Yesterday Luke, Bill and I had lunch with Jeremy, Justin and Carl from Cleveland Brothers.
We were talking about pay-per-click advertising and Luke said that the keywords with the highest cost per click (CPC) would make a good blog post.
So here it is!
I looked into this a little while ago and remember that clicks for personal injury lawyers are pretty expensive, at about $20.00 apiece.
I thought that was about the highest CPC out there.
Boy, was I wrong!
It turns out that every one of the top 25 most expensive keywords belongs to one of 10 industries. I averaged their click costs to give you: