Havahart® came to WebpageFX with an existing Facebook page hoping to increase their social media presence and build a larger, more involved fan base. They saw Facebook as an excellent opportunity to not only increase brand awareness, but also interact with Havahart® customers and cultivate stronger brand advocates on the web.
For Havahart®, the goal to significantly increase fan base and involvement on the page drives a fully custom social media strategy that includes a philanthropic initiative, a variety of advertising initiatives and several interactive contests.
These advanced methods are used in addition to frequent and strategically planned status updates that engage the fan base through constant one-on-one customer service, encouraged sharing of success stories and posing questions to continually improve social media communication channels.
Contests
WebpageFX saw a great opportunity to increase fan interactions on the Havahart® Facebook page through the execution of interactive contests offered exclusively to Havahart® Facebook fans. Exclusivity and prizes ranging from gift cards to $100 in Havahart® products generated a large volume of contest entries and new fans each month.
Philanthropy
With the exponential growth of social media, WebpageFX saw a unique opportunity to help Havahart® reach their goals through a charity initiative called “Help Havahart® Give Back”. This initiative is mutually beneficial, as it was designed to not only increase Havahart®’s fan base, but also contribute to a great cause. This movement donates $.10 to American Humane Society for every fan that “likes” the Havahart® Facebook page.
WebpageFX developed a custom designed Facebook tab driving new visitors to join the Havahart® fan base. This initiative is supported by various strategies including press releases, Facebook and advocacy group outreach, cross-promotion on Havahart®'s other online media channels and Facebook advertisements.
Advertising
Driving additional traffic to the Havahart® Facebook page, WebpageFX created strategic Facebook ad campaigns targeting Facebook users based on demographics relevant to Havahart®’s brand and products. Advertising complemented the above strategies, driving contest entries and raising awareness of the charity promotion.
In the months following the launch of this custom social media campaign, Havahart®’s Facebook page experienced:
*Data is as of 10/16/11
**Over 6 months compares data from July–December 2010 to Jan–June 2011
WebpageFX and Havahart® continue to work together to further their social media presence and effectiveness, and stay on the cutting edge of online social spaces.