B2B Internet Advertising Spending Jumps Again

Spending on internet advertising by business-to-business advertisers jumped 17% last year to $1.4 billion dollars.

Highlights:

  • B2B advertising spending grew to $14.39 billion last year, up 1.4%
  • The largest B2B advertisers are AT&T, Verizon, Sprint/Nextel, IBM and HP make up the top 5
  • The #1 internet advertiser was Monster Worldwide, who spent $101.6 million

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Data from BtoB Magazine