It’s official – Verizon completed their acquisition of AOL, to the tune of $4.4 billion. So what does this mean for the direction of these two giant companies?
In the official internal memo that AOL sent out, they state that the move is a step towards “becoming the largest media technology company in the world.” They also wrote that becoming a subsidiary of Verizon will help them “fully open up the mobile frontier” and be in a leading position in mobile and mobile video.
However, it’s also worth noting that with this deal, Verizon also acquires all of AOL’s media properties. The company owns a few major brands, including Huffington Post, TechCrunch, and Engadget. And considering that Huffington Post alone has 81 million monthly worldwide visitors (and has seen 12% YoY growth in unique visitors), that’s a pretty significant acquisition.
This infographic explains everything you need to know about what Verizon gained in terms of media:
If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.
The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can give you an idea of whether or not your online marketing efforts are working – right? Not necessarily.
Website traffic is a simple metric on the surface, but unfortunately, there’s a little more to it than just counting visitors. Today, I’ll clear up a few common misconceptions about measuring and increasing website traffic.
According to Netflix, its users watch over 100 million hours of TV shows and movies per day. When divided up between its 62 million members, that averages out to about 96 minutes each.
If you’re like most users, that means you’ve probably already had a few binge-watching sessions of your favorite shows. So what should you watch next? Use the chart below to find out – complete with how much time each show takes to watch in its entirety.
Maintaining an entire site can be a costly and time-consuming undertaking. So why do things manually if you can use a tool? And why pay for services when you can get them for free? The most likely answer: because you don’t know they exist!
As a business owner or marketer, you probably balance multiple projects in addition to managing your site. It can be a lot of work, but tools make it so much easier to solve problems and be proactive about avoiding them in the first place without sacrificing a lot of your time or budget. The tools I’m sharing with you today are ones that I frequently share with my clients based on their needs.
Here are the 7 questions I am asked most about monitoring, testing, and improving sites, and my 7 favorite tools I almost always recommend to clients to help fix their issues:
Have you ever received an advertisement in the mail and been impressed by eerily relevant it was to your exact interests or situations? You may have chalked it up to coincidence, but that kind of accuracy probably didn’t happen by chance. What’s more likely is that the business purchased your information from a data broker.
If you’re familiar with data brokers, this won’t come as a shock. But if you’re not already aware, data brokering is a multi-billion dollar industry made up of companies who collect consumer data and sell it to other companies, usually for marketing purposes.
So what do they know about you? And how much do they make off of your personal information? Check out our infographic for all of the details.
We’re back with another InterviewFX feature! If you’re new to this series, InterviewFX is our way to bring you advice from entrepreneurs, marketers, and other experts to help you better manage your business and online marketing.
Today we focus on the inbound marketing movement as we talk to Katie Burke, Director of Talent and Culture at Hubspot. Katie offers you valuable insights into the values of a sustainable client relationship, inbound marketing, and the future of podcasts.
Keep reading to see the full interview!