As a lawyer, you already know that your Website is one of the most important lead generating tools available. In fact, in today’s Internet driven world, hardly anything is more effective than a professional Website - billboards, directories, TV ads, and newspapers included. This is because no matter what you sell or offer, more and more people are going online to find it.
In the short-term, old fashioned word of mouth might get you a few clients. But, it won’t get you far when competing in broader markets. Even if you consider your firm’s reach to be local, you are still going to need a great Website since everyone, even small town American, is using the Internet to find businesses. Furthermore, by having a solid Web presence, you can expand your firm and influence into new markets, bringing in more clients.
But, what can you do to ensure good law firm website design?
One of the first things to remember as you are dealing with law firm Web site design is to have a site that is well organized. Law can be overwhelming to many people.
Be sure that when people are viewing your Web site they are not confused. Most people who are looking at your law firm Web site know nothing about law. Therefore, you want to provide them with a well organized Web site.
An organized Website should have clear directions on where to click in order to learn more about your services. People visit law firm Websites for many reasons, so each of the services that you provide should have a visible button on the home page.
The best organizational strategies for a law firm Website include a central page that tells a little bit about your firm, then lists all of the services that you offer. This list should be accessible on the home page with each one linking to another page that explains more about this particular service.
You also want to have links to more information about your law firm and to individual lawyers that a client may wish to contact.
Above all else, make sure that your Website provides an easy way to contact the firm. Many people will contact you for more information, pricing, and advice. Place your firm’s physical address, phone number, and email address on your site. If the potential client cannot reach you, the Web site will never function to grow your business.
A good law firm Web site design must be informative. People want to know you are professional, knowledgeable, and experienced. If you have expertise in different areas or types of the law, be sure that you state this.
People do not want to go with a law firm that does not specialize in their matters. This is especially true in sensitive criminal or family law situations. Therefore, make sure that your Web pages are informative and specific. Be absolutely certain that you do not include marketing jargon or fluff that makes no sense to a potential client. While you may get a phone call, clients will see right through these claims, hindering your opportunity to represent them.
If you are writing your own Web content or copy, be sure that it is well researched and correct. If you are having your text drafted by someone else, look over it to confirm that it corresponds to the mission of your firm. Remember that good information on your law firm Web site design can build trust online.
It is vital that your law firm Website design is easy-to-use. Many people who are looking for lawyers online know little about advanced Internet technologies. In possible legal trouble, they are already frustrated, scared, or even angry. Do not make their frustrations worse. Make sure that your law firm Website design is a piece of the solution, not part of the problem.
If your Website is difficult to use or frustrating, you will turn away a prospective client. In this regard, your Website is often your first point of contact with a new client. Failure on the Web can tell a person that your firm may fail them down the road. Make the most out of the situation and have a Website that is easy-to-use. If your Website is pleasure to explore, clients will assume that your law services are as well, making them more likely to choose your firm.
Another thing to remember is that many people will be finding your Web site using Internet search engines such as Google. As a result, you must make sure that your law firm Web site is search engine optimized (SEO).
For instance, if you specialize in divorce proceedings, you want to be sure that your Web site ranks toward the top of search engine queries using your service and region keywords. Try typing “divorce lawyer New York City” into a search engine. The Web site at the top of the page is using SEO to get there, grabbing more leads and more clients.
SEO starts by coming up with a list of keywords related to your firm, services, and target market. These keywords are then combined together to form a list of key phrases which people are searching for online. SEO is one of the most critical parts of good law firm Web site design and can single-handedly be responsible for driving more traffic to your Web site. Because of this, it is good to consult a professional company offering quality SEO services. For more information on our search engine optimization services for law firms, please visit our Internet marketing section.
On the Internet, professional design is important. Make sure that the Website design and logo for your law firm is engaging and pleasing to look at. Many times, people choose a lawyer that makes them feel comfortable and provides them with sense of security. High end website design is one of the ways that you can do this.
People want to see that they can trust you, and they want to be sure that you are going to deliver. Convey this through your Website. If you cannot, hire a professional designer that can use layout to make your visitors feel comfortable, secure, and trusting of your business. Also, be sure to conform with Website standards. A technically well-execute site can one up your competition.
Lastly, you must make sure that your Web site is easy to update. If you find that you are adding or removing services, it is important that you can update the pages and information on your site right away. An outdated Web site can confuse your visitors and show a level of inattention. This is particularly necessary if your Web site includes a news area.
One way to keep your site consistently up to date is to have a Web design firm install a content management system (CMS). A CMS enables you to make changes to your site after it has been launched. Also, many Web design companies provide quarterly website maintenance programs. When under contract, the company will update your site as soon as you have changes.
If you follow the above instructions, you will be able to have a law firm Website design that complements your business. Ultimately, you want a Website that provides clients with information about you and your services and guides them to choosing your law firm over your competition.
Double check that your law firm Web site design meets all of these criteria before launching. If it doesn’t, do not fret. There are plenty of companies out there ready and willing to help you create a great Web site within your budget.
Call 888.449.3239 or contact us online today to start designing your new legal website.