Marketing Guides

Further Resources

Further Resources

We hope you’ve enjoyed reading this beginner’s guide to A/B testing! To wrap things up, here are a few more resources you might find useful:

50 Split Testing Ideas – A list of ideas you can use for your tests, many of which go beyond your website.

WhichTestWon Library – Pursue more than 500 A/B testing case studies by industry, type of page, or element tested. Great for inspiration!

A/B Test Calculator – An advanced calculator to help you determine whether or not your upcoming test will give you significant results. Pick “pre-test analysis” to try this feature. You may have to spend a little time with the tool to learn it, but it’s worth it!

A/B Test Duration Calculator – VWO’s tool to help you determine how long you should run your test.

How to Build a Strong A/B Testing Plan That Gets Results – Make long-term plans by following each step in this detailed guide.

25 Tips to Increase Your Conversion Rate – Another one of our guides, this offers you 25 tips – and potential A/B testing ideas – to boost your website’s conversion rate.

A Beginner’s Guide to A/B Testing Email – Ready to go beyond your website? Check out this guide to learn how to start A/B testing your email marketing, too!

Happy testing!

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