In a time when content is king, you could say that link bait is emperor. Link bait is any piece of content that is specifically designed to get people to share it across social channels and link to it on their own blogs or websites. Common qualities of successful link bait are usefulness, timeliness, visuals, or humor. Well-designed and distributed link bait can dramatically boost your website’s traffic, social presence, and interaction.
Today we’re going to look at ten successful examples of link bait; the first five from the world of internet marketing, and then five that are of interest to a broader audience, proof that link bait can be very successful outside of the marketing realm.
The Beginner’s Guide to SEO
Social Shares: 1564 likes, 2599 tweets, 528 +1s
Linking Domains: 2405
Though being published by SEOmoz gave this example a bit of a leg up on the competition, The Beginner’s Guide to SEO is still a great example of link bait that has been wildly successful. It is the first organic result for many Google searches such as “seo for beginners” and strives to be THE resource for anyone starting out with SEO. Many other guides (including others that I will list) link to it. It is successful not just because it is on the SEOmoz website, but also because it is all-encompassing (breaking different categories into individual chapters), illustrates its points with images and is evergreen – it is frequently updated to represent changes in the industry.
The Noob Guide to Online Marketing
Social Shares: 393 likes, 2665 tweets, 131 +1s
Linking Domains: 287
Okay, one more example from SEOmoz, then we’ll look elsewhere. Originally a guest post for the YouMoz blog, this enormous post is a clear piece of link bait. It features not only one of the largest infographics ever (15 million pixels!), but also a six month internet marketing course and links to further resources. To top it off, everything is presented in simple formatting and lists, with bold graphics and links to further tools. All of these things make it an attractive resource that inspires readers to share the knowledge.
Copyblogger’s Codex of Online Marketing
Social Shares: 56 likes, 687 tweets, 90 +1s
Linking Domains: 110
For this guide, Copyblogger took 52 posts they already had and compiled them into a readily-linkable free course on content marketing that covers all bases. If you want to learn about content marketing, this is where you should go to start. It is successful link bait because it’s a great resource, gives beginners a solid foundation, and is just a ton of information all gathered into one convenient place.
Link Building Strategies: The Complete List
Social Shares: 292 likes, 1412 tweets, 659 +1s
Linking Domains: 228
This post is one of Point Blank SEO’s most popular articles. It is the “complete” list of link building strategies, with dozens of different ideas explained in detail. With such an all-encompassing guide, who would bother trying to compete? Why recreate the wheel? Just link to this, instead. It is successful link bait because it lists a huge number of ideas, is sortable and provides resources for many of the ideas. On top of all that, when it was first posted there was a contest to come up with more ideas, inspiring visiting SEOs to contribute further strategies in the comments.
SEO Guide to Creating Viral Linkbait and Infographics
Social Shares: 129 likes, 967 tweets, 342 +1s
Linking Domains: 205
What link bait list would be complete without a post about link bait? This massive guide features an A to Z list of link bait tactics, several videos, a downloadable PDF workbook, and advice for researching, creating and distributing viral link bait. It’s another one of those “ultimate guide” type resources that continue earning links long after their original publication.
Is Nate Silver a Witch?
Social Shares: 17722 likes, 5614 tweets, 166 +1s
Linking Domains: 116
Microsites are often link bait by definition, completely focused on one subject or call to action. This example asks if Nate Silver is a witch, and answers in huge letters (since the election): PROBABLY. It succeeds for its conciseness, timeliness, and humor.
100 Ways to Conserve Water
Social Shares: 2331 likes, 1211 tweets, 12 +1s
Linking Domains: 596
Water Use It Wisely compiled this list of 112 ways to conserve water. The website is visually appealing with its blue and beige color scheme. The list itself is enormous, but each tip is just one or two lines in length – they are brief, simple to understand, and easy to apply. No wonder it has been shared so widely!
Social Shares: 9871 likes, 955 tweets, 16 +1s
Linking Domains: 176
War Casualties shows two interactive maps of the casualties of the War on Terror: on the right is a map of where the deaths occurred abroad and the left side contains a map of the soldiers’ hometowns. Its stark black and white maps get the message across; as it loads, it drops the points of interest on the map one at a time, giving you a strong impression of the magnitude of the growing death toll. It is good link bait because of its simple nature and interactive features. It is a very accurate visualization of the toll of war on our country, so it is surely widely cited.
“1945–1998” by Isao Hashimoto
Social Shares: 1274 likes, 7627 tweets, 45 +1s
Linking Domains: 330
This video, by the artist Isao Hashimoto and created for CTBTO (the Comprehensive Nuclear Test Ban Treaty Organization), maps out in time-lapse all 2053 nuclear test explosions between 1945 and 1998. Though it is now several years out-of-date, many still link to it because it gives such a global picture of nuclear testing. As link bait it succeeds because the information is useful and difficult to find all in one place, and the video is somewhat hypnotic (showing a month per second, counting up the number of tests per country).
National Public Toilet Map
Social Shares: 912 likes, 243 tweets, 10 +1s
Linking Domains: 733
Though this is a map intended for Australians (I tried to find one for the US, but there is no similar project here that seems to be as complete – hint, hint), it is great link bait because it is useful to anyone with a bladder (read: everyone). It taps into Google Maps’ API in order to create an interactive map that pinpoints the exact location of public restrooms across the country.