You’ve Seen the Evidence. Are You Convinced Yet?
Chances are you’ve visited Google in the past 24 hours... maybe even in the last hour... or maybe you found this page using Google. The point is, Google is not a luxury in this day and age, it’s a way of life, and that way of life is continuing to change. As Google works to improve its product, the type of results it displays evolves.
When you’re searching for a local service, how often does Google return Google Map results? The answer: whenever feasible. Google Maps are popping up all over the local search results, and ensuring your business appears high in the Google Local listings is absolutely imperative to your local SEO strategy.
When to Consider Google Maps SEO
When you type in your desired keywords as a search query in Google, does Google Maps dominate the first page? Does your business strictly offer products and services to a very specific and defined location? Is your competition dominating the Google Map listings? If you’ve answered yes to any or all of these questions, a local SEO plan may be just the online marketing strategy you need to outrank your competition.
Consider your target market. There are many industries that would do well to optimize their site for Google Places; namely local companies that are interested primarily in the perception that they are a local company.
Local SEO is critical for the following industries:
- Restaurants/Bakeries/Coffee Shops
- Maintenance Services (i.e. plumbing, HVAC, maid services)
- Auto Mechanics
- Medical/Dental Offices
- Moving Companies
- Construction Services
- Real Estate Companies
- Insurance Companies
This is by no means an exhaustive list. Give us a call today to see how we can help your local company with its SEO efforts!
Some of Our Successes:
Want to speak with an expert? Call us at 888-601-5359
Should I Use Local SEO in Conjunction with Traditional SEO?
Local SEO is certainly becoming more and more of a necessity if you want to establish your online presence in search engines, but not every search is displaying local results by default. The best way to ensure you have a strong search engine presence is to integrate your Internet marketing efforts.
What better way to saturate the search engine results than to have a strong presence in not only the Google Maps, but also the customary results? Plus, ranking high in the normal results AND the local results could just mean more results for you in one search query! In the normal results, Google limits the amount of times one domain can appear, however, if your Google Places listing appears in addition to your actual website, that’s just another position your company holds and one your competition does not.
Additionally, the normal search results tend to pull in Google Places data to provide as much valuable information to the user as possible. That means if you’re ranking in the standard search results, your Google Local information is likely to appear. Thus, when your Google Places listing is optimized, it only reinforces your search engine optimization efforts across the board.
Measure ROI on Your Google Local Listing with Call Tracking
Having a means of measuring the success of your local SEO efforts is invaluable. While increased traffic to your website is certainly a preliminary goal, the end goal is a quality lead, right? Typically, when a user is looking for a local company or service, as soon as they find the company they want in a Google Local listing, they’re on the phone before ever visiting the company’s actual website.
Additional leads from your Google Places listing are inevitable... but how do you track them? WebpageFX offers online call tracking services that can be added to any local SEO plan at a discounted rate. With this supplemental service, WebpageFX will incorporate a local phone number into your Google Places listing that is linked to your actual phone number. This phone number is then tracked so you can see how many leads came in via your Google Local listing, allowing you to better gauge the success of your local SEO campaign.
Just Try to Find More Competitive Local Search Pricing
At WebpageFX, we’re all about getting our clients the best ROI possible. A dedicated SEO expert will work with you to ensure your local presence is optimal and you are getting the best value for your marketing dollar.
Our local SEO packages include exactly what you need to get your Google Places listing on the Google Map at a fraction of the price. We’re proud to publish our local SEO pricing online because we know you won’t find a better value anywhere.
WebpageFX has been named the #1 SEO Agency by Heardable.com and is ready and qualified to help your local business soar to the top of the search engines. Call 717-609-1553 or contact us online to begin establishing a strong local search presence today.