17% annual growth rate projected, 2008 - 2011
Archive for the ‘Internet’ Category
Chart of the Week: Online Advertising Spending 2002 - 2011 (Billions)
YouTube visits from the US up 26% from 2007
In a sign that online video is becoming increasingly popular, Hitwise is reporting that US YouTube visits have increased 26% from last year’s numbers.
For many, YouTube has become the preferred destination for everything from movie trailers to how-to videos. Many video podcasts are also uploaded to YouTube, and the vast amount of random, hilarious videos cannot be understated.
Myspace TV holds the second place spot, though lost 44% of its traffic from last year. My theory is that this has a lot to do with Fox shows being streamed from Hulu instead of Myspace.
Google Video is still impressively in third place, even though Google now owns YouTube and has thrown most of its video love behind that. As a result, Google Video’s traffic is down 52%.
Yahoo! Video is clinging to fourth place, trying to ride out all the Yahoo! drama going down in Sunnyvale. From last year, traffic has dropped 31%.
In last place we have Veoh, the company with the smallest market share but the biggest percentage gain in traffic. Since last year, Veoh’s visits have increased 32%. What exactly this means remains to be seen. Will Veoh come on even stronger before this year ends and perhaps steal third or fourth place? Only time will tell.
A Market Set For Explosive Growth :- Projected Growth Rate of Local Video Revenues
Local online video ad revenues will skyrocket in the next few years, increasing from $10.9 million in 2007 to $1.5 billion by the end of 2012 - a compound annual growth rate (CAGR) of 167.8% - according to The Kelsey Group’s US Local Video Forecast (2007-2012).
Are newspaper ads driving web traffic?
Apparently, that answer is yes, according to a survey done by Clark, Martire & Bartolomeo.
The survey found that, of the 1,003 adults polled, 44% saw a product or service advertised in a newspaper and decided to do further research online.
It was also discovered that out of those who do this research, 47% go directly to the product or service web site.
With all the hoopla over new media, the newspaper business has strugged to prove its viability. Do these numbers prove that the newspaper has its place, or do they further cloud its future?
31 Must-Have Tools for Championship Bloggers
Photo thanks to cw3283.
Great blogging is hard.
You have to be pretty knowledgeable about your topic, write really well, and make your blog posts look great too. On top of that, you’ve got to read, comment, and converse daily with your online peers to get into your niche.
Rough life right?
To give you some relief, here’s the stuff that’s made my blogging addiction a little more manageable. Enjoy!
More Search Options (Not Just Google)
- Delicious Search Use the wisdom of the masses.
- Social Media Yahoo Pipe See what people are saying about you.
- Summize Search twitter in real-time.
- Technorati Advanced Search What the blogs are saying.
- Google Blog Search OK, one Google tool. But it’s a good one…
Free Images
- Flickrstorm Turns out I’m not smart enough to search for what I’m looking for on Flickr.
- A Complete Guide to Finding and Using Incredible Flickr Images Use those newfound Flickr photos for good.
- Wikimedia Commons Free Content Underused resource. It’s all FREE.
- stock.xchng Over 300,000 free stock photos.
- EveryStockPhoto Even more free images.
- Photoree The self-proclaimed StumbleUpon for images.
Why Do You Only Have One Website?
Let’s say…
Your business, Quality Firearm Cases, has a problem.
Demand for your product has plummeted and revenues are falling fast.
You’re leaning on an unlikely side product to stay afloat: plastic tubes for telescopes. Turns out gun cases and telescopes are made from the same materials.
You need a way to jumpstart your telescope business. Most of your gun cases are sold through your website, but getting viable leads for telescopes would be virtually impossible at qualityfirearmcases.com.
So what should you do?
My advice: Build a whole new site for your telescope goods.
The internet isn’t like real life. In real life you have one store with one sign, and therefore usually have only one thing to sell.
People tend to think of the internet as an extension of the real world: “I have a physical business, and I need a website that reflects what my business is.”
But online it’s different. You can build a virtual store around every single one of your core competencies.
It doesn’t make sense to try to sell telescope tubes to people looking for firearm cases (or even to have the two groups of customers come to the same site), but both of your products deserve an equal shot at being sold.
If your business handles two completely different services, the best way to give each a chance at thriving is to build sites around each service.
A potential client will be confused with a site that tries to sell him gun cases and telescopes at the same time, but be delighted with one completely devoted to what he’s looking for.