4 Reasons Why Ad Blockers Aren’t Problems for Marketing

4 Reasons Why Ad Blockers Aren’t Problems for Marketing

Ad blockers are more popular than ever.

Nearly 200 million users had some kind of ad blocking software installed in June 2015, and that number will probably grow by double digits in 2017.

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For Internet users who are sick of ads, this is great. They don’t have to look at intrusive popups or sit through unskippable commercials before their favorite YouTube videos.

For businesses, this sounds like a problem. If people don’t see your ads, how can you get new customers?

But in reality, the issue of ad blockers is far more complex than that.

Surprisingly, it’s also far less catastrophic.

They key is to stop looking at ad blockers as a challenge and start looking at them as opportunities.

Let’s talk about why.

What Are Interstitial Ads (and Why Does Google Hate Them)?

What Are Interstitial Ads (and Why Does Google Hate Them)?

Starting January 10, 2017, Google will penalize websites that use prestitial and interstitial ads.

That’s big news in the SEO world because lots of websites use interstitials to advertise their products, generate leads, and push sales.

But now it looks like interstitials are going the way of old-school popups. Using too many of them — and maybe using them at all — is just too annoying to users.

If you want to maintain your rankings in 2017, you may have to cut your site’s interstitials.

But what makes something an interstitial? And why does Google hate them so much?

We’ll answer both of those questions now.

20 Business Review Sites to Help Your Small Business

20 Business Review Sites to Help Your Small Business

For small business owners, the word “reviews” is a mixed bag.

On the one hand, all of your happiest customers can talk about why they like working with you.

On the other hand, your unhappy customers (everyone has a few) can talk about why they don’t like you.

And as every business owner knows, a happy customer will tell 10 people about their experience — and an unhappy customer will tell 100.

So how can the average small business use reviews to improve their reputation online? Surprisingly, it has more to do with the review sites you use than any other factor.

These 20 business review sites are the perfect places to start for your company. You can use them to monitor your online reputation, reach more customers online, and keep track of what your customers say about you.

Verizon Buys Yahoo!: In Position to Become Third Largest Ad Network

Verizon Buys Yahoo!: In Position to Become Third Largest Ad Network

It’s official—Verizon announced that it will acquire Yahoo!’s core business for $4.83 billion.

This news comes just one year after Verizon purchased AOL for $4.4 billion, making it the second time Verizon has snatched up the remnants of a once-thriving Internet company.

Now, the telecommunications leader hopes to combine Yahoo! and AOL to form an online powerhouse.

But what exactly does this deal entail, and what does it mean in terms of digital advertising and investments?