Marketing Guides

The Cost of a Website Redesign

This is a fairly common question: “what does it cost to redesign a website?”

Unfortunately, as you may have already guessed, there’s no easy way to answer this. The cost of a redesign varies based on a number of factors, including:

  • The design’s requirements (style of new site, interactive elements or graphics needed, whether or not a new logo is also desired, etc.)
  • Number of pages on the website
  • Whether or not a new CMS is also needed
  • Ecommerce/shopping cart functionality
  • How quickly the redesign needs completed

Generally speaking, the cost of a redesign is going to be very close to what you would pay for a brand new website—excluding any charges for copywriting, major development, integration, and so on.

A very simple redesign for a site with a handful of pages, no ecommerce functionality, and no new development required may cost as little as a few hundred dollars. On the other hand, a complex redesign for an ecommerce website with hundreds of products and pages that all need to move to a brand new CMS can cost thousands of dollars.

How much does a redesign cost? It varies for everyone.
photo by Unhindered by Talent

The cost of a website redesign is different for everyone. Although some companies may be able to provide a “baseline” price, keep in mind that each additional requirement or component will add cost. Look for a company who will provide you with a detailed proposal and quote up front, instead of trying to sell you a “one size fits all” redesign plan. This way, you’ll have a better idea of what you’ll have to spend right out of the gate, rather than being surprised by the total cost at the end of the process.

The money you spend may not be the only cost of a website redesign, however. There are other costs involved that you should carefully consider before pulling the trigger:

  • The cost of any downtime as you switch CMS or designs
  • Time necessary to train sales staff, customer service representatives, or other employees on how to use the redesigned website
  • Any time you or other employees may need to spend on the process
  • Investments in additional features or functionality that you may decide to do at the same time

Regarding the last point, it’s all too easy to say “while we’re here, let’s do this, too!” This isn’t a bad thing: a website redesign can provide the perfect opportunity to implement long-desired functionality, like a new shipping rate plugin, physical store locator, or updated copywriting. However, you probably didn’t budget for these “little things,” and they can add up fast. Try to do what you can to keep your redesign within its scope, and make plans to implement these extra items at a later date unless they’re absolutely crucial to the operation of your site.

The cost of a website design can be hefty, and it’s difficult to spend money on something that you may not even know will be successful. Having said that, you probably already know whether or not you truly need the redesign. If your site is outdated and losing business because of it, it will be fairly easy to justify the cost.

Try to avoid pulling the trigger on a redesign because of personal feelings. If your CEO says the site is “boring,” or you hate looking at it, but conversions are still through the roof and not a single customer has complained about it... well, why mess with a good thing? In this case, look for ways that you can freshen up the site without altering the customer experience, like updating your logo or even doing a simple change in the site’s color scheme.

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