Do you have an accurate idea of the readability expectations of your target audience?
Understanding the readability expectations of your target audience is huge if you want to produce content that resonates with them.
On this page, we’ll take a look at readability score, what it means, and how you can improve your readability score to reach more customers online.
Readability score algorithms roughly estimate the level of education someone would need in order to easily read a passage of text.
There are several algorithms available for gauging readability score, and they use factors such as sentence length, syllable count, and the percentage of multi-syllable words in order to determine readability score.
Some popular readability scores include:
Most readability scores are comprised of two factors. The first factor relates to sentence structure, and typically measures the average number of words per sentence. Readability indices also take into account word structure, and are generally based on the average number of syllables per word or the proportion of easy words determined by referencing a word list.
For the general public, your text should reflect a readability of about 8th grade.
Your readability score reflects the grade level needed to comprehend a passage of text. And the grade level of your writing needs should accurately reflect the grade level of your target audience.
If your readability score reflects a grade level above or below the grade level of your intended audience, you will likely need to re-work your text to better resonate with your intended target.
Whether you’re a developer, copywriter, or content marketer, understanding readability can save you hassle and ensure that you’re are effectively reaching your target audience.
Did you know that the average American adult reads at a 7th to 9th grade level? In order to maximize your readership, it’s a great idea to keep your content within that range.
In fact, one of the most important aspects of writing is being able to understand your target audience and their readability expectations. No matter the medium, people have to be able to understand your content in order for it to be successful.
Are your readers experts in the subject area you’re writing about? Or are they reading for fun?
Answering these questions, and more, can give you a better idea of what your target audience is looking for in terms of readability.
No matter your industry, it’s important to create content that meets the readability expectations of your target audience. If your writing fails to hold their attention, they will waste no time navigating away from your page and back to the search results.
Interested in improving your readability score to reach a wider audience?
Our free readability test tool allows you to enter your URL, and it will give you a comprehensive overview of your readability indices, as well as text statistics.
You can test all or part of your website or simply enter a passage of text to receive a rating. We’ll also share some helpful hints for improving the readability of your website.
Understanding your readability score will help you streamline your writing process and create tailor-made content, designed to reach your target audience.
What are you waiting for? Start improving the readability of your website today with WebpageFX’s free readability test tool.