Corporate Web Site Development
Corporate web site development is an important part of today’s business world. Over the past several years, corporate website development and corporate web site design have become critical parts to the success of all kinds of companies from small businesses to multinational corporations. Regardless of your product, services, or goals, corporations can only foster growth when they’re expanding their customer base — and the Internet is the best medium to use for growth.
That’s why corporate web site design is so important in the business world, especially when it’s combined with the right Internet marketing strategy. Suddenly, your company can engage clients from all over the world for a fraction of the cost of traditional advertising media like television or radio. You’re not just a local business — you’re global.
As a leading corporate web design company, WebpageFX specializes in growing the online presence of companies like yours. Our team includes talented specialists on the cutting edge of corporate website development who are passionate about building business websites from the ground up and tweaking them for optimized results. Best of all, our corporate web development team knows how to keep you ahead of your competition.
But there’s still one big question to answer: Where do you start with corporate web site development?
Use a professional site design
To start, corporate website development demands that your web presence has a professional, up-to-date design that reflects the attitude of your business. A sleek, intuitive layout makes your company appear more inviting and open to customer interaction.
And it’s not as easy as it may seem — corporate web design requires experts working hard to create an engaging, attractive, and intuitive composition. If it doesn’t look good and it’s not user-friendly, your site visitors could turn away before they even read a word about your company.
Create original content
When you start building business websites, it’s important to offer potential customers more than just your product. Typically, this comes in the form of information, whether it’s written down, laid out in graphics, or shown in a video. This kind of information — called "content" — provides valuable details to your site visitors while showing them that you’re an expert in your industry.
Corporate web site design can focus on content in a number of different ways, including blogs, FAQ pages, newsletter signups, product pages, and more. By using the proper keywords — that is, the same terms your audience is using to research your industry online — you build your reputation as a quality, trustworthy company.
Plus, adding unique and valuable content to your site gives it the chance to age over time. Older pages tend to perform better in search engines, especially when customers find them to be useful for general information. Having intuitive, long-lived content on your website can provide a steady stream of traffic for months and even years into the future.
Organize your website
Similar to engineers who are planning a city, you need to plan your website to make it conveniently accessible and easy to navigate. The best way to make an organized website is to create a sitemap, which provides an outline of links to all of your webpages. Not only are sitemaps helpful to site visitors, they also make it easier for search engines like Google to crawl and index your site so they can rank you better for searches that relate to your industry.
You can also make your website easy to navigate by using a breadcrumb. Breadcrumbs are typically at the top of a page and show the user what links they clicked to get to where they are. These listings also act as links that users can click to easily return to previous pages. Like with sitemaps, breadcrumbs also help search engines read and index your website so you can enjoy better rankings in search results.
Last, you can organize your website by linking similar pages together. This allows site visitors to click on pages that contain relevant information to their interests, and it also increases the amount of time they spend on your website in general. The more helpful information you can provide, the more likely a site visitor will be to convert, whether you want them to buy a product, sign up for a newsletter, or make a donation.
Include contact information
Credit: Steve Bowbrick
It may sound like a small detail, but adding contact information to your website can make the difference between another site visitor and an engaged customer. Contact information should include your company name, address, and phone number (NAP) at least. If you have a catch-all email address, you should also include that so people can reach out to you during off hours as well.
On top of making it easy for your customers to talk with you, your contact information is also one of the most important factors in local SEO. Adding it to your contact pages (and any social media accounts you own) can help Google determine when it’s important to show your business to customers searching for services in your area. NAP information is especially important if you require customers to speak with a sales or customer service representative before completing a conversion.
Use content to build relationships with your customers
Many customers prefer doing business with companies that they feel personally connected to. Filling your website with specialized content is a great way of building more personal, casual relationships with potential customers.
You can start by devoting certain content pages to showing your customers what’s “behind the curtain” of your company. Customers will be able to put a real face to your business, and this can do wonders in strengthening brand trust and loyalty.
There are a few different projects you can work on to establish a more personal relationship with your customers:
- Record a video tour of your office
- Create video interviews with the company leadership, or with client-facing employees
- Set up a page detailing the history of your company
- Highlight any community-building work your company may do/has done
Projects like these are fun to make, and show customers that they’re more than just a number going through your sales funnel.
Content like this also sets your business apart from the pack of faceless, nondescript corporations. Over time, your customer base will become increasingly loyal to you.
Update your site often
Adding new pages to your website is a cornerstone of building business websites. Whether you’re blogging or creating pages built around frequent questions or high-traffic keywords, you’re growing your potential audience with every addition you make. Plus, search engines like Google perceive site updates as an indication of freshness — in other words, they see that your site is active online and well-maintained.
In addition, frequently updating your website fits into corporate website development by enticing search engines to index your site more often. The more you update your website, the more a search engine wants to know what you’re adding so they can show your results to users. Your brand-new content may not rank well right off the bat, but over time — and with more views — it can become a staple of your online presence.
Hiring a professional
Corporate web development takes a lot of time and work. But your efforts are better running your business — not working online.
That’s where WebpageFX can help you. Our professional, experienced team knows all the ins and outs of corporate website development. We’re a corporate web design company that can establish, grow, and maintain your online presence to attract thousands of visitors while improving your visibility in search engines. We know how to do everything from creating the bare-bone infrastructure at the start of corporate website development to adding optimized content that will attract site visitors and encourage them to convert.
We deliver premium results to all of our clients because your success is our success. If you’re looking for a partner in corporate web development, give us a call.
Call 888.449.3239 or contact us online today to get started on your corporate website.