I was cursed at the worst possible time with the scourge of the unusable website.
For anyone who doesn’t know, Jakob Nielsen’s useit.com is waging war on unusable websites.
He’s the expert on web usability. He’s been writing “Alertboxes” on the subject since before the word weblog was invented.
But beware: his stuff is a blessing and a curse. It’s a blessing because your websites will be usable. It’s a curse because you will become INFURIATED at websites that aren’t.
We’ve been doing a lot of conversion optimization lately and getting our clients a ton of new leads from their websites.
Lots of people overlook what happens after the visitor comes to a site and focus instead on driving more traffic to drive more sales.
Why not make better use of the traffic you already have? After all, it’s the GREEN thing to do!
Nobody explains conversion optimization better or in a more entertaining way than the SEO rapper, Poetic Prophet.
Are you making efficient use of your traffic?