Internet Marketing

PPC Management Services for Nonprofits

If your not-for-profit organization is looking to reach a wider audience through the use of pay-per-click (PPC) advertising, Google's Ad Grants program is an ideal solution. However, if you're busy running your organization, you may not have time to set up, test, and optimize your PPC ads. You may not have time for Google Grants management, either.

WebpageFX, a leading PPC agency, offers nonprofit PPC management services at an affordable cost for businesses utilizing the Google Ad Grants program. Refer to our pricing chart below to learn more about how we can help you set up, monitor, and maintain your PPC ads so you can keep your focus on doing what you do best—running your business—while your organization reaches the most people online as possible.

Google Ad Grants Management Pricing

Features
Basic Plan
Aggressive Plan
Market Leader (Grantspro)
Features Basic Plan Aggressive Plan Market Leader (Grantspro)
Monthly PPC spend with Google Ad Grants Up to $5,000 $5,001 to $10,000 $10,001 and up
Keywords in campaign Up to 400 Up to 2,000 Up to 10,000
Initial campaign development and strategy
Advanced keyword research
Competitive analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google Analytics integration and goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (ex. geotargeting)
Dedicated account representative
Up to two personal consultations per month
Monitoring of clicks, conversions, and click fraud activity  
Setup and management of rule based bidding  
International PPC campaign management  
Ecommerce PPC ROI reporting  
Landing page design and implementation  
Website conversion analysis reporting  
Website conversion analysis implementation     By Quote
Multivariant testing on landing page     By Quote
Multivariant testing in ecommerce store and checkout/shopping cart process     By Quote
Monthly performance and analysis reporting
One time setup (1st month): $1,000 $1,750 $2,500
Progressive monthly management: $325 14% of monthly budget 12% of monthly budget

Please note: Due to limitations set by Google, WebpageFX cannot make any guarantees for the exact amount of monthly PPC spend within your Ad Grants account. Your account manager will provide their best estimate as to what level of monthly ad spend is possible after an initial analysis of your account.


What is the Google Ad Grants Program?

The Google Ad Grants program provides eligible nonprofit organizations with up to $10,000 each month (or $329 per day) in free PPC advertising through its AdWords program. These PPC ads are intended to attract more visitors and donors to the nonprofit's website. It's important to note that while Google Grants PPC operates similarly to regular ad programs, it is made specifically to help nonprofits extend their reach.

Ads created through the Ad Grants program show at the top and sides of search results on Google. Only nonprofit organizations are eligible for Ad Grants, and there are some restrictions on eligibility, which you'll learn about below.

What is the Google Ad Grantspro Program?

For nonprofit organizations that want to spend a higher amount on advertising, Google offers a Grantspro program with an increased spend cap of $40,000 per month in free PPC ads. Businesses interested in Grantspro must submit an application to be considered.

Google will only offer Grantspro to nonprofit organizations that have twice hit the monthly cap of $10,000 in advertising, have a CTR of 1% or higher, and have a dedicated organization member or agency managing its advertising on a weekly or biweekly basis. Essentially, you need to make sure your Google Grants management is up to par while providing a quality experience for the users who click on your ads.

Which Organizations Are Eligible for Google Ad Grants?

Organizations interested in applying for Google Ad Grants must be an eligible charity or not-for-profit organization. They must meet the following requirements:

  • Have a current 501(c)(3) status with a valid EIN
  • Have an operating website
  • Do not currently use AdSense ads, affiliate advertising, or request non-traditional donations (e.g. property donations)
  • Must not be a government agency, academic institution, childcare center, or medical organization

These are fairly simple requirements for Google Grants PPC. However, there are a few exclusions to the rules above—for example, philanthrophic educational programs (like church-sponsored preschool or early learning programs) are permitted. The best way to determine whether or not your organization is eligible for Ad Grants is to read the eligibility information on Google's website.

If your organization does not meet these criteria, but you are still interested in starting an affordable PPC campaign to attract new donors or leads, you might want to check out our PPC campaign management pricing instead.

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What Does WebpageFX's Ad Grants Management Program Include?

Our PPC management for nonprofit businesses almost exactly mirrors our PPC management for traditional businesses. The biggest difference is that your daily and monthly spend will be limited by Google. (If you would like to supplement your $329 per day and $10,000 per month allowances with your own budget, Google does allow you to do this.)

All of WebpageFX's PPC management plans include a dedicated Internet marketing expert who will be responsible for monitoring, adjusting, and reporting on your PPC advertising. This account representative will be available to answer questions about the performance of your ads, and will continuously review and adjust your targeted keywords to ensure that your not-for-profit organization is reaching the widest audience possible online.

In addition to a dedicated Internet marketer, your Ad Grants plan will also come with monthly reporting and analysis that allows you to see just how many clicks and conversions your ads drove. This knowledge will allow you to make smarter decisions about the words and phrases to target, and how to better spend your monthly advertising budget.

Additional options, like campaign management for global nonprofit organizations that would like to launch international PPC, or the setup of conversion analysis for your PPC ads, can be done on our aggressive and market leader management plans. These plans are quoted based on a monthly percentage of your PPC spend as opposed to a set amount.

Reach a Wider Audience with Google Ad Grants

Google Ad Grants allow you to put Google to work for you, and to grow your nonprofit organization through the use of free PPC advertising. With help from WebpageFX, you can improve your website's visibility and attract new donors while you remain focused on doing what you do best: running your business.

Contact us today to learn more about how we can help you setup, monitor, maintain, and improve your Google Ad Grants account. We look forward to hearing from you!

Call 888.601.5359 or contact us online today to learn more about how WebpageFX and Google Ad Grants can help you reach more donors and website visitors through the use of PPC advertising for nonprofits.

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