Case Studies

Mobile Website Case Study Yuma Dental

Yuma Dental, a dental firm located in Yuma, AZ, is like most other small to medium sized companies. While they have a website, it wasn’t tailored to mobile visitors. And their analytics proved it.

Visitors on mobile devices were spending half as much time on the site and had an 18% higher bounce rate. That meant 18% more mobile visitors than computer visitors were coming to the site and leaving without clicking on any other pages. They were losing potential clients because navigating their website on a mobile device just wasn’t easy enough.

That’s where WebpageFX came in. We created a mobile site for them using proven best practices, combined with what we learned about their unique target audience. From easy-to-read text, to buttons and links being large enough to be pressed by fingers, we addressed all the challenges their current site was creating for their mobile users.

Now, it just takes a click for mobile users to find directions and only 2 clicks to make an appointment. Their site is seeing an 18% improvement in bounce rate from mobile visitors, making it consistent with their website average.

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