It’s official, Yahoo Search is dead and Bing will rule.
Well, the #2 spot in search at least.
Earlier this week Microsoft and Yahoo came to terms on a deal that will join their search forces against Google. The legal details are pretty boring, but here’s what everyone who works on the web needs to know:
Long story short: Bing is Microsoft’s old search engine plus some new features, rebranded and advertised aggressively to try and take search market share from Google.
No, it’s not some new Google-killer startup or a genius’s revolutionary breakthrough in search. It’s just Microsoft putting a new face on old products and distancing themselves from the branding to make it look new.
Before consolidating everything into Bing, Microsoft had two search engines and a bunch of web properties that searched for different things. They’ve now consolidated everything into one interface and renamed it Bing.