Why Do Businesses Need Online Reputation Management?
On the Internet, anyone can publish anything online. Moreover, their readership may be extensive and might include your target audience, the potential customers you need to reach. Perhaps you've run into angry customers on social media who are upset by actions you have taken. Maybe a blogger had a negative experience and is writing about it. There are even companies that focus on publishing untrue negative material about others to get ahead.
That’s why you need corporate reputation management. Whether you’ve experienced the headaches of being targeted negatively online, or you want to protect yourself in the event it happens, or just make a graceful recovery from a problem or recall, our corporate reputation management can ensure your company’s good name remains intact and your business thrives.
Fighting Back with Corporate Reputation Management
Fighting untrue reviews or claims with legal action is not only costly and time-consuming, but also ineffective. It’s difficult to trace sources with the anonymity the Internet offers. When your company’s hard-earned reputation is at stake, you need to take action quickly
With WebpageFX corporate reputation management services, we’ll populate the search results with positive links, pushing the negative results to page two and beyond.
Some of Our Internet Marketing Successes:
About Our Online Reputation Management Services
WebpageFX's corporate reputation management team specializes in helping large companies restore their online brand and protect them from possible attacks. As a leading online reputation management agency, we currently offer three types of management services:
- Combative corporate reputation management: Respond to reputation damaging information so your company’s good name is restored
- Preventative corporate reputation management: Protect and preserve your company’s good name
- Proactive corporate reputation management: Proactively monitor the Internet for mentions of your company to ensure potential issues are dealt with in a timely manner
Combative Corporate Reputation Management
Should you discover your company’s reputation has already been attacked, we can help with our combative corporate reputation management service.
While content that has been published online is almost impossible to delete, we can make it invisible. By pushing negative content far into search engine results, they end up on pages where no one looks. And once they are on these pages, they lose credibility because they are nowhere near the first pages of results.
More than just hiding these negative, damaging results, WebpageFX combative corporate reputation management ensures they don’t become viral. We stop it right in its tracks.
Preventative Corporate Reputation Management
With preventative corporate reputation management, our expert team of SEO specialists will monitor your brand and company, including your CEO, marketing campaigns, competitors, and any developing news stories, daily.
We track what is being said about you online and across the social media world. We monitor over 100 social media outlets, including Twitter, Facebook, YouTube, Google, Digg and FriendFeed.
An in-depth analysis of your internet marketing campaign makes ensures you are driving the right visitors to your site.
Proactive Corporate Reputation Management
Our Basic and Market Leader Proactive Reputation Management plans allow you to work with a dedicated reputation management expert who will regularly monitor the Internet for mentions of your brand, products, or company name. He or she will respond to potential negative mentions before they grow into bigger problems. As part of this plan, you'll also receive regular, ongoing positive link building and positive mentions in published material.
If you are already a reputation management customer with WebpageFX, there is no cost to set up a proactive monthly plan. The ongoing cost of a proactive reputation management package is very inexpensive.
Social Media Monitoring Services
As part of our ongoing reputation management, we continuously monitor social media networks for mentions of your brand, products, or services. Because social media can often hold the first sign of an impending crisis or problem with your company reputation, we are dedicated to catching even the smallest issues there—before they become a larger problem.
Unlike other social media monitoring companies, we don't just look for negative mentions. We also do what we can to get them adequately resolved so they don't get out of hand. Whether you choose to address them on social media or contact them directly, we'll ensure that you know exactly what the problem is so it can be resolved right away.
If the complaint goes beyond social media, our online reputation management services will ensure that the crisis is handled adequately, allowing you to focus on running your business—not dealing with complaints.
The Power of Positivity
In addition to tracking your brand’s online status, our corporate reputation management team also identifies and creates positive content relating to your company and positions this content high in search engine results. With our corporate reputation management, the first impression your target audience has of your company will be a good one.
By filling the top search results with positive links, you prevent anyone from getting negative content in front of your target audience. WebpageFX corporate reputation management specialists use blogs, social media sites, videos, news releases, wiki sites, and microsites to ensure your company’s online reputation remains solid.
Because the Internet is constantly evolving, we are ready to shift our strategies as needed to ensure your money is being used for the most beneficial corporate reputation management techniques. If we ever discover your online brand has been compromised, we move into combative corporate reputation management mode.
Need our reputation management services? Call 888.449.3239 or contact us online today to begin immediate damage control or prevent any possible attacks on your brand.