Case Studies

Real Estate Web Design Case Study Triple Crown Corporation - Real Estate Services

Client's Project Goals

Triple Crown Corporation is a real estate services and property management company located in Harrisburg and serving Central Pennsylvania.

They came to WebpageFX in search of a complete solution to establish an accurate and professional presence on the internet.

We began an ongoing project that has made full use of WebpageFX's web design, web development and internet marketing services.

• Design
• Development
• Marketing
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Design

Triplecrowncorp.com has to combine a family-friendly look and feel with branding that promotes excellence in real estate services.

The company has three separate divisions: home sales, rental properties, and commercial space. Navigation between divisions is made easy thanks to large navigation tabs on the top of each page.

Additionally, stock images promoting the benefits of moving into a new house, condo, or apartment are featured prominently in each division's header.

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Development

WebpageFX configured a visual property search for Triple Crown Corporation, that displays all currently available properties grouped by type, location, and price

Existing tenants of Triple Crown Corporation properties can pay security deposits and rental payments online, as well as submit automated service requests to maintenance crews within their communities.

A mortgage payment calculator dynamically generates the monthly payment a potential homebuyer would pay given a handful of contributing factors.

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Marketing

WebpageFX designed and maintains custom search engine optimization and pay-per-click marketing campaigns on an ongoing basis for Triple Crown Corporation

The search engine optimization campaign aggressively targets localized terms regarding Triple Crown Corporation's core business, like [Harrisburg Homes] and [Hershey Apartments].

The pay-per-click search engine marketing campaign for Triple Crown Corporation targets visitors by keyword and geographic location. Triple Crown ads appear to searchers anywhere in the United States searching for [Harrisburg Homes], and anyone searching for broad terms like [commercial property] or [new homes for sale] within Central PA will also see a Triple Crown advertisement.

Effectiveness

After our most recent round of optimizations for Triple Crown Corporation, the website achieved:

• 120% increase in conversions
• 22% increase in search engine traffic
• 24% increase in clicks with 7% decrease in spend
in Adwords

The Triple Crown Corporation website will continue to improve considerably in 2009, thanks to a large maintenance, development, and marketing contract with WebpageFX.