WebpageFX Women: Why We Work in Tech

WebpageFX Women: Why We Work in Tech

International Women’s Day is a global event that celebrates women’s economic, political, and social achievements.

It also calls for reflection on our progress in working towards gender equality. Since the early 1900s, women around the world have campaigned for the same rights as their male counterparts – particularly in the workplace.

Today, over a century after the first public campaign for change in the United States, there is still much to be done to make our nation’s workforce more diverse and inclusive. This is especially true in the tech industry, where women make up only 30% of the employees and 23% of leadership roles.

At WebpageFX, we pride ourselves on being an anomaly within our industry. Women make up 60% of the WebpageFX team, and hold exactly half of the leadership roles in different departments.

So in honor of International Women’s Day, we asked a few of the talented women we work with every day to share their experiences as part of the WebpageFX team.

5 of Our Favorite Workplace Productivity & Positivity Books

5 of Our Favorite Workplace Productivity & Positivity Books

At WebpageFX, we encourage each other to read and learn as much as possible. We’ve created an extensive library of over 250 books, online classes, courses, and audio programs so our team can continue to learn and grow. Since two of our company values are “we value positivity as the foundation of our WebpageFX family” and “we know how to be productive, hustle, and get things done,” we have quite a few about books about both positivity and productivity.

Alteration aside, positivity and productivity go hand in hand because they feed off of each other and cause each other to grow at the same rate. The more positive you are, the more you get done, and the more you get done, the happier you are. It’s a simple concept, but it requires real effort. That means you can’t just read these books and expect your life to change. You have to take the information and actually apply it.

This is why I’ve put together a list of five of our favorite books that help you be happier and work harder… at the same time.

We're Building a School! Announcing the #FXBuilds Program

We’re Building a School! Announcing the #FXBuilds Program

Monday, June 30th, 2014 marked the launch of an internal project called #FXBuilds. This project, entirely funded by employee successes, will donate $25,000 to Pencils of Promise to build a school for about 90 children in rural Guatemala.

Not only will the donation cover the building of the school, but it will also provide salaries for the teaching staff. It will also provide e-readers, smartphones, literacy kits, general school supplies, desks, and building maintenance for a total of 20 years!

A Behind-the-Scenes Look at Our New Office

A Behind-the-Scenes Look at Our New Office

Earlier this month, the WebpageFX team packed up our office in Carlisle, Pennsylvania to prepare for a really big move.

In late 2007, we moved into the TechCelerator (formerly the Murata Business Center); you can see some photos from the old office space here. We would not be where we are today without the awesome support we received at this incubator, and the support of the Harrisburg Regional Chamber & CREDC and Ben Franklin Technology Partners who run the program. Due to our rapid company growth, we eventually ran out of room in the TechCelerator. So last summer, we made the decision to renovate a historic mansion in nearby Harrisburg to use as the new home for WebpageFX!

Happy Thanksgiving from the WebpageFX Team!

Happy Thanksgiving from the WebpageFX Team!

Today millions of Americans will celebrate Thanksgiving with a nicely browned turkey, mounds of mashed potatoes and finish it off with a slice of pumpkin pie! As you enjoy this wonderful holiday, we think it’s worth taking a few minutes to reflect on what you are truly thankful for in your life.

Here at WebpageFX we did just that! Have a look  at our “I’m thankful wall” and what a few of our employees are thankful for this year!

Our best posts of 2010

It is hard to believe but another year is almost in the books. One of my favorite parts of the year’s end is reading all of the great zeitgeist and ‘Best of’ posts that get published this time of the year. Twitter’s Year in Review and Google’s Zeitgiest were particualrly fascinating to look at.

I figured we’d take a look back on 2010 for WebpageFX too. Here’s a peek at our top posts from a few different metrics:

Most Popular Posts

1. The Cost of Advertising Nationally Broken Down by Medium
We compiled advertising cost data for a bunch of different mediums and compared their costs with the costs of web advertising.We have numbers for both national and local sources. The national advertising cost data is below.And we were right: the web is the most accountable, cheapest, and easiest way to bring in new business.

2. 10 foolproof ways to promote your app in the App Store
The App Store houses over 250,000 apps. Even if users know exactly what they’re searching for, it can be difficult to find a certain app. Nothing is more frustrating than designing something like an awesome RSS reader for the iPhone only to end up buried on the fourth page of the search results for “rss readers.”

3. Brainwashing at Abercrombie: Retail Manipulation Part II
Sensory manipulation at Gap is subtle. But Abercrombie smacks you in the face with it. Here’s how they mess with your senses to get you to buy more clothes.

Most Shared on Facebook

1. 5 Rock Star Business Twitter Accounts
There’s no golden rule when it comes to corporate Twitter accounts. Tons of companies have succeeded using lots of different methods, but there are certainly things you can learn from some of the best Twitter accounts out there. Here’s a look at 5 companies from 5 different industries who have excelled at using Twitter.

2. How To Decrease Your Bounce Rate
Landing page bounce rate is one of the most important metrics to monitor constantly. If yours is too high here are some ways to improve it.

3. WebpageFX Office Photos
The new office has two main sections: a ‘phone room’ for our project managers, SEO specialists and other members of our team who are on the phone frequently and a more open ’stage’ area for the rest of our staff including designers and programmers. We’ve also got plenty of whiteboards, couches and tables for collaboration.

Most Shared on Twitter

1. Are You Interesting or Happy? You Can’t Be Both
People either tend to want to do more or are happy where they are. So which are your customers?

2. BP, and Social Media: The Good, The Bad and The Ugly
With all of the applications and studies surely to come of the Deepwater Horizon oil spill, one of the more fascinating is BP’s reputation management. Here’s a look at some of my thoughts about BP’s post-spill campaign from a social media perspective.

3. The URL is the Next Great Music Format
Even though my music listening preference has held steady for years, it turns out that I’ve also found myself using the MP3 less and less in recent years too. I haven’t calculated the exact percentage, but I’m probably using the URL for at least 75% of my music listening these days.