Marketing for Lawn Care Businesses
Marketing your lawn care business is an important way to find new clients and expand your company’s reach. But word of mouth can only carry you so far. You want to spread the word to people in your area who are looking for a reliable, efficient company to address their lawn care needs. What is the best approach for doing this?
We believe that a combination of proven online marketing strategies and search engine optimization, also referred to as SEO, is the best way for your lawn care business to reach the customers you want.
On this page, you’ll learn how marketing a lawn care business online can provide higher ROI, better results, and more leads than traditional marketing methods, and also gain valuable tips that will help you launch your own online marketing program for your business.
We’ll start by explaining why you need marketing in the first place, and how the online marketing methods you’ll learn about will give you the results you want.
Why Does Your Lawn Care Business Need Marketing?
Many small businesses rely on word of mouth to gain new customers. But in this digital era, that word of mouth has moved online. People discuss not only their lives on social media, but also what companies they use for the services they need and products they enjoy. They offer recommendations to other people, and they go online to look for companies that can help them meet their unique needs.
To be successful, your lawn care business needs to become part of these online conversations. That’s why marketing is so important: it’s the best way to get in on the conversation. And through online marketing methods like SEO, social media, and email marketing, you can do this effectively, and without investing a fortune.
How Can Marketing Help Your Lawn Care Business?
Online marketing will bring customers to you instead of forcing you to go out and find them. You can generate new leads through search engine optimization and other crucial marketing services. Here are just a few ways these services can benefit you.
Search Engine Optimization (SEO)
When people want to find something on the web, they go to a search engine. They type in the words or phrases that describe they are seeking, whether it’s a product, service, or answer to a question. Search engine optimization, also called SEO, is all about making your company’s website show up near the top of those results.
You can make your website show up closer to the top of these results by optimizing the content on your site. This kind of optimization is done in many ways, and may include tasks like adding relevant keywords to the content on your website, updating your page titles, making your website mobile-friendly, making pages load faster, and so on.
SEO’s best practices change frequently, and that’s because search engines are always updating the way they rank sites. When you are marketing your lawn care business, it’s important to stay up to date with those changes. If you decide to take your SEO into your own hands, you should keep a close eye on the recommended strategies in order to keep your site near the top of the rankings.
By using social media to promote your business, you can increase your reach and bring more potential customers to your website. A lawn care business social marketing plan should include accounts on websites like:
These popular sites will help you reach a wide cross-section of people.
What should you post on social media? Well, you can post updates to hours and policies on Facebook, advertise special deals on Twitter, and upload photos of freshly manicured lawns on Instagram. These are just a few ideas!
Another important way you can use social media is to interact with current customers. When you answer their questions quickly and respectfully, you increase the chances that they will recommend you to their friends. Also, your business’s links could show up in their friends’ newsfeeds, potentially increasing your exposure.
Blogs are a key ingredient to a successful SEO strategy. They offer frequently updated content that is filled with relevant keywords, and both search engines and readers love this! They can also be an important resource for your customers. When you offer lawn care tips, you are marketing your expertise as well as your company, making you appear knowledgeable and reliable.
Your blog should be updated regularly and contain relevant, actionable information for your customers. Here are a few ideas for blog topics:
- How to care for your lawn in the winter
- When to call in professional help for an ailing tree
- Ways to help your garden grow
- The best flowers to plant in the spring, summer or fall
- How to fill in bare patches in your lawn—fast
These posts show you understand your customers’ concerns and are eager to offer them solutions. They also keep you from being overly pushy with your products and services, but are a subtle hint as to the kind of help you offer, if you are needed in the future!
Email is an excellent way to stay in touch with your customers and advertise your services. Encourage visitors to your website to sign up for your email newsletter by offering an incentive, such as a downloadable ebook on gardening tips or 10 percent off their first lawn care visit.
The advantages of sending out an email newsletter include communicating directly with clients and informing them of upcoming events or deadlines. For instance, say it’s gypsy moth season in your area. You can include reminders about your special treatment program in your email newsletter, encouraging people to sign up or offering a discount if they mention the email newsletter.
Much like blogging, however, your emails should not always be about you. Try to avoid being overly pushy or salesy in your messages. Try to send content that adds value and is truly interesting, which increases the likelihood that your subscribers will continue opening your messages and reading what you have to say.
Smart Lawn Care Marketing Tips for Your Business
If this sounds like a lot to keep track of, remember that it is fine to repeat yourself occasionally. Not everyone who follows you on Facebook will also get your email newsletter, or vice-versa. So you are able to repurpose your content and reuse your marketing messages between these platforms at your leisure.
The most important thing is to produce posts and information that will assist your customers and increase the amount of content that your website has. There is a strong correlation between high amounts of worthwhile content and high search engine rankings—but more importantly, your leads are likely to appreciate helpful, informative blog posts and articles that you produce.
Finally, keep in mind that investing in SEO, however complicated, will help future customers find your lawn care business. SEO also builds trust between you and these clients. When you build trust with your clients, you increase the likelihood they will return and recommend your business to their friends.
Start Your Lawn Care Business’s Customized Marketing Plan Today
We hope you have found our tips for marketing a lawn care business helpful. If you need any guidance putting together a plan for your business, help is just one click away! As an experienced Internet marketing firm, WebpageFX is here to make online marketing for your lawn care company a success.
No matter what you need, whether it’s a full website redesign or just some help with your SEO, we can help. Feel free to contact us online or via a phone call today for a completely customized, no-obligation quote for our award-winning services. We can’t wait to hear from you!
Need help growing your lawn care business? WebpageFX is only a call or click away. Call 888.449.3239 or contact us online today to find out how we can help you grow your business through powerful online marketing.