Why is Website Copywriting So Important?
As Google's algorithm continues to evolve, ranking highly in the search results is moving beyond links and on-page SEO optimization. That's where copywriting — especially long form content — comes into play. With SEO web copywriting creating page after page for your website, your business can start to rank in some of the most valuable searches related to your industry.
If you have the best answers to people's questions, Google will reward your pages with top positions. Our SEO team will research the questions that web searches want answered, and our copywriting and design teams will build the best page on the Internet to fulfil these searches. This combination of website copywriting makes sure that your busienss not only presents useful information, but it looks professional, sleek, and modern as well.
In the case of our website, you are a businessperson looking to find some Internet help from an experienced and professional company. We wrote this whole site for you, and we want you to stick around! Our website copywriters worked to make every word on this page appeal to you. This is exactly the kind of thing that our website content writing services can do for your brand or business!
About Our Different Website Content Writing Services
Whether you realize it or not, different website copywriting is needed for different approaches and marketing methods. Each website copywriter on our team knows this, and they know how to fine-tune their approaches to different industries and businesses to achieve the best results. Read on to learn a little bit more about our copywriting for each channel.
Our pay-per-click search marketing section features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it's the meat and potatoes of marketing. Lots of "ROI's", "maximizing," and "ensuring."
Why? Well, when you research PPC you're probably in a "numbers" mindset. PPC is a budget-centric service: you pay, get traffic, convert it and get the investment back. The best way to discuss all of that is with straight-forward business language.
We also want this example to show you that our SEO copywriting services can take the standard approach to business, if that's your style. The cut-and-dry, no-nonsense technique works great for some industries, and we're able to do the copywriting research and production to hit that nail right on the head. We want to impact your bottom line — and each web site copywriter on our team knows how to talk about the bottom line, too.
Social Media Copywriting
On the other hand, take a look at our social media pages. A lot less formal right? We’re thinking when you look at our social media material you're in the Facebook and Twitter mindset — more casual and social than thinking about a budget.
Social media is more about concepts than numbers, more about crafting an audience than converting a sale, so you’ll see less emphasis on maximization and returns. The website copywriting is instead more conceptual and creative.
In contrast to our previous copywriting services, this style is intended to be more fun, light-hearted, and casual than business copy. That's not to say one is better than the other — it all has to do with who you want to target, how you want to present your company, and the goals you have for your SEO content copywriter. Regardless of your choice, we can use copywriting for a website to help you put your best foot forward to achieve high-quality results.
We write each word of every site with the reader in mind. We figure out who they are, learn about them, and then speak to them through the words on your site. But we know this won't get you very far if you aren't using the right keywords in the first place!
Reader-focused copy provided by a content writing company (us!) can convert leads, increase phone calls, and convince your customers to make a purchase. Our copy is SEO friendly, and a lot of keyword research goes into everything we write. With our SEO copywriting services, we will boost your website's rank in the search engines.
The best part is that, while we work with search engines, we won't sacrifice the quality of your website's copy simply to appeal to Google, Yahoo!, or Bing. In fact, all of those search engines prefer when web site copy writing appeals to human readers, as opposed to programmed algorithms. So when we say we'll help make your business more visible in search engines, we'll do just that — and we won't lower the bar for quality while we do it.
Some of Our Successes:
Want to speak with an expert? Call us at 888-601-5359
Choose Web Copywriting Services from WebpageFX
Whether you’re looking for a website copywriter based in PA or a company that has experience serving clients across the country, WebpageFX has the skills, talent, and expertise to craft website content that not only brings you new traffic, but increases your online revenue. Although we are located in Harrisburg, Pennsylvania, our SEO content writing services have been enjoyed by clients across the country.
Take a look at our web copywriting rates and copywriting prices and determine which plan would work best for you. Then, get in touch with us, and we'll show you why we have the best copywriting services in the industry. We'll work hard to help make your business the newest and most reliable authority in your industry.
In need of some solid website copy? Call 888.449.3239 or contact us online today to learn how we can write amazing content for your site and online marketing.