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7 Testimonial Page Examples and Best Practices for 2024

Looking for testimonial page examples? When you’re growing your business, you want to show others what customers think of your brand, mission, or products. Promoting customer testimonials on your site inspires prospects to choose you over your competitors — as long as you go with an effective page design.

7 testimonial page examples that build trust and credibility

Explore these testimonial page examples and the features that make them stand out.

 

1. Warby Parker and direct quotes

Warby Parker Direct Quote Site Testimonials

Changing the world of prescription glasses, Warby Parker is proud of what customers have to say about picking out eyewear online.

Visiting Warby Parker’s customer testimonials page provides dozens of examples of customers mentioning how they would recommend the service to friends and family for the try-at-home convenience and plethora of frames you can try without leaving the house.

 

2. Patagonia social media testimonials

Patagonia Social Media Testimonials

Patagonia is one of the testimonial page design examples that does a phenomenal job including photos of customers using their ski and snowboard apparel on the mountainside. It’s common for Patagonia to post pictures on their Instagram account of real people exploring the world wearing original coats, hats, and gear.

 

3. Slack video testimonials

The file-sharing and communication platform, Slack, provides video testimonials about how their product offers a slew of features to keep teams productive on the clock.

Even other brands use the platform. Spotify relies on Slack to organize its campaign channels using automation tools.

 

4. Hairmax audio testimonials

Some businesses post audio testimonials with permission from customers. An example of an audio testimonial page design can be found on the Hairmax site — a laser hair growth treatment authority.

Listening to audio clips of Hairmax customers gives you the inside scoop on how user-friendly their self-care products are and whether they helped someone regrow or revitalize their hair.

 

5. Apple press testimonials

Apple Newsroom

Apple is known for its cutting-edge smartphones, headphones, watches, and computers, but the brand also does a stellar job of staying in the public eye. Head to Apple’s newsroom page, and you will discover numerous resources explaining how the company stays relevant worldwide.

One week, you might find a story about how Apple’s credit card ranks with J.D. Power, and another, you could see how the company is teaming up with global developers to incorporate notable characters into mobile game updates.

 

6. IBM blogging testimonials

A page of several IBM case studies

Spreading the word about how integral your products or services are for customers can take the form of testimonials across your company’s blog — similar to how tech giant IBM handles its client stories.

You can learn more about how IBM hardware and software is helpful in communication, distribution, financial, industrial, and public sectors by glancing over the brand’s blog testimonial page design.

 

7. Codecademy case study testimonials

CodeAcademy Testimonials

Web development is a growing industry. Codecademy is a platform that gives tech fanatics a way to learn new skills remotely. This site has a solid track record of helping developers find new job opportunities around the world.

Codecademy is proud to display an assortment of customer stories and case studies for viewers to read.

Seeing how individuals navigate the path from a tech intern to a senior software engineer using Codecademy as a resource can easily influence others to enroll in a course.

 

Types of testimonials and how to use them to your advantage

Our testimonial page examples used at least one of these testimonial types. Continue reading for more ideas on how you can collect and showcase customer reviews on your website.

 

1. Direct quote testimonials

Hearing words from legitimate customers shows others that your brand is worth checking out. Any positive statements you can retrieve from your customer base might be the missing piece a reader needs to choose your team for service or goods.

You might collect direct quotes via email forms or by speaking with your customers directly.

 

2. Social media testimonials

Social media testimonials are similar to direct quote testimonials. These testimonials take the form of positive comments on threads, before and after photos, or posts recommending your brand to others in your area. Collecting social media testimonials is straightforward once you link accounts to your site.

 

3. Video testimonials

The phone in your pocket is a useful tool for generating video testimonials. Show future customers the quality of work you perform or give an in-depth look at satisfied customers using your products during demonstrations. You can share customer stories without a professional film crew.

 

4. Audio testimonials

Compiling a group of sound bites communicates who you are to prospects. You can motivate an online audience to explore your offerings using the microphone on your mobile device and free editing software. Upload small files to share the words of past customers.

 

5. Press testimonials

Authoritative outlets have power. Whether your brand is featured on a local news station, a popular website, or on an influencer’s social media account, press review testimonials can persuade viewers to work with your team instead of others.

 

6. Blog testimonials

Your company’s blog is a blank canvas for testimonial examples. Generating creative content about a customer’s experience with your brand is an engaging way to spread the word about how you can solve a reader’s problem. You can share blogs on your social media accounts to increase viewership.

 

7. Case study testimonials

Case study testimonials provide a detailed analysis of a customer’s journey with your business supported by facts and observations about how your team made a difference. These testimonials are ideal for generating leads.

 

FAQs about testimonial page examples

 

What is a testimonial?

A testimonial shows how your product or service provides value to your current customers. It can be written or spoken, and it testifies to positive experiences with your brand.

Why display testimonials on your website?

As seen on our testimonial page examples, testimonials give prospects a reason to trust and choose your company.

With 70% of consumers believing the opinions of others, testimonials help you capture a large pool of future customers.

 

Work with WebFX to design your testimonials page

WebFX is your premier digital marketing and web design team, dedicated to improving your online presence and showing others why you are the clear choice for products and services in your industry.

We have hundreds of client testimonials proving we go the extra mile for you with web design services that help others find your customer success stories without trouble. Give us a call at 888-601-5359 or fill out a contact form for a quote!

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