Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.
Niche marketing is especially useful for smaller companies with limited budgets.
In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.
Let’s get started!
With the start of 2017, we’re starting to see some new emerging trends in marketing.
This year, it’s all about embracing tech and eliminating barriers. That tech includes everything from video marketing to virtual reality experimentation. The barriers could be the ones between content and social media; content and email; or just about anything else that includes cross-platform promotion.
So what are the biggest changes coming our way in 2017?
We’ve noticed 10 changes that we think will have a dramatic impact throughout the year. There are more — but these 10 will have the biggest impact.
If you’ve shopped at an online retailer recently and added an item to your shopping cart but then not completed your purchase, you’re likely to have started seeing ads for that retailer all over the web for the next few days. The reason is a marketing technique called remarketing.
What is remarketing?
Remarketing is an advertising technique wherein online advertisers target customers who have completed some portion (but not all) of the buying process, with additional targeted advertising designed to “get them over the hump” and complete a purchase.
For many online retailers, November and December account for more than 20% of total annual revenue. And this year, online holiday spending is expected to surpass $100 billion for the first time.
If you’re looking to adjust your holiday marketing to reach more customers and earn more revenue, you’ve come to the right place. In this post, we’ll take a look at some tips to adapt your marketing strategy for the holidays.
Pour yourself some eggnog and turn up the festive tunes. ‘Tis the season to spruce up your holiday marketing strategy!
If you’re a regular reader of WebpageFX, you’ve probably noticed we’ve put out a lot of content this year.
That’s no accident. Like most digital marketing agencies, we plan our annual goals well in advance so we have time to accomplish (and exceed) them.
Before 2016, we published infographics occasionally. Someone would think of a topic or something would happen in the news, and we’d strike while the iron was hot.
But we had a burning question that we couldn’t answer before this year.
What would happen if we scheduled every infographic we wanted to publish in a year?
So that’s what we did — and we learned a lot.
For context, let’s establish what we wanted from our infographic plan in the first place.
Marketing is changing in 2017. Are you ready?
To make sure you have the information you need to grow your business in the coming year, we’ve compiled 108 stats that define every sector of digital marketing.
Check them out for yourself and stay at the top of your industry!