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Serena Shades

Serena Shades are high-quality, practical, remote-controlled shades that can be installed in any home. The Serena Shades website needed to be able to explain how these affordable yet luxurious items worked, and also needed to function as an online store. As an expert in ecommerce development and design, WebpageFX was immediately up for the task.

We performed multiple tasks for Serena Shades, starting with the design and development of the company’s online store. Shoppers can order products in multiple steps, choosing from different power options, shade styles, colors, and fabrics. They can also browse through an idea gallery full of photos, and read in-depth information about the features available with Serena Shades, including the Smart Bridge app and Clear Connect Wireless technology. Shoppers can also chat online with a “shade specialist” to ask questions about their purchase.

One special feature on the Serena Shades website, custom developed by WebpageFX, is the “design your shade” function that accompanies each order. While building a shade, the current order is displayed to the left, so customers can easily visualize what their shades will look like. They’ll also give the shopper an idea of how they will function, and get the cost with all features added in.

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WebpageFX has been a pleasure to work with from the start. Our online sales saw a jump of over 150%.
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