WebpageFX Blog

Riley, Duncan. “2007 In Numbers: iGoogle Google’s Homegrown Star Performer This Year” TechCrunch. 21 Nov. 2007 http://www.techcrunch.com/2007/12/22/2007-in-numbers-igoogle-googles-homegrown-star-performer-this-year/.

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I had read in an article back a few months back about an interesting website promotion. Essentially the customer would give something away or offer a certain coupon/service that would only be available via their company website, thus pushing traffic to the site through the website promotion effort. As the webmaster of a local fire department, I figured that I might give this website promotion idea a try. 

-The Plan

With the holiday activities of Halloween quickly approaching, I figured that an online photo gallery of kids out for trick or treat with our firehouse dalmation “Sparky” would be a pretty easy way to get some attention.

-Location, Location, Location

Luckily I was able to secure the town square for my photo shoot!

-Activity

Kids would already be out trick or treating, what else do they need? How about a larger than life dalmation and a firetruck? Sounds fun to me&helli;

-Reminder

The kids want the candy, how will they remember to go to the website? My solution was a business card size reminder of our web address and some dear little paw prints from “Sparky”.

-Plan of attack

This was the part that was most important. I have them on my website and they know what they are looking for, how can I get them interested in what I want to target with my web promotion? It was simple, I built the photo gallery pages, and simply added some general information on the different sections of the website that I wanted to promote. 

-Results that count

In the end, I saw a major spike in my site visits over a period of a few days after the event. I also had some up front results by having some of the promotional material available while doing the photo shoot on location. Overall, this web promotion works great and was very successful.

Click here to find out about other website promotion ideas

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After a long awaited 180 days another Google PageRank update is now underway.  For those of us in the Internet Marketing world Google PageRank can be a badge of honor if your websites have a high PageRank and for Internet marketers who own properly websites with advertisers a 1/10 increase or decrease in PageRank can mean the difference in thousands of dollars in advertising revenue a month.

This update was a disappointing one for the team at WebpageFX.  Our website dropped from a PR6 to a PR5 which makes no difference in the number of visitors who come to our website, but we enjoyed having a PR6 for many years.  The downward shift of Google PageRank is part of every update as it becomes increasing harder to have a PR6+ website PageRank.

Here are some other websites how experience a large decrease in PageRank:

For those of you who fall outside of the Internet Marketing community here is a quick definition of Google PageRank:
PageRank is Google’s ranking software that calculates the relevance of a webpage to the search keywords entered. The software analyses both the number of incoming links and the ‘quality’ of the referring webpage to generate a relative measurement between 0 (low-relevance) and 10 (high-relevance). (The ‘quality’ of the referring webpage is an abstract measure of how authoritative it is on the subject matter.)
Definition from: motive.co.nz

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WAYS TO KEEP WEBSITE VISITORS COMING BACK

Question: How Do I Keep My Web Site Visitors Coming Back? Answer: Getting qualified prospects to your web site is one thing. Getting them to keep coming back is a whole different subject. Using Google Analytics you can keep track of new and returning visitors. Sign up with Google Analytics before getting started and insert the JavaScript code from Google to track your web sites traffic. The information I am about to share with you will turn your customers into repeat buyers and turn visitors into conversions.Content Is King

Don’t waste your time updating your web site if it’s really not necessary. If you run a blog, your visitors will expect updates everyday. If you run a web site that reports housing trends than your visitors will expect updates on the housing market very often. If your web site sells tables and chairs, then your content probably won’t need to be updated very often. Secondly, write your own content. Citing references on every article you put on your web site or completely copying an article from another site and citing the source will actually turn visitors away from your ‘expertise’ on what you sell. If you’re selling a particular product, there should be no one the wiser on your product than you. It is your duty to share your knowledge with visitors to help turn a visit into a sale. Focus on the benefits and features of your product or service. Some of the best articles you can write begin with “Top 10 Ways to…” or “New Ways To..” Read the rest of this entry »

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BAIT YOUR LINKS AND CATCH SOME FISHES

Link baiting has become an important discussion with internet marketers in recent years. We all need and actively seek out incoming links to increase not only our site’s traffic but link popularity for search engine results standings amongst our competitors. Asking for links from other webmasters and submitting our sites to directories for higher standings can be a pain for most. Commonly, other webmasters will completely ignore our open arms invitation for a link exchange. One way links are of course the best for optimization purposes, however, what can we do to bait people into linking us?

Social Happenings:
Do you read the newspaper? Of course you do whether it is online or in old fashioned paper format. When social things happen you need to be the first to jump on board and make a stance with a website or innovation whether a domain name, website, or product. Read the rest of this entry »

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