practices documentation||✓||✓|
|Static calls to action design||✓||✓|
|Lead form setup/modifications||✓||✓|
|Multivariate design elements||✓||✓|
|Multivariate conversion testing||✓||✓|
|USP and headline copywriting||✓||✓|
|Setup of auto responders||✓|
|Confirmation/thank you page||✓||✓|
|Online customer surveys||✓|
|Incoming traffic analysis||✓|
|Incoming traffic reporting and recommendations||✓||✓|
|Flash/jQuery interactive calls to action||✓||✓|
|Conversion path implementation||✓||✓|
|Performance test reporting||✓||✓|
|MarketingCloudFX setup & included||✓||✓|
|MarketingCloudFX website personalization|
|CRO costs||$150 per month||$250 per month|
|Need more information? Call Us: 717-609-1553||Start Today||Start Today|
What Do WebpageFX's CRO Plans Include?
WebpageFX's conversion analysis pricing plans involves the following important procedures and areas of analysis:
Usability Conversion Analysis
Confusion is the number one reason people leave websites. If your site does not follow web standards or has a difficult-to-use interface, many visitors will become frustrated and leave.
A solid and usable website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans.
Internet Marketing Conversion Analysis
Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.
Your website should be written and designed for your best possible potential customers, i.e. the visitors most likely to convert. If your Internet marketing campaign brings unqualified and poorly-targeted visitors to your site, conversion rates will be very poor as well.
An in-depth analysis of your Internet marketing campaign makes ensures you are driving the right visitors to your site.
Conversion Funnel Analysis
Conversion funnels are the paths through your site that visitors follow before converting.
Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your most popular conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.
Conversion funnel analysis ensures willing visitors stay on the right track to conversions.
Website Copy Analysis
All too often website copy is written from the perspective of the business with little to no regard for the reader.
Professionally written website copy provides the information vital to understanding each business’ product or service, while also persuading qualified customers to convert.
A tweak to the tone and content of your website copy can transform interested visitors into conversions.
Website visitors expect a uniform and professional look across all pages of a website.
If any departure from the original template is present, a high number of visitors will become uneasy and leave. Abandonment also occurs because of very minor aesthetic issues, such as a broken link or discolored navigation bar.
Ensuring all the pages of your site conform to your brand and no that aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversions.
WebpageFX is a Leading CRO Company
WebpageFX is a leader in the website conversion analysis market. We service companies across the country, offering website conversion analysis in many markets, and for all types of websites. But no matter where you are located or what you do online, we're ready and able to help you analyze your traffic and find ways to boost conversions instantly.
Ready to turn those clicks into conversions? Call 888.449.3239 or contact us online today for a free quote on a CRO plan.