Comments on: Retail Manipulation: How They Get You to Buy More (Part I) http://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/ Web design, search engine optimization, leadership and small business advice blog. Mon, 06 Feb 2012 18:28:41 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Adminhttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1768 Admin Wed, 04 Aug 2010 04:08:49 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1768 If you think about it the high-end brands like Gucci are going to make a huge profit off of only one sale while a Forever 21 need to sell a lot of product to make the same profit. So it makes sense that a Gucci store would look more sparse. They only need you to buy "something" as opposed to Forever21 needing you to buy many things. If you think about it the high-end brands like Gucci are going to make a huge profit off of only one sale while a Forever 21 need to sell a lot of product to make the same profit. So it makes sense that a Gucci store would look more sparse. They only need you to buy “something” as opposed to Forever21 needing you to buy many things.

]]> By: Xander Beckethttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1670 Xander Becket Fri, 19 Mar 2010 14:10:29 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1670 @Joseph - I think it probably would balance out, to some degree. But sometimes those big brands are so massive that it's fairly easy to get work for a subsidiary, and the value of doing work for that big name is diluted. If you run the main website for a Fortune 500, though, I'd plaster that all over the place. Assuming you didn't sign an NDA, of course :-) @Joseph – I think it probably would balance out, to some degree. But sometimes those big brands are so massive that it’s fairly easy to get work for a subsidiary, and the value of doing work for that big name is diluted. If you run the main website for a Fortune 500, though, I’d plaster that all over the place. Assuming you didn’t sign an NDA, of course :-)

]]> By: Joseph McCulloughhttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1658 Joseph McCullough Tue, 09 Mar 2010 21:02:05 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1658 I wonder if the same applies to web design. Like if I had the choice of displaying a few corporate website in a portfolio vs hundreds of small businesses, would that balance out? Either way, cool article. I always find it entertaining to discover how businesses are trying to get me to give in to their product. Sometimes when their hooks are so creative, even though I see right through them, I give in on principle. I wonder if the same applies to web design. Like if I had the choice of displaying a few corporate website in a portfolio vs hundreds of small businesses, would that balance out? Either way, cool article. I always find it entertaining to discover how businesses are trying to get me to give in to their product. Sometimes when their hooks are so creative, even though I see right through them, I give in on principle.

]]> By: Kariehttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1580 Karie Thu, 14 Jan 2010 22:54:40 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1580 I would like to learn how the Gap brainwashed you. That could come in handy when I need your SEO assistance :P I would like to learn how the Gap brainwashed you. That could come in handy when I need your SEO assistance :P

]]> By: Xander Beckethttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1571 Xander Becket Mon, 11 Jan 2010 14:57:12 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1571 @AlGood point. I googled "retail layout consultant" expecting to see a ton but there were no solid results. Maybe it's so secret that everyone's in-house? @Al

Good point. I googled “retail layout consultant” expecting to see a ton but there were no solid results. Maybe it’s so secret that everyone’s in-house?

]]> By: Al Brocioushttp://www.webpagefx.com/blog/business-advice/retail-manipulation-how-they-get-you-to-buy-more-part-i/comment-page-1/#comment-1560 Al Brocious Fri, 08 Jan 2010 22:34:42 +0000 http://www.webpagefx.com/blog/?p=1481#comment-1560 There is always reality vs perception in retail. When a shopper looks at a store and sees only a few people with upscale look the perception is expensive. When you see a packed store with racks of merchandise your perception is value or low cost. Many big chains actually have specialized Lighting Designers to help create a perception of the store and how the merchandise is displayed. There is always reality vs perception in retail. When a shopper looks at a store and sees only a few people with upscale look the perception is expensive. When you see a packed store with racks of merchandise your perception is value or low cost. Many big chains actually have specialized Lighting Designers to help create a perception of the store and how the merchandise is displayed.

]]>