By this point, most marketers are familiar with the benefits of using social media to reach new customers. It’s becoming a staple for companies of all sizes and industries and an effective tool for reaching your overall marketing goals.

Its primary function is not to generate sales, but to grow your brand awareness and build relationships with customers. That being said, you can use social media to increase your sales online – but only if you adapt your approach to the channel.

Each platform presents its own unique challenges, and as a result, requires a different strategy. And much like any other marketing channel, there’s a definite learning curve to generating sales on any of them.

That’s why in this post, I’ll break it down by platform and provide a few specific tips for Facebook, Twitter, Instagram, and Pinterest.

Many people who are just starting out with social media marketing mistakenly believe that their experience with their own personal accounts is all they need to start using various platforms to further their business’s goals. Unfortunately, that’s not the case at all.

Much like any other aspect of your marketing strategy, social media requires planning. Without it, your chances of reaching potential customers in a consistent, interesting way are slim, and it may end up being a waste of your time.

If you want to make the most of your time spent on social media, you need a comprehensive plan. Keep reading to find out why, as well as step-by-step instructions to creating an effective strategy for your business.

So your company decided to get on board with social media marketing, and you’ve started by creating a Facebook page. You’ve filled out your basic information, posted an update or two, and are ready to start engaging with customers.

There’s only one problem: You don’t have any followers.

Without an audience, social media can’t help your company, regardless of how well-written and timed your posts are. And you can’t just expect your customers to find you, either – you need to have a clear plan for reaching potential customers and encouraging them to like your page.

Today, I’ll discuss 5 strategies for attracting (and keeping) an engaged audience that will help you reach your social media marketing goals.

If you use platforms like Facebook, Twitter, and LinkedIn to engage with customers and promote your business, you know that social media marketing is a little more involved than simply uploading a profile picture and posting updates every few weeks. Social media users expect the brands they like to maintain an active social presence, and yours is no exception.

Luckily, managing your social accounts doesn’t need to be a full-time job. And although many companies with active followings on multiple platforms choose to hire agencies to maintain their accounts, it’s entirely possible for you to do so with a few hours each week.

Over the past few years, social media has evolved from a fun way to share cat photos and keep in touch with high school friends to an indispensable part of our daily lives. And if you’re responsible for marketing a business, it’s also become an invaluable tool.

Businesses across virtually every industry, both B2C and B2B, use platforms like Facebook, Twitter, and Instagram to grow their brand awareness and reach new customers. However, for companies with limited time and resources for marketing, social media is often put on the backburner.

Unfortunately, these businesses are often the ones that have the most to gain from a strong social presence. Keep reading to learn five ways social media marketing can help your small business grow.