Marketing Funnel

Fix Your Marketing Funnel

And learn how to grow your online revenue in 30 seconds!

Your marketing funnel is leaking leads. At each stage of your inbound marketing process, you lose more and more potential customers. Sometimes you can’t help it – things happen. But what would your funnel look like if you could attract more traffic, get more people to fill out contact forms, or convert more leads?

Take this inbound marketing funnel tool for a spin and find out! You may be surprised at how much a small change in contacts or conversion rate can affect your bottom line. Start by answering 7 simple questions about your sales process, and you could be well on your way to growing your business. View sample report.

Fix Your Funnel Preview





Visitors
% Contacts

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% Leads

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% Customers

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$ / Transaction

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Transactions

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Years

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Depending on your industry, "conversion" can mean a few different things, but what it comes down to is the number of site visitors who take a step towards becoming a customer.

If you're a B2B company, conversion may mean filling out a contact form. If you're a B2C company, it could simply be making a purchase. Divide the number of people who take these actions by your total number of site visitors (your answer to question 1).

If you still aren't sure, the average conversion rate for sites is about 2.4%. For specific estimates, you can check out this chart of average conversion rates by industry.

What percentage of the people who contact you are likely to become customers? This can be somewhat subjective, but research shows that on average, only 27% percent of B2B leads are "qualified."

How many of the leads you consider likely to become customers actually become customers? This will depend on your business, but the average for leads from SEO is 14.6%.

If your site has ecommerce functionality, look at the average amount of money each customer spends per purchase. If not, enter the average price each customer pays per transaction. If your business charges on a monthly or yearly basis, enter the cost of one transaction.

How many purchases does each individual customer or client make per year? For example, if you charge on a monthly basis, enter "12."

How long do your customers continue to purchase from you? This will determine the "lifetime value" of each customer.

Awesome! Now that you’ve entered all the data, the hard work is done. Before we go any further, here’s a quick glimpse at what each one of your customers is worth to you:

  • Value per transaction: $100,000

  • Yearly value: $300,000

  • Lifetime value: $900,000

Ready to find out what it would take to get more of these paying customers out of your marketing funnel? Hit the "Fix That Leaky Funnel" button to see everything in a little more detail, and to find out where you should focus your efforts to plug the most leaks.

Conversion Rates

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Visitors / Mo

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Contacts / Mo

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Leads / Mo

Close Rate

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Customers / Mo

Your Revenue

Let’s take a look at your current revenue, what your sales funnel looks like, and some potential improvements.

Currently, with a lifetime customer value of $0, the new customers you bring in this month have an earning potential of $0 over the course of their lifetime!

To see how your earning potential could increase, use the tools on the right side to update your funnel. The additional lifetime earning potential will be displayed below!

Additional Lifetime Revenue


Need more visitors? Higher conversions? Download one of our marketing guides or get a free quote today!

Your Funnel

Conversion Rates

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Visitors / Mo

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Contacts / Mo

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Leads / Mo

Close Rate

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Customers / Mo

Improvements

Adjust the numbers below to see how plugging up the leaks in your funnel can bring in additional revenue!

More Monthly Visitors
% MORE VISITOR CONTACTs
% MORE QUALIFIED LEADS
% MORE PAYING CUSTOMERS
  Visits Contacts Leads Customers
Before 0 0 0 0
After 0 0 0 0
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