Marketing Guides

Additional Resources and Links

Now that you’ve made it to the end of our guide, here are a few extra resources that you may find helpful as you start your redesign project. From strategy to questionnaires to design inspiration, these links will give you everything you need to successfully give your site a makeover.

Redesign Strategy and Goals

Never Redesign Your Website Without This Strategy – The Daily Egg’s Chris Goward has an extremely detailed article on establishing a redesign strategy and setting goals that result in results. Highly recommended reading.

How to Develop a Website Redesign Strategy That Guarantees Results – This Hubspot article provides a step-by-step guide to creating a redesign strategy, and also includes a downloadable worksheet.

Strategic Design: 6 Steps for Building Successful Websites – Although this Smashing Magazine post is from 2008, it’s still incredibly relevant today, and introduces the concept of the “strategic redesign” versus simply choosing what looks good.

Website Redesign Checklists & Questionnaires

New Year, New Site – This KISSmetrics checklist will help guide you pick specific design elements to increase conversion rate, social shares, and more.

12-Point Checklist for Website Redesign & Migration – This ClickZ checklist covers both the redesign and server move processes, ensuring that your team is on the same page and has a plan throughout the entire project.

50 Questions to Evaluate the Quality of Your Website – A great way to start any redesign process and kick off ideas about how to improve problems with your existing site!

25 Point Website Usability Checklist – Get back to basics with this simple, clear, and easy to digest usability checklist.

Redesign SEO Tips

8 Necessary SEO Steps During a Website Redesign – Search Engine Land shares this checklist to ensuring that your redesigned site is optimized right out of the gate.

How to Avoid SEO Disaster During a Website Redesign – Although this piece starts off with some scary examples of sites that have lost major ground during a redesign, Glenn Gabe’s article on Search Engine Journal is recommended reading for anyone not sure how to handle SEO prior to kicking off a redesign project.

For Redesigns, Protect SEO with a 301 Redirect Strategy – This PracticalEcommerce article, and its sequel, give you all the information you need to set up 301 redirects and keep your “link juice” intact, no matter how many URLs you’re changing.

Design Inspiration

Awwwards – Not only do the Awwwards recognize great design and creativity, they also offer a gallery of their nominees and winners that may give you great ideas.

CSS Design Awards – More award-winning websites to inspire your redesign.

Webdesign Inspiration – Gallery of responsive websites from all over the world.

siteInspire – A showcase of website design.

Pinterest – Searching for “web design” on Pinterest will give you a ton of boards and individual pins dedicated to showcasing great site designs and other graphic successes. Tip: create your own board where you can repin your favorites and easily share them with your team, designer, or agency.

Thanks for reading our guide! We hope you found it useful as you plan to kick off your website redesign project. Feel free to bookmark this page and revisit it as you make progress on your project.

Want to see some additional website redesigns and case studies? Visit our portfolio to view more of our featured projects and see our work in action.

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