Why No One's Reading Most of Your Content (And How to Fix the Problem)

Why No One’s Reading Most of Your Content (And How to Fix the Problem)

Between 2000 and 2013, the average attention span of a human being dropped from 12 seconds to 8. According to the same study, a typical office worker checks his or her email around 30 times per hour, while KPCB’s 2013 Internet trends report says that the average person checks their phone around 150 times per day.

Considering all these factors, why would it be any surprise that 17% of all pageviews on the Internet last 4 seconds or less? Competition for attention is fierce. The moment you think you have time to read a piece of content, research a topic, or do something as simple as shop online, distractions come up.

6667753991_c958d50c63_zThese distractions are what drive up your website’s bounce rate, reduce the amount of time visitors spend on your website, and keep potential customers or leads from absorbing most — if not all — of the content you worked so hard to produce. Whether it’s the need to get to work on a different task or an interruption that causes a visitor to say “I’ll come back and finish this later,” your blog posts, articles, and other pages are often never read to completion because our attention is so hard to earn in this busy, digital age.

So, most of your content is never getting read, and you may be missing out on leads because of it. How can you combat this problem? Here’s a closer look at how much of your website visitors are actually reading, and a few ways you can fix the attention problem.

Interview: Jon Gordon, Author & Speaker

Interview: Jon Gordon, Author & Speaker

Our InterviewFX series continues! In this exclusive series, we offer you insights and tips from marketers, entrepreneurs, authors, and other notable industry experts. Today, we’re extremely excited to bring you an interview with Jon Gordon, one of our absolute favorite authors here at WebpageFX.

We don’t just read Jon’s books — we live them. His Wall Street Journal Bestseller The Energy Bus has become not only a must-read for our team members, but it’s also inspiration for how we work every day. We even have posters on the wall and flyers on our desks to remind us of Jon’s “10 Rules for the Ride of Your Life.”

WebpageFX Energy Bus Poster

The rules of The Energy Bus offer great advice, including getting rid of “Energy Vampires,” or people who suck the energy out of the room with complaining and negativity. Jon recently had a chance to talk with us about his No Complaining Rule, Energy Vampires, and the importance of getting everyone onto The Energy Bus.

Keep reading to check out what Jon has to say!

Interview: Marci Fox, Ph.D.

Interview: Marci Fox, Ph.D.

Our InterviewFX series continues! Today we’re sitting down with licensed psychologist Marci Fox, Ph.D., co-author of the book “Think Confident, Be Confident.”

Dr Fox’s book is a favorite of many team members of WebpageFX, and has helped us create the positive work environment that we’re famous for. We also recently featured it on our list of the 5 best productivity and positivity books. The book takes psychological look at how people can eliminate self-doubt to make them more productive workers and better people.

Check out what she had to say in this five question interview!

Famous Internet Firsts: Then & Now [Infographic]

Famous Internet Firsts: Then & Now [Infographic]

In 1971, Ray Tomlinson sent the world’s first email, a message passed from one computer to another placed directly beside it. Now, just 43 years later, we send approximately 182.9 billion email messages each and every day.

Email is just one example of the kind of explosive growth experienced by the Internet and its features. Since its development in the late 20th century, the Internet has quickly evolved into a necessity for our daily lives; less than 20 years ago, Internet access was considered a luxury, and it certainly wasn’t fast, either.

In our latest infographic, we explore a series of famous Internet firsts you may not have known about, including the first spam email, the first item purchased online, and some of the first social media updates. We’ll also show you where these famous firsts are today, and how they’ve grown over the years. Some of the statistics may surprise you!

How to Contact Google Support, Sorted by Service

How to Contact Google Support, Sorted by Service

For such a large company, Google is notoriously difficult to contact. Where most companies would list a big phone number and contact form, Google’s “Contact us” page sports a plethora of options, drop-down menus, and links to other pages.

As an Internet marketing company, we work with Google fairly frequently, to the point that we’ve managed to become familiar with their myriad of confusing contact preferences. Rather than keep these secrets to ourselves, we thought it might be nice to share them with you. Hopefully this will make your life a little easier the next time you want to get in touch with a real person at Google!

Interview: Mark Sanborn, Author

Interview: Mark Sanborn, Author

We continue to roll on with our InterviewFX series, talking to business owners, authors, and more. Today we’re talking to Mark Sanborn, speaker and author of The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary, which has sold nearly two million copies to date.

We recently included The Fred Factor in our list of “5 Best Workplace Productivity & Positivity Books” and highly recommend it due to its universal ideas that everyone can put into practice. Mark talks about how you don’t have to have a dream job like a rock star or athlete to make a difference. Anyone, from the garbage man to the person delivering mail, can have a positive impact.

Check out what Mark has to say!