| It is a paradox that the
most important part of a Web site often receives
the least attention.
Consider the purpose of a Web site. It must:
- Load fast and hit the eyeballs.This is the job of the Web designer.
- So now you have the attention of a visitor,
what is your next step?
Speak!
Be credible, be concise, and get straight
to the point, without offending your visitor by
any mannerism, or losing him by meandering.You
only have a few seconds to get him interested.
Then deliver your sales pitch.
He could buy straight away, or is maybe
interested enough to return.
Or he could be disinterested enough to
stay away.
Your copy is your salesman, talking to
your customer as soon as he comes in through the
door, chatting him up, showing him what he wants,
and ultimately taking his order.
There are good salesmen and not-so-good ones.The
same goes for copy. To view an example of a
webpage written by Webpagefx that's optimized
for search engines please visit our case study
for search
engine optimization Philadelphia.
Customers often write their own copy for their
sites ;after all it is they who know their business
best.We always advocate getting professional help,
however.
Not just for the individual pages, but the
navigation structure of the site.A visitor could
get lost in a maze of interconnected pages, or
he may not be able to find the "Buy" button
to click when he is ready to do so.
At Webpagefx we are ready to write copy for the
customer.
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