SEO Audits

The SEO Audit Process

Are you having trouble ranking in the major search engines and unable to understand why? WebpageFX, a leader in identifying ranking barriers, can conduct an SEO audit to define an actionable strategy in helping you avoid these negative implications. Our SEO audit process includes:

  • An overall analysis of your website to assess the actions needed in order to best optimize for search engine rankings
  • Identifying both the on-page and off-page factors affecting search positions by providing critical feedback for why these issues are occurring and actionable steps for correcting them
  • A comprehensive SEO audit report upon completion, including a competitive scorecard, backlink report and future site strategy

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The SEO audit process begins with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, WebpageFX offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to: duplicate content, broken links, dangling links, similar title tags and meta descriptions, web copy, HTML validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages. All of the factors listed above are just some of the many factors WebpageFX will address during the SEO audit process. Each of these factors provide some type of impact in attracting search engine spiders and customers to your site and ultimately affect your rankings in search engines.

The SEO audit project duration is approximately one month; 30 days for the basic plan and 45 days for the market leader. During this time, WebpageFX will complete analyze and assess your website to determine the best strategy for you.

WebpageFX offers two standard packages of SEO audits:

Basic Audit
Market Leader Audit

Reports Provided:

Pages reviewed Up to 30 pages Up to 70 pages
Audit implementation training/support Up to 45 min Up to 2.5 hours
Complete audit report upon completion
Future site strategy (One sheet)  
Competitive scorecard (Analysis of up to 3 competitors)  
Backlink report  
Keyword research (Up to 50 terms)  
CrawlerFX reporting on all pages  
External link acquisition strategy Additional $500.00 Additional $500.00

Analysis Checklist:

301 redirects
Broken links
Code to text ratio
Crawl errors - complete list
Google Webmaster tools parameter exclusions
Google Webmaster tools preferred domain
HTML/CSS code review
HTTP status codes - home page
HTTP status codes - sitewide
Image optimization
Internal link structure
Page content
Remote use of .js & CSS
Robots.txt configuration
Shared IP addresses
Site compression configuration
Site load time - average
Site load time - home page
Sitemap.xml configuration
Sitemap.xml index rate
Static/dynamic URL configuration
Title tag optimization
Analytics program configuration  
Duplicate content  
Home page content  
Information architecture  
Link profile  
Site theme and content  
Top keyword rankings  
Top keyword traffic  
Website conversion  
Website wrapper  
Post audit client implementation review (1 hour)
Duration 30 days 45 days
Cost: $2,600 $3,800
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On-Page Factors Affecting SEO

What’s the point in having an attractive website if no one ever sees it? Oftentimes a client will have a beautiful, engaging and well-put-together website that cannot rank in search engines and they don’t understand why. Frequently the culprit in these situations is duplicate content in one form or another. This could mean not enough content on each page, similar or missing title tags and meta descriptions or multiple URLs pointing to the same page. WebpageFX will identify these on-page ranking barriers and recommend the necessary changes. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

Identifying Off-Page Factors Affecting Search Positions

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of the search engines' ranking algorithm making accurate off-page analysis absolutely critical. These factors include spammy links, link count and brand-name searches. The average web visitor can't spot these off-page factors and it's nearly impossible to identify them manually. Fortunately, at WebpageFX we have a suite of services enabling off-page analysis and comparison. WebpageFX will identify these hard-to-spot factors and recommend a strategy sure to help you in avoiding negative implications that can result otherwise.

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Server Configuration Search Engine Ranking Factors

There are a number of files on your server (.htaccess, robots.txt and sitemap.xml to name a few) that actually dictate how search engines access and index your content. Optimizing these files so they are configured appropriately can have a huge impact on your rankings.

The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.

Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebpageFX will identify and determine the best way for you to optimize these files to ensure positive results.

Call 717-609-1553 or contact us online today to begin your SEO audit and maximizing your website's search potential.

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