One thing that boosts online conversion rates is accurate “scent trails.” Your ad should match your page content should match your branding should match your links…etc.
And it starts with your domain name.
When you’re a brand new, unique company (like Google or WebpageFX), there are no pre-associations about what your site should be. No scent trail to follow.
Google.com could just as easily have been a horse farm in Iowa.
But if you have a service or keyword as your domain name, your site better be a great resource for information about that keyword. Like birdfeeders.com.
You had a mental image of what to expect from birdfeeders.com, right? Birds and feeders all over the place. The site communicates, “you’re in the right place.”
Depending on your domain, you don’t have to go all out. Here’s the two best sites that fulfill their domain name scent trail:
Microsoft is at it again, trying to keep up with the times yet make everyone happy. Version 8 of Internet Explorer is set to launch while a lot of the population doesn’t yet know that different web browsers even exist.