Creating fresh content on a regular basis is no small feat, but your fans can make your job a lot easier.
User generated content (UGC) campaigns allow you to tap into the power of your fan base to curate authentic content.
In this post, we’ll take a look at why UGC is so valuable, as well as 14 campaigns that might just inspire you to incorporate your customers into your marketing strategy.
In 2006, Brian Halligan and Dharmesh Shah founded HubSpot. They dedicated their company to inbound marketing and flooded their audience with helpful, high-quality information that taught them everything they needed to know to become clients.
On September 17, 2013, video game developer Rockstar Games released Grand Theft Auto V. The game cost $250 million to make and earned $1 billion within three days of its release thanks to a hype-centric combination of traditional marketing, viral marketing, and paid negative press.
Clearly, both HubSpot and Rockstar Games are exceptionally successful in their industries. But they take opposite approaches to marketing their products.
But which one is the “right” way to market? Should your company be helpful like HubSpot or hype-tastic like Rockstar?
We won’t straight-up tell you what you should choose because there’s no “right” answer — it depends on your business and goals.
But we can take an in-depth look at both of these examples so you can choose for yourself.
You’re running around the office in a panic because your webinar starts in an hour and your host is down. Does this sound familiar?
Hosting a webinar can be a stressful experience, but there are several things you can do to set yourself up for success.
In this post, we’ll take a look at 9 tips to ensure that your next webinar goes off without a hitch.
Two of the best metrics for determining how effective your site is at providing the information your visitors want are time on page and bounce rate.
It stands to reason that longer user sessions and fewer bounces mean you’re doing something right with your content.
Unfortunately, it can be very difficult to diagnose the cause of short user sessions and high bounce rates.
Let’s dig into exactly what time on page and bounce rate represent, along with what you can do to improve both metrics for your website.