Transparent and Actionable Reporting
At WebpageFX, we believe it's important to keep our clients in the loop every step of the way. That's why we offer:
- 24/7 access to MarketingCloudFX
- An ROI dashboard to help you gauge the success of your investment with WebpageFX
- Actionable monthly reports and insights from dedicated account managers
When you hire an agency to manage your SEO and other Internet marketing strategies, it’s because you want to reach more customers and generate more revenue. But without an efficient reporting system in place, it’s difficult to determine whether or not they’re accomplishing those goals.
Many agencies provide their clients with monthly reports on traffic, rankings, conversions, and other campaign-specific key performance indicators (KPIs). But at WebpageFX, we wanted to do better.
Instead of pulling data straight from an analytics program once per month, we developed our own reporting platform that allows our clients to see how their campaigns are performing at any time. We also create custom dashboards in Google Analytics for each of our clients so they can quickly access and find important information.
This way, when it comes time to put together monthly reports, our account managers don’t have to spend time compiling the data for their clients – they can focus on providing actionable advice to improve it going forward.
Here’s how it works:
Transparent reporting dashboards
At WebpageFX, we understand the importance of keeping our clients in the loop, and we also love sharing great results. That’s why we developed MarketingCloudFX.
As soon as you become a client, we’ll add your site to the MarketingCloudFX so it tracks your progress immediately. After it’s had time to accumulate significant data, we’ll share your dashboard with you so you can access it at any time.
Whenever you log in, monitoring the success of your campaign is simple. That’s because when we planned the platform, we made it a priority to focus on the metrics that mattered most to our clients. As a result, we developed the ROI dashboard:
By comparing the value of your leads and sales to your spend with WebpageFX, your dashboard will calculate the exact return you get from every dollar you spend with us. It will also show the average cost for your business to generate one lead.
You’ll also be able to see your monthly revenue and leads, as well as access all of our lead management tools.
Essentially, MarketingCloudFX tells you everything you need to know about how effectively your budget is being spent, and you can check it whenever you want.
Actionable monthly reports
Monthly reports are where our account managers really shine. Unlike most SEOs, who simply send their clients lists of metrics and expect them to figure out what they mean, our Internet marketers take the time to analyze your data and determine the best ways to improve your strategy.
We make this possible by assigning a dedicated account manager to each of our clients. As they work on your SEO and other Internet marketing campaigns over time, they’ll continue to develop new strategies for improvement.
For example, a dashboard for your site might look something like this:
But instead of just sending you the data, your account manager will analyze it and come up with actionable strategies for improvement. Then, they’ll relay their insights to you over a monthly call.
You’ll get all of this data as an email attachment – but the focus is always on actionable takeaways and suggestions. Any SEO professional can compile a list of statistics and percentages, but we tell you what that data means and use it to help your business grow. That’s what sets us apart from the rest.
Ready to work with a transparent SEO agency?
At WebpageFX, we’re proud of the results we achieve for our clients – but never too proud to stop looking for ways to improve. And with our transparent reporting system, you’ll be able to monitor those improvements whenever you want.
If you’d like to learn more about our reporting process, call 888.449.3239 or contact us online today! One of our Internet marketing strategists will be more than happy to answer any questions you have.