Everybody fits into one of four major personality types.
It may seem stereotypical to pigeonhole everybody into one of four boxes, but in the buying process each type has different needs.
Your website text (and sales team) must speak to each personality type individually to be the most effective. Should you go for the competition angle or the exciting angle? It depends on the personality of your customer.
There are a bunch of different names for the four personalities, like:
- Sanguine, Choleric, Melancholic, Phlegmatic
- D, I, S, C
- Assertive, Amiable, Expressive, Analytical
- Competitive, Spontaneous, Humanistic, Methodical
We’ll break them down by those last four (with celebrity examples!) because they’re the most aptly-named.
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