Interview: Liz Jazwiec, Author

Interview: Liz Jazwiec, Author

Our InterviewFX series rolls on! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar.

Today we interview internationally renowned speaker and author Liz Jazwiec. Liz’s books include “Eat That Cookie,” “Hey Cupcake! We Are All Leaders,” and her most recent, “Service Excellence is as Easy as P.I.E. (Perception is Everything).” Check out her advice on finding your internal customer, making client relationships personal, and what NOT to do when you have customers who are a little bit… well, crazy.

Why Faster Websites Make More Money [Infographic]

Why Faster Websites Make More Money [Infographic]

Want to make more money online? Speed up your website.

According to research by Akamai, users expect websites to load in 3 seconds or less. However, the top 500 ecommerce websites in the world have a median load time of approximately 10 seconds, well over the expectation of shoppers. This can cause frustration, abandoned carts, and — as our infographic will show you — a lot of lost revenue.

By improving the speed of your website, you can dramatically improve your conversion rate. In fact, on average, just one second shaved off your load time can boost conversions by 7%! Keep reading to learn why faster websites make more money, and to get some surprising statistics about just how much revenue you might stand to gain by speeding things up.

What Happens to Your Online Presence When You Die? [Infographic]

What Happens to Your Online Presence When You Die? [Infographic]

What happens to your data when you die?

facebook-tombstoneIn its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users might be friend requested, tagged in photos, or wished “happy birthday” before the news of their death becomes known.

This information had us wondering… what exactly happens to your online presence when you die? Beyond Facebook, is your data stuck on the network, or can your family members access it? Can your username be claimed again once your profile is gone? Can anyone view your email or log into your social media profiles?

This infographic has all the answers to these questions and more. Read on to learn about the “digital demise,” and what happens to your online presence when you die.

The Science of Virality [Infographic]

The Science of Virality [Infographic]

What makes things go viral?

Answer that question and you could have millions of views, hits, clicks, and links. All the glitz and glamour with none of the hard work.

Elon University performed a study on the so-called “science of virality” — essentially, what makes things go viral. They analyzed 20 of the most viral videos on the Internet, as identified by Time Magazine. The videos were examined for different characteristics, and how these factors may have contributed to the virality of each video. The findings of this study are presented in our infographic below.

Stop, Thief! 5 Steps to Wipe Out Stolen Website Content

Stop, Thief! 5 Steps to Wipe Out Stolen Website Content

If someone steals something from your house or store, you probably know exactly what to do. You call the police, describe what was taken, file an insurance claim, and try to get on with your life.

But how do you deal with the theft of something online?

Content theft happens every day, and the amount of stolen, lifted, and scraped content on the web is increasing. With content marketing a hotter topic than ever and websites desperate to rank, some unsavory individuals may choose to copy your hard work instead of doing their own.

I’ve had my content stolen in the past, and getting a pat on the back and being told “imitation is the highest form of flattery” just made me even more upset. But what could I do? Call the police and say “hey, some guy stole my blog post” or “this girl on the internet copied my short story”? I felt helpless and unsupported.

You shouldn’t have to feel that way. That’s why I put together this simple five step guide to dealing with stolen website content. Follow along to learn how you can quickly and easily resolve this unfortunately common problem.

Stop the Bleeding: How to Choose a Better Password in the Heartbleed Aftermath [Infographic]

Stop the Bleeding: How to Choose a Better Password in the Heartbleed Aftermath [Infographic]

By now, you’ve probably heard of the Heartbleed Bug. Called the “ultimate web nightmare” by Mashable, this bug is a vulnerability in the widely used OpenSSL library that potentially exposed hundreds of thousands of passwords, usernames, secret keys, and other sensitive information to hackers.

If you have ever used a website that relies on OpenSSL — including Google, Facebook, Pinterest, Dropbox, and many other popular sites and services — your data may be at risk. To protect yourself, you’ll need to change your passwords when those sites have patched the vulnerability.

photo by KoFahu
photo by KoFahu

Many software companies and service providers recommend changing your passwords anywhere between every 30 days and twice per year. With Heartbleed causing chaos online, this may be the right time for you to do a thorough password overhaul to make your data and identity more secure. But how do you pick the right password? What can you do to make it harder for hackers to do their jobs?

We’ve put together this flowchart-style infographic on choosing a more secure password to help you. Use it now to secure your accounts in light of Heartbleed, and bookmark it for future use any time you think you might need to change your passwords again.