Data-Driven Influencer Marketing Services

Why should your company consider influencer marketing services?

These eight compelling reasons:

1. Consumers trust influencers

Consumers trust the opinions of their peers and influencers more than advertising.

Studies show that word-of-mouth marketing generates twice as many sales compared to paid advertising. On top of that, 40 percent of people have purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube.

If your company wants to maximize its impact on shoppers, influencer marketing is a viable option. Partnering with an influencer that your audience trusts can help your business earn more sales and revenue, which can make expanding your team, service area, or product line a possibility.

2. Influencer marketing generates sales, leads, and conversions

Every time an influencer talks about your brand, you have the potential to earn new leads, conversions, and sales. That’s because an influencer’s tweet, post, video, or discussion endorses your business. That endorsement can convince shoppers that your products or services meet their specific needs.

Influencer marketing does more than help your company earn new leads. It also helps you earn better quality leads.

In a recent study, researchers discovered that when companies add influencer marketing to their digital strategies, more than 50 percent attracted higher-quality leads. With more valuable leads, your company can increase its conversion rate.

As your influencer marketing campaign generates leads, your team can begin to nurture them. For example, maybe your campaign focused on earning more email subscribers, which allows your company, or digital marketing agency, to leverage email marketing for lead nurturing.

In some instances, a user may not even become a lead. They may become a customer first, as demonstrated by more than 30 percent of consumers, who admit to purchasing a product or service after seeing an influencer promote it.

3. Consumers convert faster

Influencer marketing can also move consumers through your buying funnel faster. Another study discovered that influencer marketing helps companies earn new customers two times faster than organic search. Organic search refers to unpaid results on Google, Bing, Yahoo, and other search engines.

That doesn’t mean your company should abandon digital marketing strategies, like search engine optimization (SEO), that improve your position in organic search. With SEO, you can build on your influencer marketing campaign, as well as take advantage of SEO’s ability to drive more valuable traffic to your site.

4. Influencer marketing offers an impressive ROI

Like a lot of other digital marketing strategies, influencer marketing offers a tremendous ROI. On average, companies earn back $6.50 for every $1 they invest in influencer marketing. From a percent perspective, that’s an average ROI of 650 percent.

If your business invests $3000, for example, you could earn almost $20,000 back. That’s a massive ROI and allows your company to work towards some of its most ambitious goals, like opening a new location, expanding a team, or launching a new service or product.

With the minimal investment and impressive ROI of influencer marketing, it’s worth considering.

5. Influencer marketing boosts brand awareness

Almost 90 percent of marketers cite brand awareness as their most important goal — ahead of sales and lead generation. Why? Brand awareness can have a massive influence on a consumer’s behavior, from their decision to sign-up for your email campaign or their choice to purchase your product.

In short, brand awareness has a direct impact on your sales and lead generation efforts.

With influencer marketing, you position your company in front of your target audience, but with the endorsement of someone they trust. That format allows consumers to build brand awareness naturally, as well as learn about your company in a way they like.

For example, did you know that 70 percent of users prefer learning about a company via articles, rather than ads?

Influencer marketing is a smart way to do that but under the endorsement of a trusted influencer. An influencer with an active following on their social media and blog, for instance, can write a post about using your services or products and then share that post across their social media.

In this scenario, you’re appealing to user preferences, making it easier for them to take action.

6. Influencer marketing increases credibility

When influencers promote your business, they’re vouching for your brand’s reliability, integrity, and overall credibility. This action can have a direct impact on user opinions of your company and services, like if you’re trustworthy and credible. It can also motivate an influencer’s followers to become your newest customers.

Whether you’re partnering with an influencer for one or five sponsored posts, a single mention of your brand can earn you instant credibility with your target audience. That audience could be 15,000 Facebook followers, 100,000 Twitter followers, 25,000 LinkedIn connections, or more, depending on the people you want to reach.

7. Influencer marketing improves SEO signals

While influencer marketing can increase your followers and engagement on social media, it can also help your website rank higher in organic search. With influencer marketing, you can improve your ranking for keywords and phrases related to your business and products.

How, and why?

When you search for something on Google, Bing, Yahoo, or another search engine, there are more than 200 factors that determine your search results, including backlinks. A backlink is when another website, like an influencer’s website, links to your site. This backlink serves as a trust signal.

That’s why search engines use the number and quality of backlinks as a ranking factor for search results. With more backlinks from quality or high-authority websites, your company can increase its ranking in organic search results.

A better ranking coordinates to several benefits, including more website traffic from your target audience. Researchers have found that ranking on the first page, in the first position offers the most significant advantage as 75 percent of users stick to the first page, and 33 percent of all traffic goes to the first search result.

With influencer marketing, you can earn high-authority links to your website.

For an influencer, it’s natural for them to include a link to your site when discussing your products and services. This action not only helps your company build backlinks but also provides users with an intuitive and natural experience.

8. Influencer marketing increases customer retention

Today, it costs 10 times more to retain an existing customer than to earn a new one. A lot of companies struggle with customer retention, though, which is why they often turn their attention towards gaining new clients. With influencer marketing, however, your business can improve its customer retention rate.

In a recent study, researchers discovered that companies investing in influencer marketing increased their customer retention rate by almost 40 percent. That’s a massive amount for any business, from an enterprise to a small-to-midsize company.

With a higher customer retention rate, your business can increase its sales and grow its client base. Depending on your digital marketing strategy, you could even raise the average customer lifetime value (LTV) of your shoppers. Even better, you could prevent your competitors from earning more clients (including your existing ones).