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Case Studies

Environmental Website Case Study Envisupply.com - Environmental Products

Client's Project Goals

Environmental Equipment and Supply is a distributor of environmental products like pumps, metering equipment, and field testing supplies to a variety of industries.

In 2002, they came to WebpageFX in search of a way to sell their products online, in order to reach a larger market and grow their business.

We began an ongoing relationship that started with a website redesign containing a large web development component, and has continued to the present day with continued SEO and PPC internet marketing services.

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Design
Development
Marketing
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Design

WebpageFX transformeed envisupply.com from a 12-page static site with little unique content into a 750-page+ dynamic product directory that contains a listing of nearly every product available from Environmental Equipment and Supply.

The products are arranged in a hierarchical architecture that promotes easy search engine indexing.

A featured article section enables WebpageFX to target specific lucrative keyphrases that may not otherwise be present on the site.

Development

WebpageFX configured a dynamic call tracking program that passed data from all phone calls made to the toll-free number on the site to our website metrics program.

A custom Google site search enables visitors to quickly locate the product they are looking for.

An express ordering application sends requests for product delivery to the Environmental Equipment and Supply warehouse directly from the website visitor.

PDF spec sheets for individual products are available throughout the site to help visitors make an informed decision on their purchase.

Marketing

WebpageFX designed and maintains search engine optimization and pay-per-click marketing campaigns on an ongoing basis for Environmental Equipment and Supply.

The search engine optimization campaign aggressively targets both general and specific terms regarding Environmental Equipment and Supply's product line.

Environmental Equipment and Supply enjoys a unified PPC campaign across all three major search engines (Google, Yahoo! and MSN) thanks to WebpageFX's PPC management software.

A newsletter sign-up engine allows customers to receive information about new products, special offers, and company news by email.

Effectiveness

Environmental Equipment and Supply is one of our best success stories.

As a result of the business they did on the internet, the company grew an average of 29% per year over five years.

To handle the increased demand of orders, the workforce grew from 2 to more than 20 employees during that same time period.

The company was also able to stop traditional forms of advertising (like direct mail) and move completely onto the web.

We continue working with Environmental Equipment and Supply on an hourly basis.

Call 888.449.3239 or contact us online to learn more about how we can grow your business.