SEO (Search Engine Optimization) can be a very powerful marketing campaign that can make your business reach heights you have never thought possible. When done right, SEO can produce better results than any other Internet marketing option.
We all know that SEO cost is not that easy on the budget. You will need to invest a significant amount of money in order to carry out the campaign. Of course, you can opt to do it yourself. However, if you consider all the technicalities that you will need to learn, all the time that you have to spend, and all the skills that SEO entails, it might be better to have someone else do it for you. This way, you can concentrate on the core of your business and become more productive.
Now, your question is probably this: how can I budget for SEO? How much is too little, and how much is too much? First, know that SEO cost is dictated by a number of aspects. These are the same factors which can affect the SEO cost that you need to allot for your campaign. Here are some of the most important factors which affect SEO cost and seo pricing:
This first one is self-explanatory, but let's discuss it anyway. Larger sites are a lot more costly to optimize because there is much more work to do. The more content your site has, the more work involved, the higher the SEO cost. Note also that the more content you have, the "heavier" you seem to be in terms of page ranking. This means that you have better chances to rank high as compared to those who only have a few pages. Of course, there are many other factors that affect ranking, but having more content and more "weight" is one of them. At the opposite end, having as few as 6 pages does not necessarily mean that SEO cost will be most favourable for you. Small sites usually have little "weight" which means it will be a lot harder to put you on top of the ranks. This would mean additional marketing efforts and higher SEO cost. Generally, the more pages your site has, the more keywords it is able to support, the more possibilities for optimization.
If your site contains a number of pages and would like to optimize only a few, your SEO cost will be less. Though SEO costs are not given in a per page basis, the more pages you want optimized, the more you pay.
In the same way, the more keywords you need your site to rank well with, the higher the SEO cost. You should also take into consideration the competitiveness of the search terms. If you would like to optimize for "movers," you will be facing a lot of competition so expect to pay a huge amount for optimization. You will pay less in SEO cost if you optimize for "movers in Toronto" due to lesser competition.
If you already have prepared all the list of possible keywords, expect to pay a little less than if you have the SEO specialists do the research work for you. Of course, you do not merely come up with your keywords on your own. You also need to do your research. Keyword research is all about using software to check what your competitors are using and determining keyword popularity of your chosen terms. The more intensive the research that needs to be done is, the higher the SEO cost will be.
If you ask your SEO specialists to meet strict and tight deadlines, expect to pay more in SEO pricing. Note though that they can actually get the job done quickly. But, it will usually take time for search engines to index your site and rank it accordingly. It usually takes 4 to up to 6 weeks or even longer to see actual results.
This refers to how your site fares as of the moment. This includes how many years it has been up, whether it is already listed in search engines, PageRank, etc. Newer sites are relatively harder to rank well, so this usually means higher SEO cost. Google, for example, does not allow ranking of new sites, not at least for a few months. If your site already has good rankings, there will probably be lesser work to be done, so expect fair SEO cost in this case. It is very difficult to rank (if at all) penalized or search engine expelled sites.
The present construction of your site also affects the SEO cost. If your present design is SEO friendly, you may expect to pay less. It generally depends on the extent of changes that needs to be made. The more modifications, the higher the SEO cost. For example, if your site is run via Java Script, they will need to be changed to CSS format which is more SEO friendly. Frames also need to be removed as they are not favoured by search engines.
If you want your site to rank well for many keywords, you will have to add some more content on your site. You can save on SEO cost by adding the content yourself, assuming you have the time to do so. Of course, you can have your SEO specialists do this work for you at an additional cost.
Ongoing contracts usually cost more than one-time optimization. However, the value you get from long-term contracts is very well worth the additional SEO cost. With a long-term contract, for example, it can be very easy to adjust your SEO campaign depending on your needs, the search engine response, and the return of investment. On the other hand, a one-time contract is usually finished even before you can see the actual results of the campaign coming into place. If you need to make changes to it, you may want to hire another one or sign another contract. In the long run, you end up paying more.
Linking campaigns are usually included in basic SEO packages. However, not all campaigns are included. During this campaign, you need to ask good quality websites related to your niche to link to your site. Sites with a good number of links from good sites usually rank well than those which don't. A link campaign can be time-consuming, so you can delegate them to SEO specialists. The more links you need them to get for your site, the higher the SEO cost will be.
The more time you need to consult with the SEO company, the more SEO cost you need to pay. SEO packages usually have a set number of hours for consultation. If you need more, you will usually be charged accordingly.
There are times when companies set certain restrictions on what to do and what not to do to their web sites. Some companies, for example, want very little text and would like great design on all of their pages more than relevant content. This can be a very difficult restriction in terms of SEO efforts mainly because it is the content which is responsible for SEO success. To compensate for the lack of content, your specialists will have to find a way to achieve target rankings without relying on content. This will entail more work, so SEO cost will be higher.
There are rather cheap SEO services provided by many SEO companies. Unfortunately, these are based on unethical SEO. They produce the best results quickly and usually cost less. However, note that this SEO cost will compromise the legitimacy of your site from the point of view of search engines. These unethical practices can merit penalization or even expulsion of your site altogether from the search engine database. When this happens, expect to pay a fortune in SEO cost to regain your right to get indexed. Legitimate and ethical SEO will cost you more, but this is a sure-fire way to get best results.
In Internet marketing, having the ability to track your visitors can be a very powerful tool. Tracking systems and site statistics will give you a better view of how your site is performing in your marketing efforts and if your SEO costs are generating a high ROI. Tracking gives you information such as the number of site visitors you have, where they come from, what keywords they have used, the search engines they use, what pages are most viewed by users, how long they spend browsing through a page, and so on. This method of tracking will allow you and the SEO specialist working on your SEO campaign to know how effective the marketing efforts are and how to improve the strategy. Of course, use of tracking services translates to additional SEO cost.
Contact WebpageFX today and to begin your high ROI SEO campaign.