What Is Off-Page SEO?
Search engine optimization (SEO) famously consists of multiple qualities, and one of the most important is off-page factors. These aspects include SEO essentials to ranking well in search engines, like backlinks, and they’re huge parts of any digital marketing strategy.
However, for people who are new to Internet marketing, “off-page SEO” might not make any sense at all.
Below, you’ll find a couple important facts that can help clarify the importance of off-page SEO while explaining what it actually means.
Defining Off-Page SEO
Off-page SEO is basically any search engine optimization practices that take place away from your website. This includes link building, social media marketing, and more.
For instance, if you have a Facebook page and have used the “About” page to describe your business, as well as provide a link to your website, you engaged in off-page SEO without realizing it! Not only did you add your URL, but you also made it easier for potential customers to find you with an online presence that’s separate from your website.
Why Is Off-Page SEO Valuable?
Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality. This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
For example, say that Company A has a website that includes tons of on-page SEO. Each page is optimized for keywords, and the back-end code includes the appropriate tags, page titles, and more.
Company B also with on-page SEO. However, popular news outlets have linked to its blog, it has active social media accounts, and its CEO has been featured as an expert in the industry by other websites.
When a search engine crawls Company A’s site, it will note the on-page SEO, but also note that the off-page SEO is poor.
Company B, by extension, will earn a higher place in search engine rankings with its multiple backlinks, brand mentions, social media, publicity, and more.
And that’s what makes off-page SEO essential to any webpage.
How to Conduct Off-Page SEO Campaigns
Now that we’ve established how important off-page SEO is to a website’s success, we can delve into the specifics of how to improve off-page SEO.
Links from reputable sites are hugely beneficial to your website. But how do you convince others to link to you? You can try any (or all) of the following to start.
- Join an association. This could be an industry association, or the local Chamber of Commerce. Make sure that your company gets a link on the association’s website.
- Create quality content. Making high-quality blog posts, infographics, videos, and more are all excellent ways to draw clicks and natural links to your site. Basically, if it’s interesting, they will come.
- Reach out. Reaching out to journalists and bloggers as possible sources for their writing, or asking them to host something you’ve created, provides future opportunities for you to earn links to your website.
#2: Writing for publications
Writing for external publications is a great way to show that you’re an authority in your industry while also promoting your own business’s service. This kind of publicity gives you huge potential for attracting customers that otherwise may not have heard of you. Plus, it can give you a portfolio of writing that you can show to other publications to start writing for them, and so on.
#3: Social bookmarking
Social bookmarking is the process of submitting your content to sites like StumbleUpon, Tumblr, Reddit, and others. These sites segment their content to appeal to certain niches, which you can use to appeal to customers in the specific demographics that you want to target.
WebpageFX knows off-page SEO
If you’re too busy with your company to concentrate on all the factors that go into off-page SEO, you should team up with WebpageFX! We’re a full-service Internet marketing firm with an award-winning team that strives for excellence in every project, no matter how big or small. We know exactly what to do to earn you the exceptional results you need to grow your business and add to your bottom line.
Contact us today to build your business!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your SEO challenges.