Are newspaper ads driving web traffic?

newspaper ad researchApparently, that answer is yes, according to a survey done by Clark, Martire & Bartolomeo.

The survey found that, of the 1,003 adults polled, 44% saw a product or service advertised in a newspaper and decided to do further research online.

It was also discovered that out of those who do this research, 47% go directly to the product or service web site.

With all the hoopla over new media, the newspaper business has strugged to prove its viability.  Do these numbers prove that the newspaper has its place, or do they further cloud its future?

Tags: new media, newspaper