How the Buyer’s Journey Affects Your Content Marketing

How the Buyer’s Journey Affects Your Content Marketing

Similar to plots of great stories, a consumer goes through certain stages in their buying process. This journey has become more complex over the last few years because of multiple touch points on the purchasing path.

Touch points are the channels that reach the customer and influence his or her decision in the buyer’s journey. These channels include referrals, social media, PPC, email, search, blogs, and other marketing efforts.