http://www.webpagefx.com/blog/business-advice/approaching-competition/ Web design, search engine optimization, leadership and small business advice blog. Mon, 06 Feb 2012 18:28:41 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.webpagefx.com/blog/business-advice/approaching-competition/comment-page-1/#comment-1661 Joseph McCullough Tue, 09 Mar 2010 21:22:03 +0000 http://www.webpagefx.com/blog/?p=1434#comment-1661 Generally, I don't respond well to negative advertisement. I am a bit more tolerant of general negative advertisement (we're better than everyone) than specific negative advertisements (we're better than AT&T). With negative advertisements, you have to make one big leap of faith: You have to accept the already want your type of product or service. Comparing yourself with your competition does nothing for people who aren't even convinced they want the thing you offer. Promoting yourself and showing what value you can add to the customer, however, can convince someone who had no intention of getting a product to reconsider. But then you may run into another problem: You might just convince someone to buy someone else's product! Generally, I don’t respond well to negative advertisement. I am a bit more tolerant of general negative advertisement (we’re better than everyone) than specific negative advertisements (we’re better than AT&T). With negative advertisements, you have to make one big leap of faith: You have to accept the already want your type of product or service. Comparing yourself with your competition does nothing for people who aren’t even convinced they want the thing you offer. Promoting yourself and showing what value you can add to the customer, however, can convince someone who had no intention of getting a product to reconsider. But then you may run into another problem: You might just convince someone to buy someone else’s product!

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