When selecting the keyword phrases for your SEO campaign, it is important to use the same terminology that searchers use when typing in search queries.
We compared the trends over the past 4 years of visitors who use the search term “Dauphin County” vs. Harrisburg. Overwhelmingly, visitors use the term “Harrisburg” much more than “Dauphin County”.
Red = Harrisburg
Blue = Dauphin County
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It’s official, Yahoo Search is dead and Bing will rule.
Well, the #2 spot in search at least.
Earlier this week Microsoft and Yahoo came to terms on a deal that will join their search forces against Google. The legal details are pretty boring, but here’s what everyone who works on the web needs to know:
Sometimes the simplest advice is the best advice.
Leona and I spend a lot of time doing some really high-level SEO stuff like server configurations, targeted linkbuilding and universal search optimization.
But its good to get back to the basics every once in awhile!
Believe it or not Google actually has a few resources scattered about their web properties that do a great job of explaining SEO, for beginners and advanced marketers alike.
Here they are:
We’ve been doing a lot of conversion optimization lately and getting our clients a ton of new leads from their websites.
Lots of people overlook what happens after the visitor comes to a site and focus instead on driving more traffic to drive more sales.
Why not make better use of the traffic you already have? After all, it’s the GREEN thing to do!
Nobody explains conversion optimization better or in a more entertaining way than the SEO rapper, Poetic Prophet.
Enjoy!
Are you making efficient use of your traffic?
Are you considering the option of having an ecommerce enabled shopping cart created to sell your products online? If you want to reap the benefits of organic search engine traffic as well, there are few things you need to know.
Shopping carts and e commerce websites are created with the purpose of being user friendly. User friendly does not always mean that it is search engine friendly. Finding the best e commerce software that is both user and search engine friendly will provide your visitors with what they need to make purchases, while giving the search engines what they need to maximize your organic search engine rankings.
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When achieving top search engine rankings in Google are important to you, you will want to ensure that your site does not have problems with duplicate content. Below are some ways to identify duplicate content and how to keep it from diluting your website’s theme.
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