This entry was posted on Tuesday, October 16th, 2007 at 11:43 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
B2B Internet Advertising Spending Jumps Again
Spending on internet advertising by business-to-business advertisers jumped 17% last year to $1.4 billion dollars.
Highlights:
- B2B advertising spending grew to $14.39 billion last year, up 1.4%
- The largest B2B advertisers are AT&T, Verizon, Sprint/Nextel, IBM and HP make up the top 5
- The #1 internet advertiser was Monster Worldwide, who spent $101.6 million
Data from BtoB Magazine
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