How to Market a Construction Company
When marketing a construction company, there are many things to consider in order to get the most from your Internet marketing campaign. You should ask yourself what kind of work your construction company does, who they work for, and how you can best appeal to every audience.
While your particular methods will depend on the nature of your company, you need to construct a solid strategy for attracting potential customers and clients before your competition. While there are many ways to do so, one of the best ways is to go where those clients are already looking: the Internet.
Online marketing for construction companies can sometimes be difficult, but it is certainly effective when done right.
Online marketing for construction companies
If your Internet marketing strategy is lacking or if you don’t have one at all, these ideas will put you on the right track:
Create a well-designed, informative site
For many potential customers, your site is their first impression of you. Ensure that you appeal to visitors by creating a site that is both informative and visually pleasing.
One of the most important things to consider when creating a website is responsive design. This means creating your site in a way that allows it to adapt and work successfully on all devices. Regardless of whether people look at your site from desktop computers, smartphones, or tablets, they’ll be able to get the information they need and continue the process towards working with you. In addition to simply being convenient, this will also improve your site’s chances of ranking well in Google.
Speaking of Google, you should also consider search engine optimization, or SEO, for your site. Doing things like including relevant keywords in your title and header tags and creating compelling, unique body copy (along with many other components) will increase your visibility online.
Start an email newsletter
Many companies mistakenly think that email newsletters are becoming outdated, but the fact is that they have one of the highest average ROIs of any marketing tactic. Collect emails on your site, build a database of readers, and start regularly sending out a newsletter.
The topics you discuss can be almost anything —letting customers know what your company is working on, sharing ideas for new projects, or showing before and after images of your latest fix. Emails like these can be a good way to stay in touch with people interested in hiring construction companies.
Reference your online materials in your physical locations
Are you working on refacing the front of a building? Make sure that anyone who drives by knows that your construction company is the one who is doing such an incredible job.
You should also be sure to include your website's URL and social media information on any signage to ensure that your customers know that you're active online. This can also help to boost your website traffic!
Start a Facebook business page
If your company isn’t already on Facebook, it’s time to create an account. With 1.79 billion daily active users, odds are that your current and potential customers are already there. And if that’s not enough to convince you, it’s completely free to create.
Creating a business page is an easy way to show off projects, make announcements, and engage with your customers. As an added bonus, you can also choose to take advantage of the platform’s highly-targeted paid advertising options. For more information on what to do with your page (and profiles on other platforms), check out our resource on social media tips for construction companies.
Add calls to action on all of your marketing material
Whether you are working on your site, newsletters, or social accounts, be sure to include calls to action. Simply adding buttons like “contact us!” to your pages or ending your social posts with links to a contact form, improves the chances that visitors will take steps to become a customer.
This will also keep them from clicking around on your site aimlessly, and allow them to easily find the most important information on the page -- your contact information.
Claim your business on review sites
Many potential customers go online to look for company reviews before trusting them with their money, and that includes construction companies. Customers have free reign to post their opinions, which can act as a vote of confidence to your potential customers.
You have little control over these reviews, but you should at least claim your business on popular review sites like Yelp and Google. This is a great way to both monitor what people are saying about your company and respond to reviews. By acknowledging both compliments and complaints, you can show potential customers that you care about customer satisfaction.
Offer your expertise as an interviewee
Reporters and writers for local publications are often looking for experts to talk about all kinds of news-worthy topics. Offer yourself as an expert in your field by sending an email to editors and writers in your area.
This may not seem related to online marketing, but consider how people today get their news. Most videos and articles are posted online, which can be a great way to build links and drive traffic to your site.
Are you ready to start an Internet marketing campaign for your construction company?
At WebpageFX, we know how competitive the construction industry is. That's why we have a whole team of Internet marketers that have the tools and knowledge to create the best Internet marketing campaign for you.
Contact us today for more information and a free quote!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your construction company's SEO challenges.