Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Account-Based Marketing Services
WebFX offers industry-leading account-based marketing (ABM) services that help your business secure high-value accounts in your market. With our advanced artificial intelligence and machine learning technology, we offer competitive and customized strategies that can change your business for the better, allowing you to expand your company, hire new team members, and more.
What do your ABM marketing services include?
When you partner with WebFX for account-based marketing, you receive the complete package. With our account-based marketing services, we take care of everything. From researching your target account to developing your strategy, we provide a turn-key solution to securing your next client.
Get an in-depth look at our service deliverables:
- Account profiling
- Target account analysis
- Competitor evaluation
- Strategy development
- Campaign optimization
- Routine reporting
Account profiling
Account profiling
Every business is different when it comes to why they invest in working with an account-based marketing company. For example, you may want to target a specific account, like a current client. Or, you’re looking to use account-based marketing to improve your company’s acquisition strategy and client value.
No matter why you’re investing, our account-based marketing services include account profiling. With account profiling, your dedicated account manager takes an in-depth look at your business. Using our research, we can create an ideal customer profile (ICP) for your company.
With an ICP, we look at several factors, including:
- Employee count
- Customer base size
- Annual revenue
- Industry
- Technology
- Geography
- Budget
Once you have an ICP, we can streamline the process of evaluating and valuing potential accounts. This expedited process makes choosing targeted accounts easy. You know the potential value of the account, as well as its similarities with your ICP, which helps you decide about pursuing it with ABM marketing.
Target account analysis
Target account analysis
Following your ICP, as well as approval for a target account, your dedicated account manager begins the process of analyzing that account. This step is critical because it provides the foundation to your account-based marketing strategy.
As a part of their research, your dedicated account manager investigates the following features:
- Number of key decision-makers
- Company size
- Company requirements for services or products
- Company budget
This research provides your dedicated account manager with several helpful pieces of data. For example, they can determine how many decision-makers you need to convert, as well as the location of those decision-makers in the buying funnel.
All this information plays a direct role in your strategy.
Competitor evaluation
Competitor evaluation
Before your dedicated account manager creates your account-based marketing plan, they look at your competitors. With this step, your account manager can determine which businesses are also competing for your account. They can also see what strategies your competitors use in their campaigns.
With our competitor analyses, we like to look at the following factors:
- Budget
- Strategy
- Management (outsourced or in-house)
Understanding the budgets, plans, and management approach of your competition can help your account manager and business develop a competitive and effective campaign for reaching and converting a target account.
Even better, a competitor evaluation reveals the strengths and weaknesses of your competitor. With our award-winning team, you can target those weaknesses and incorporate those strengths into your strategy.
Strategy development
Strategy development
Next, your dedicated account manager starts outlining your account-based marketing campaign. With their research, they can develop a strategy that captures not only your brand but also the attention of key decision-makers at your target account.
During this stage, your dedicated account manager references their research, as well as discussions with your team. They review your brand standards, product or services features, and preferences to build a strategy that adheres to your guidelines and goals.
When creating your strategy, your dedicated account manager aims to answer five questions:
- What questions do we need to answer for company decision-makers?
- Which channels, like search or social, can help us reach company decision-makers?
- What short- and long-term goals do we want to accomplish?
- How much should we spend on each channel?
- How can we target decision-makers in different stages of the buying funnel?
While this process can take time, you can trust your account manager to provide a fast turnaround. As an extension of your team, they understand how valuable this account is to your business. They prepare your strategy and help your company launch it without delay.
Campaign optimization
Campaign optimization
Once your dedicated account manager launches your campaign, they start the process of optimizing it. With optimization, your dedicated account manager looks for areas of improvement. These areas can have a direct impact on your strategy, as well as your bottom line.
As an example, if your account-based marketing strategy includes a social media advertising campaign, your account manager may have a few suggestions after the first month. For instance, they may recommend revising ad copy, updating ad images, or refining ad targeting to get better results.
While some businesses look at optimization as a sign of failure, it’s not. With optimization, you can improve your strategy, as well as leverage additional data. In the above example, for instance, you gain a better understanding of your audience when it comes to targeting.
If you don’t optimize your campaign, you’re giving away accounts to competitors that do.
Routine reporting
Routine reporting
With all our services, from account-based marketing to voice search optimization, we provide your team with regular monthly reporting. Depending on your business, preference, and service package, you may receive reports on a weekly, rather than monthly, basis.
While you can access a significant amount of campaign data via MarketingCloudFX, our client-exclusive marketing software suite, your routine account-based marketing consulting check-in with your dedicated account manager provides additional insight into your campaign.
For example, your manager may discuss which aspects of your campaign work well. They may also highlight areas of improvement, providing action-based (and data-backed) recommendations for increasing the performance and results of these areas.
When you chat with your dedicated account manager, it’s also an opportunity to ask questions. If you’re unsure about a specific strategy, term, or tool, feel free to ask your account manager about it. You can also message your dedicated account manager with questions too.
As your partner, it’s essential for us to provide all the information you need. Whether you have a simple or complex question, we’re always ready to share our knowledge and offer advice. That’s why more than 90 percent of our clients stay with us.
Data-Driven Digital Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Looking for plans and pricing? Get a preview of our ABM services plans
Learn more about how our award-winning team creates a plan custom to your business and its goals. Or, collaborate with us one-on-one by contacting us online today to start creating your ABM services plan!
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Your search for ABM marketing services ends here
When your company partners with WebFX, you:
Experience
With more than 28 years of experience, we’re one of the most experienced account-based marketing agencies in the industry. Our decades of history demonstrate the ability of our company and our team to adapt to changes in the digital marketing sector, as well as succeed in an evolving marketplace. Plus, we can partner you with a dedicated account manager familiar with your sector.
Technology
At WebFX, we provide your business access to a premier marketing software suite, MarketingCloudFX. With the features of MarketingCloudFX, plus the power of IBM Watson, your company can compete and secure those valuable accounts. The best part is your business can take a hands-off approach to our tech suite. You can trust your account manager, for example, to leverage the benefits of MarketingCloudFX, MyEmailFX, and IBM Watson for you.
Talent
Choose WebFX as your partner, and you gain immediate access to more than 500 talented digital marketing specialists. While you will have a dedicated account manager, you will also benefit from the expertise of our expansive team. With our team, your business can count on WebFX to take care of every aspect of your campaign.
Results
While many account-based marketing companies shy away from sharing their numbers, we’re happy to publish them. With our custom, data-backed strategies, we’ve helped our clients grow their businesses. From expanding into new areas to launching new services to hiring new team members, we’ve provided our clients with real, tangible growth.
Client satisfaction
Your dedicated account manager, as well as our award-winning strategists, take an active interest in not only your business, goals, and products but also your team. We learn your preferences, for example, when it comes to communications, campaign updates, reports, and more. The commitment of our team to your business is why we have an unparalleled client recommendation score. It’s 488% higher than the industry average.
Transparency
Transparency is a core part of WebFX. That’s why we publish our service prices online, as well as make your campaign reports accessible 24/7. With WebFX, you know what you’re getting. With MarketingCloudFX, it’s also a seamless process to share your campaign performance.
Services
As a full-service online marketing agency, WebFX offers all the necessary digital marketing services to launch your account-based marketing strategies. It’s a seamless experience that demands less of your time. This setup also maximizes the performance of your campaign, eliminating setbacks caused by miscommunication or zero collaboration. Plus, you can pull all your campaign data from one place, which makes presenting to company decision-makers easy.
Customization
When you partner with WebFX, you can expect a strategy tailored to your business. Your dedicated account manager spends time learning about your company, industry, goods, and target audience to build an effective campaign that moves towards achieving your goals.
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s account-based marketing services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Our ABM technology partners
For your account-based marketing strategy to succeed, you need some of the industry’s best technology. That’s why WebFX not only uses one of the most advanced artificial intelligence and machine learning applications available but also developed a proprietary (and exclusive) marketing suite for clients.
Partner with WebFX and your business can leverage the following technologies:
MarketingCloudFX
MarketingCloudFX
MarketingCloudFX, developed by WebFX, provides your company access to one of the best marketing software suites in the industry. This program package comes with more than 10 different tools. We’ve created each to meet a specific need, as well as resolve common challenges with marketing.
Below, you can view a complete list of the tools available in MarketingCloudFX:
- CallTrackerFX, for tracking calls, viewing call transcriptions, and more.
- CompanyTrackerFX, for monitoring the actions of potential client businesses visiting your site.
- CompetitorSpyFX, for assessing the performance and strategy of your top competitors.
- ContentAnalyticsFX, for analyzing the value of current and future website content.
- CPLdashboardFX, for calculating your lead generation costs with unparalleled accuracy.
- LeadManagerFX, for managing high-value leads and tracking their journey to purchase.
- LeadNurtureFX, for automating lead nurturing processes with precision and personalization.
- PersonalizeFX, for creating personalized experiences for high-value audience members.
- PredictionGeniusFX, for predicting the performance of content in search results.
- ReviewBoostFX, for compiling and assessing online company reviews.
- VisitorRecorderFX, for evaluating how users interact with your website.
From sharing transparent reports with company decision-makers to tracking competitor moves, MarketingCloudFX offers everything you want from a marketing software.
IBM Watson
IBM Watson
Developed by IBM, IBM Watson is one of the most advanced artificial intelligence and machine learning software applications available. That’s why IBM Watson powers MarketingCloudFX. With the power of IBM Watson, our team can evaluate and assess a massive amount of data in a short amount of time.
We amplify the uses and benefits of IBM Watson, however. With more than 20 years of history, we have access to a significant amount of proprietary data from across industries. By analyzing this data, we can provide accurate recommendations for your strategy.
For many account-based marketing agencies, this feature is hard to match. Many don’t have access to the industry-specific data we do. These companies have to make assumptions when it comes to your campaign, which can jeopardize your results.
In comparison, we back all our decisions with industry-specific data, providing you with a high-performing strategy. With IBM Watson, you make ABM marketing smarter.
EmailMarketingFX
EmailMarketingFX
As a WebFX client, you also gain access to our exclusive email marketing software: EmailMarketingFX. With this application, your dedicated account manager can not only create, design, and send your email campaign but also measure its performance.
For your business, it’s a turn-key solution to email marketing.
Developing EmailMarketingFX allows us to provide consistent pricing for our services too. Unlike many other agencies, which must raise their prices in coordination with software providers, we have complete control over our rates.
FAQs about ABM services
What is account-based marketing?
ABM is a marketing strategy in which you target a set of highly qualified, high-value accounts with campaigns personalized to each account’s needs and preferences. This approach makes your marketing and sales processes more efficient, and the tailored customer experiences increase satisfaction and loyalty.
What are the benefits of ABM services?
Why should you consider ABM services? Here are some of the top benefits of account-based marketing:
1. Increased efficiency
With ABM, you focus on only the accounts with the most potential value, cutting out other less-qualified prospects. Because you’re targeting only the highest-value accounts, you can achieve more with less. The result is fewer wasted resources and a simplified marketing and sales process.
2. Reduced risk
Devoting your resources to only the most qualified leads also reduces your risk. Since you know these accounts are highly qualified, there’s a higher chance you’ll get a sale. Because the accounts are high value, the reward is also higher.
3. Marketing and sales alignment
ABM requires your marketing and sales team to work together to provide a personalized experience for each account. This alignment creates a more consistent experience for the buyer and makes your processes even more efficient.
4. Easier campaign monitoring and results analysis
Tracking your campaigns and analyzing your results is easier with ABM since you have fewer accounts and a clearly defined plan for each account. This simplicity makes it easier to analyze your campaign’s effectiveness.
5. Increased sales and customer satisfaction
Along with the fact that the leads you’re targeting are highly qualified, the personalization that ABM provides can increase sales and customer satisfaction. According to a survey by ITSMA and the ABM Leadership Alliance, 87% of B2B marketers say that ABM improves return on investment (ROI), and 74% say it has improved their relationships.
Make account acquisition easy with WebFX
With more than $6 billion generated in revenue for clients in the last five years, WebFX is a leading account-based marketing agency. Our experience, technology, and dedication makes us the preferred and trusted choice for businesses worldwide.
Learn more about our ABM marketing services by contacting us online or calling us at 888-601-5359!
Whether your business is in New York or California, we can help with your account based marketing!
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