Skip to main content ↓
500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Digital Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Explore Website Copywriting Service Plans

icon 1

Website copywriting

$300 / page

  • check
    500 words / page
  • check
    SEO optimization
  • check
    Up to 45 minutes of research
icon 2

Long-Form Copywriting

$900 / page

  • check
    500-1,400 words per page
  • check
    1-3 custom graphics
  • check
    Professional SEO copywriting

SEE FULL DELIVERABLES

Your search for website copywriter services ends here

Learn more about why businesses choose WebFX as their long-term partner:

Like Icon with heart and a thumbs up.

Client retention rate

At 91%, our client retention rate is unparalleled. It also demonstrates why our client recommendation score is 488% higher than the nationwide average. Unlike other copywriting agencies, we become an extension of your team and measure our success by yours.

Computer chart icon with arrow pointing up for improved results.

Experience

With more than 28 years of experience, we’re one of the most experienced full-service digital marketing agencies. Our history emphasizes not only the expertise of our team but also the ability of our company to adapt to new technologies, like voice search, and the latest SEO updates, which keeps your business ahead of the curve.

Blue and teal rocket

We drive real results

When we say we measure our success by yours, we mean it. Since our start, we’ve generated billions of dollars in revenue for our clients. In the past five years alone, our data-driven, personalized digital marketing strategies have produced more than $6 billion in revenue for our clients.

Award Icon

Work with an award-winning team

The work of our team doesn’t go unnoticed by industry professionals. We’ve won more than 50 awards for our innovative strategies, demonstrating that our team doesn’t settle for “good enough.” Instead, we go the extra mile, delivering customized, performance-driven strategies that achieve your goals — and then some with our SEO copywriting services.

Expert icon with three people icons.

Digital marketing specialists

We feature a team of 500+ award-winning digital marketing specialists. As leaders in their field, our team provides your company with competitive strategies and results-driven copy that pushes your business forward and your competition backward. Plus, you get to work one-on-one with a dedicated account manager.

Pie chart icon with a fourth of it darker than the rest of the icon.

15+ exclusive digital marketing tools

As a full-service digital marketing agency, we have the resources to develop proprietary tools and technology for our clients. From MarketingCloudFX to ContentGeniusFX, our team has access to some of the industry’s most advanced marketing software, resulting in data-driven strategies that competitors can’t match.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
pete smiling

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

More about WebFX website copywriter services

Want to learn more about our five different website copywriter services? Get an in-depth look at each below:

Why invest in content marketing?

SEO copywriting services

SEO copywriting services

More than 70% of businesses and 80% of consumers turn to search when researching an upcoming product purchase. With our SEO copywriting services, which focus on producing blogs and articles for your website, you can capture users in the early stages of the buying funnel — and then guide them to conversion.

We maximize the impact of your original articles and blog posts by researching your target audience. Our team learns their pain points and wants, which allows us to develop content that appeals to them, plus supports your digital marketing goals.

Our copywriting team also helps your copy appear in relevant search results by including keywords that coordinate with your content’s topic. For example, an article that discusses how to landscape a front yard may feature the keyword, “front yard landscaping ideas,” in a few paragraphs.

Incorporating relevant keywords into your content helps your website rank for high-value searches related to your business. If you’re a landscaper, for example, a blog post about landscaping front lawns allows you to reach some of your target audience.

Website sales and technical copywriting services

Website sales and technical copywriting services

Whether you’re looking to add content to a new service page or update existing service pages, our sales and technical copywriting services can match your needs. When you select this service, our award-winning digital marketers develop a content and keyword strategy for your service pages.

Our copywriters then write your reader-friendly and search engine-friendly copy. This targeted copy helps boost your website’s rank in search results, which leads to more high-value traffic to your site. For users, this copy is persuasive and convincing, which maximizes your conversions.

Like our SEO copywriting services, we invest the time to learn your business, industry, and target market. It’s all a part of our commitment to developing a personalized strategy, as well as working as an extension of your in-house team.

No matter your industry, target market, or product, this service is an excellent option.

Ecommerce product description copywriting services

Ecommerce product description copywriting services

We know that different businesses in different industries have different needs. That’s why we offer website copywriter services for product descriptions. If you’re an ecommerce store, this service is a tremendous help to your team, as it ensures all your products have compelling, informative, and search-friendly descriptions.

Use our copywriter services to not only create descriptions of your products but also help them rank for high-traffic keywords that can bring more shoppers to your site. For maximum impact, our copywriters invest the time to research your product’s uses, features, and market. That investment creates copy that converts.

Long-form or skyscraper content copywriting

Long-form or skyscraper content copywriting

Shoppers, as well as search engines, love long-form content — also known as skyscraper content. This content draws readers to your site and keeps them there longer. It can also direct them to helpful, related content, like a blog post, article, or even a product page.

What is long-form content, though?

It’s a specialized form of web copywriting that answers a question or provides solutions to a problem. A skyscraper piece of content often includes specific, actionable details that keep users hooked. The best part is that long-form content comes with the best chance of maintaining a high ranking over time.

For the best results, we recommend our outreach or promotion services for long-form content, which helps your content reach its target audience — it can even lead to your skyscraper post becoming a viral hit.

FAQs about website copywriter services

What are website copywriter services?

Website copywriter services provide professional, high-quality content for organizations to publish on the web. This content can range from blog posts to whitepapers. Depending on the copywriting service, the content may include search engine optimization and multimedia, like images or GIFs.

How much do website copywriter services cost?

Prices for website copywriter services depend on multiple factors, including the topic, number of words, and copywriter or copywriting firm. Typically, businesses will pay $25 to $25,000 per page when investing in copywriting services. For the most accurate copywriting pricing, request a quote.

Why invest in website copywriter services?

Copy is one of the most critical components of your website. It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store. For compelling copy that resonates with readers — and ranks at the top of search results — invest in professional website copywriter services.

Do any digital marketing services from WebFX include professional copywriting?

With the digital marketing industry worth almost $120 billion, it’s not surprising that companies adopt multiple Internet marketing strategies. Many businesses invest in not only their website but also their social media and online advertising campaigns.

That’s why we include our SEO writing services — at no additional fee — with several of our digital marketing services. For example, you can collaborate with our award-winning team to produce content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.

Learn more about the four digital marketing services that include SEO copywriting:

1. Voice search

With voice search accounting for almost half of all searches, it’s becoming critical for companies to create and optimize content for voice search. That’s why our voice SEO services provide your business with content specifically for voice search.

Why do you need separate content for voice search?

People search when speaking to their voice assistant, like Google Assistant, Siri, or Cortana, differently. Instead of typing, “front yard landscaping ideas,” they ask, “How do you landscape a front yard?” Voice searches also generate a single search result — a featured snippet.

That means only one website earns exposure, which is why it’s vital to produce content optimized for voice search. With that kind of copy, your company can obtain the featured snippet and take away valuable traffic from your competitor — and our team can help you do it.

How do we do it?

As a part of our unique strategy, we write each word with your target market in mind. We figure out who they are, what they like, and what they want. Then, we develop copy that speaks directly to your target audience. Our team understands, however, that to reach your audience it’s essential to include the right keywords.

That’s why we create reader- and SEO-friendly content.

Creating this kind of content helps your website convert leads, increase phone calls, drive quote requests, and convince your customers to make a purchase. The best part is that, while we work with search engines, we don’t sacrifice the quality of your website’s copy to appeal to Google, Yahoo!, or Bing.

Search engines prefer when website copywriting appeals to readers, as opposed to programmed algorithms. So, when we say we’ll help make your business more visible in search engines, as well as more appealing to your target audience, we mean it — and we won’t lower the bar for quality while we do it.

2. PPC advertising

If you’re investing in our PPC services, it includes copywriting for your advertising campaign. This type of copy features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it’s the meat and potatoes of marketing. Lots of “ROI’s,” “maximizing,” and “ensuring.”

Why?

Well, when you research PPC, you’re probably in a “numbers” mindset. PPC is a budget-centric service: you pay, get traffic, convert it, and get the investment back. The best way to discuss all of that is with straightforward business language.

Our ability to produce PPC copy also demonstrates how our SEO copywriting services can adapt to your preferred brand voice and tone. If you’re looking for cut-and-dry, no-nonsense copy — which works great for some industries — our team can do the copywriting research and production to hit that nail right on the head.

We want to impact your bottom line — it’s how we measure our success.

That’s why our versatile copywriting team can adapt to your preferred tone and brand voice with ease. Whether you’re looking for a laidback voice for your blog or a no-fluff tone for your service pages, we can meet your expectations.

3. Social media copywriting

Our social media management services also include copywriting.

Compared to your website and ad copy, your social media profiles probably have a less formal tone. Just look at our social media pages. They’re more casual and laidback because that coordinates with the Facebook, Twitter, and Instagram mindset — casual, social content.

Social media is more about concepts than numbers and more about crafting an audience than converting a sale, so it has a lower emphasis on maximization and returns. That’s why our copywriting for social media focus more on brief and creative posts that still engage users.

With social media, you can expect a fun, light-hearted, and casual tone — in most cases. We create posts that have the most impact on your target audience by conducting in-depth research on your audience and their social media preferences.

4. Email marketing copywriting

Partner with WebFX on your email marketing campaign and our talented copywriting team can make developing, writing, and sending emails simple. Not only does email marketing boast a tremendous ROI of $44 for every $1 but it also helps your company generate and nurture leads.

For email marketing, our team continues to write copy tailored towards your target market. We also focus on developing content that appeals to your subscribers, as well as their position in your buying funnel. This approach helps us nurture and convert high-value leads for your business, which generates additional revenue for you.

We also feature proprietary email software, EmailMarketingFX, to make managing, sending, and monitoring your email strategy hassle-free. It also allows your company to personalize your emails, which can lead to better open and conversion rates.

Why is website copywriting so important?

Debating about whether your company should invest in website copywriting? Consider these five benefits:

  1. Users rely on search to buy: In most cases, visitors to your site probably come from search — or a website that links to yours. Around 80% of users admit to starting their search for a new product on a search engine, like Google. If your site wants to appear in those relevant searches, you need content optimized for not only search but also readers — and for that, you need top SEO copywriting services.
  2. Search engines love content: While your company can optimize your existing content for search, it’s not enough for Google, Bing, and other search engines. Today, they want to provide users with the best content possible, which means your website could fail to rank on the first page of search results if it doesn’t provide users with helpful, informative content. That’s where our team can help.
  3. Users depend on content: For consumers, online content is everything. It provides answers to their questions, recommendations for their next purchase, and details on their product or service of choice. Without compelling and informative copy, it’s a struggle to convince shoppers that your business is their best option — our experienced copywriters can change that.
  4. Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
  5. Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70% of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.

Powered Up SEO Copywriting Services

Turn your website into a go-to resource for your target audience, as well as industry experts, with our SEO copywriting services. This service package focuses on producing original articles and blog posts for your website. For maximum results, our team optimizes your content not only for readers, but also for search engines.

You can also maximize your website’s performance in search results, as well as its persuasiveness, with our sales-focused or technical SEO copy plans. These plans focus on creating compelling and informative sales and technical copy that matches your brand voice and buyer persona.

FeaturesSpecific Knowledge Subject CopyIndustry Writer & Editor Copy
Words per page~500 words~500 words
Industry Research Time Allocated60 Mins120 Mins
Watson Natural Language Processing (NLP) Optimization
FX Verified Original
AP Stylebook Edited
Keyword Research & Selection
Keyword Mapping for Target Pages
Duplicate Content Analysis
Header Tags Optimized
Titles & Meta Descriptions Provided
Leverages ContentAnalyticsFX: Measure and predict performance of website content.
Leverages ContentGeniusFX: Analyze keyword opportunities with the power of IBM Watson’s AI and Google.
500+ SMEs behind campaign driving results
Page Implementation and Optimization
Internal Linking Information Architecture
Strategic Keyword Incorporation using NLP
Content Refresh
Tonal Match Analysis (Authoritative, Supportive, Conversational)
E.A.T. Analysis
YMYL Content
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
Industry Experienced Technical Writers and Editors
Investment$300 / per page$450 / per page
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED

SEO Ecommerce Copywriting Services

Increase your competitive edge in the online marketplace with our SEO ecommerce copywriting services. This service package focuses on developing search- and reader-friendly product descriptions that convince shoppers to bring your product home.

FeaturesSEO Product Description Copywriting
Optimized ecommerce product descriptions
~150 words per
Up to 15 min research per
FX Verified Original
Strategic keyword use in copy
Basic keyword research included
Leverages ContentGeniusFX
CTA included in website sales copy
500+ SMEs behind campaign driving results
Total$60 / per page
Need more information? Call Us: 888-601-5359GET STARTED

SEO Long-Form Copywriting Services

Reach your target audience, as well as improve your online visibility, with our SEO long-form copywriting services. This service package focuses on researching, creating, and promoting skyscraper content. Skyscraper content is an excellent tool for reaching and converting your target market.

FeaturesLiteBasicPremium10X
Word Count500 to 1,400 words per 1,100 to 2,600 words per 2,100 to 3,600 words per 2,800 to 5,300 words per
FX Verified Original
Keyword Research
SEO Copywriting
Professional Editing
New Webpage Implementation
SEO Optimization for New Webpage
ResearchLimited research includedTopical research included Topical research included Topical research included
Strategic keyword use in articles & co-citation
Leverages ContentGeniusFX
Linking to internal & external content
ReportingBasicBasicDetailedDetailed
Custom GraphicsUp to 3 graphics Up to 5 graphics Up to 10 graphics Up to 15 graphics
Graphics sized for social media
Webpage FormattingWeb page layout formatting Web page layout formatting Up to 2 hours on formatting or custom graphics/charts Up to 4 hours on formatting or custom graphics/charts
PromotionBasic promotion Up to 3 hours spent promoting and outreaching to influencers, plus paid traffic promotion
500+ SMEs behind campaign driving results
Total$900 / page $1,350 / page $1,500 / page $2,700 / page
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTEDGET STARTED

Expert Copy

Our expert copywriting services help you showcase your brand’s industry expertise even more. Your content will be reviewed by a certified or licensed expert in your industry. Plus, all of your copy will include an industry expert review disclaimer, so your audience knows your content is from a trusted source.

DeliverablesSpecific Knowledge Subject CopyIndustry Writer & Editor Copy
Words per pageUp to ~500 wordsUp to ~500 words
Industry Research Time AllocatedUp to 120 MinsUp to 210 Mins
Watson Natural Language Processing (NLP) Optimization
FX Verified Original
AP Stylebook Edited
Keyword Research & Selection
Keyword Mapping for Target Pages
Duplicate Content Analysis
Header Tags Optimized
Titles & Meta Descriptions Provided
ContentAnalyticsFX Logo Measure and predict performance of website content.
ContentGeniusFX Logo Analyze keyword opportunities with the power of IBM Watson’s AI and Google’s NLP Entity Search.
500+ SMEs behind campaign driving results
Page Implementation and Optimization
Internal Linking Information Architecture
Strategic Keyword Incorporation using NLP
Tonal Match Analysis (Authoritative, Supportive, Conversational)
E.A.T. Analysis
YMYL Content
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
SEO and AP-Style Experienced Editor
Content Reviewed by a Certified or Licensed Industry Expert
Industry Expert Review Disclaimer Added to Published Copy
Industries Covered:
– Finance & Banking
– Legal
– Education
– Automotive
– Technology
– Health & Life Sciences
– Real Estate & Home Services
Expert Level Review by a Certified Industry Expert. IE: Nurse, Lawyer, etc.
Dedicated Time for Edits Based on Expert Feedback
Investment$450$600
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED

Brand Voice Copy Services

Are you looking to start producing web copy that represents your brand and strengthens your brand identity? Learn more about our brand voice copy services and pricing below:

DeliverablesIncluded
Words per pageUp to ~500 words
Industry Research Time AllocatedUp to 210 Mins
FX Verified Original
Brand Voice Worksheet Questionnaire
Copy Interview Workshop Call With World Class Brand Voice Editor/FX Project Manager
Brand Voice Guide Creation: Writing, Editing + Design
Copy Projects Written and Edited Per Your Brand Voice Guide
Ideal Customer Profiling, Demographic Characteristics + Buyer Persona Matching
AP Stylebook Edited
Duplicate Content Analysis
Titles & Meta Descriptions Provided
ContentAnalyticsFX: Measure and predict performance of website content
450+ SMEs behind campaign driving results
Page Implementation
Internal Linking Information Architecture
Tonal Match Analysis (Authoritative, Supportive, Conversational)
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
AP-Style and Brand-Voice Experienced Editor
Motivation AI Analysis Included
Investment$750
Need more information? Call Us: 888-601-5359GET STARTED

Got questions about our website copywriting services?

Connect with our experienced strategists! Call us at 888-601-5359 or contact us online to chat.

TO TOP