Unless you’ve been living under a rock, you’re probably already aware that there are a huge number of business benefits to being on Google+. It’s great for your position in Google’s results and to increase word-of-mouth. But have you heard of Google+ Hangouts?

This casually-named video conferencing feature is more than just a web-bound version of Skype. Host a video conference with up to nine other people (or 14 others if you activate “premium features”) or broadcast your conversation to the world. Use multiple cameras to capture your Hangout exactly how you imagined it. Screen share or pass documents back and forth. There’s even an API with which developers have built tools to use Hangouts in new ways.