You can use all of the best Analytics web tools available, and while this raw data is certainly insightful and can certainly drive informed web conversion rate optimization decisions, nothing is more effective at increasing your conversion rate than actually testing what works.
Having the ability to track how effectively content gets you conversions is indeed beneficial and should be made use of, but simply tracking won't tell you how to make your content more effective. The only way to truly figure out what content works best on your site is to test various elements and pieces of content.
|Google Website Optimizer tracking setup||✔||✔||✔|
|Integration with Google Analytics||✔||✔||✔|
|Google Website Optimizer goal & KPI tracking setup||✔||✔||✔|
|Initial sales funnel analysis||✔||✔||✔|
|Online project management scheduling||✔||✔||✔|
|Google Website Optimizer performance reporting||✔||✔||✔|
|Creation of A/B testing design elements||✔||✔||✔|
|Setup of A/B Google Website Optimizer testing on website||3 elements||8 elements||20 elements|
|Creation of Multivariate testing design elements||✔||✔||✔|
|Setup of Multivariate Google Website Optimizer testing on main website||3 elements||8 elements||20 elements|
|Copywriting of calls to action / headlines||✔||✔||✔|
|Google Website Optimizer action / headlines testing||3 elements||8 elements||20 elements|
|Heatmap setup on Google Website Optimizer pages||✔||✔||✔|
|Sales / checkout funnel visitor reporting||✔||✔|
|Final research / data / strategy executive summary reporting||✔||✔||✔|
|Call tracking||Additional $200/mo.||Additional $200/mo.||Additional $200/mo.|
|Quarterly Audit & Reporting Services (Optional)||$100/mo.||$200/mo.||$300/mo.|
|Need more information? Call Us: 717-609-1553|
Do you want to:
If you answered yes to any of these questions, then multivariate and split testing is essential for you.
A/B testing, often referred to as split testing, lets you test two different versions of a specific webpage at the same time to help you determine which page outperforms the other. By testing two versions of the same page, you can provide the exact same information in two different ways to ultimately conclude which version of the page actually generates the most conversions.
Multivariate testing gives you the opportunity to test multiple elements on a page simultaneously. You can try any combination of content you want to find out which combination ultimately leads to your ideal results, the sky is the limit. You can test headlines, images, videos, calls-to-action and more, all on one page. By testing all of these different elements, you are then able to deduce which elements perform better than others.
Both forms of testing randomly provide users with one of two versions of your website. At WebpageFX, we strategically change elements just slightly as to provide you with the best possible inference as a result. We have found that by making minor adjustments to each page, we can better analyze the data accrued to accurately determine which elements of each version of the webpage actually perform best. You'll be amazed at how minor modifications to just one page within your website can boost your website's overall conversion rate.
Either form of testing, whether A/B or multivariate, provides key insight into what your website visitors find most helpful. Your visitors want to perform the desired action as much as you want them to; you just need to know how to make it easiest for them. By understanding which elements encourage such desired behavior from your visitors, you are able to solve a problem for your visitors and increase the amount of sales generated from your website.
If you're driving traffic to a page on your site, be it via a PPC campaign or SEO campaign, you need to know whether or not the content on the page is truly engaging and, most importantly, conversion-oriented.
So your entire site was built with that end goal in mind, and to you the call to action is eye-catching and anything but vague, but you also know exactly what your end goal is on each page within your site. So how effective are the pages on your site, truly? It's imperative you take yourself out of the equation. And you could certainly obtain the opinion of everyone you know, but is that really going to provide you with a boost in sales?
Why not ask the people you built it for? Better than that, you're not even asking with the risk of skewed data and opinion your live testing. That's right. Providing users with the elements and discovering how they respond.
With Google Website Optimizer services and multivariate testing, you are able to understand how the various elements and pieces of content on your site affect your visitors, how they interact with certain elements and, most importantly, which elements influence them to fulfill a desired action (read: make a purchase).
Which call to action button works best? What lead form results in more submissions? What text engages users more? All of these questions and more are asked and answered with a multivariate testing campaign. The importance of testing and accruing real data is of the utmost importance. You wouldn't place your entire last year's salary on mere speculation, would you?
Obviously not; and you shouldn't place your entire Internet marketing budget on such volatile data either.
Wouldn't it be great if you could create a basic website, drive traffic there and visitors would make purchases immediately, no hesitations, no questions asked? Too bad this isn't a perfect world, and things don't work that way. We're all well aware of the fact that users are inundated these days with tons of options, which in turn allows users to be picky, extremely picky. That being said, if you don't present your visitors with the information they are seeking in the right manner, they'll find someone who does. How can you know what users are looking for? Testing. By performing multivariate and A/B testing, you are provided the opportunity to identify what your visitors respond to best so you can create the most effective version of your website.
Our team of Internet marketers will determine the versions of your pages (or elements within those pages) that bring you the best ROI. We will test different elements on the pages of your website to determine what drives the results you want, and provide you with our findings. Our talented and knowledgeable team of Internet marketers is more than qualified to consult you on which versions and which elements truly perform the best and encourage conversions.
Gone are the days of guessing what visitors are looking for when they come to your site. Never again will you have to run with a design decision you made only to find out it didn't really work for you in the end.
By performing continual testing on your site, you are keeping the lines of communication between you and your customers continually open. Plus, testing facilitates unbiased feedback from your site visitors that is anything but skewed. It's important to remember that the version of your site that works best in April may do nothing for you in November. If you're not regularly testing your site, you cannot be sure your site is always performing to its fullest potential.
We make use of Google Website Optimizer to test different versions of key pages within your site as to gather user performance data and select the version of your webpage (or different elements of the page) that provides you with the best results possible.
Continual split and multivariate testing will allow you to make decisions based on the invaluable data you are guaranteed to acquire. You will no longer be required to guess what actually works and what doesn't.
It's simply not possible to accurately estimate exactly which version of your site actually converts the most visitors, which is why this form of testing is so important. Get into the mind of your visitor and actually know which version performs best! Google Website Optimizer makes it possible. By testing many different design elements, you can rest assured knowing more and more of your visitors will ultimately fulfill the desired action on your website.
Sick of playing the guessing game? Call 888.449.3239 or contact us online today to start driving data-driven decisions and begin experiencing an increase in online conversions.